Its fair to say that many businesses have still held off from investing in SEO. And this will often come as no surprise, because let’s face it seo is pretty complicated.
Yet, with you partner with the right agency, well they should explain things clearly. That’s what our digital marketing agency prides ourselves on.
So, if your business is thinking about investing in SEO, yet you still want to know bit more about this type of marketing before you do invest, well why not have a read below?
Here’s 10 facts we think that every business should know about seo:
#1 It can sometimes be a slow process
Ever had a phone call from a business selling seo, and they have made it sound like they can make your website generate more sales overnight?
Well, sometimes some businesses can over promise and then under deliver. So here’s the thing, the only way a business can obtain higher rankings than their competitors, is to have there website obtain stronger ranking signals.
Now, you’re probably thinking, what are ranking signals? Well there are over 200, and the algorithms that are used by companies like Google will evaluate how strong your businesses ranking signals are.
The websites with the strongest ranking signals rank at the top, that’s if the website is relevant for that query.
And as you can imagine, if a business has been investing in seo for a very long time, well it can take a lot of time to overtake such businesses. This is why organic seo can be a slow process.
#2 Always invest in high-quality seo
Some businesses choose the cheapest marketing agency that they can find. And if you don’t understand seo, well you could argue they are just seeking out the best deal, right?
Well not really, and that’s because if the seo is really cheap, well often it can mean it may well be low quality.
And low quality seo can result in a business incurring an algorithmic or manual penalty.
For example, if Googlebot, or another search engine thinks that the seo is low quality or spam, well the business may incur a penalty.
Now a penalty can mean that the business drops in terms of where it ranks. Also, if the seo is really low quality, then the business may well be removed altogether.
So, it really is worth bearing in mind that cheap seo can be a false economy. Paying an agency to fix the problems caused by a penalty can also sometimes be expensive.
For example, a lot of websites were hit by the Google Panda, and the Google Penguin updates, which would have resulted in many businesses paying agencies for penalty recovery services.
So, in a nutshell, its always worth choosing a white hat agency that offers quality work right from the start.
#3 Your websites design
Sometimes some businesses will invest in seo, believing that it can be applied to any type of website.
However, a websites design can dictate how successful the businesses seo is. For example, if the website has not a blog, then it will be hard to regularly add new blog posts.
If the website also is very slow to load, well this can mean that a lot of people will not wait, and result in the website having a high bounce rate.
So, if when you ring some seo companies, they state that they recommend your business website is redesigned, well sometimes this is needed.
#4 Your website can go up, but it can also go back down
Sometimes when a business owner invests in seo, they sometimes believe that once their website get’s onto the first page of Google, that it cannot move back down.
However, unless a business continues to invest in seo, well a website can move back down, and sometimes very quickly.
The reason for this is Google is constantly looking to place the businesses onto the first page that have the strongest ranking signals. And also the websites that are most relevant for the that question.
So, you guessed it, just because your business has stopped investing, its unlikely that your competitors will have.
This means that if you pause your seo investment, or stop completely, then often this is all the opportunity that your competitors need to overtake the business.
Does your business require help with its digital marketing?
We think that one of the most important things that your online marketing agency can do is to explain things clearly to you.
Organic seo is often an ongoing process, so you need to work with an agency that explains things clearly.
Our agency can offer just that, and we will only ever implement white hat work.