If you currently run or are planning on running a small business in the future, it is more than likely that you are going to need a high-quality website designed. Whether you do this yourself, or you hire a web designer, its important that the website is well-built.
Yet, so many businesses don’t invest in quality, instead they grab a cup of tea, e-mail around a few designers and sometimes simply opt for the cheapest quote.
This we think in some instances is a mistake, that’s if the wrong company is hired, as we think, here at this web design company, that you shouldn’t hire a business just on the basis of price. For example, a website for a few hundred pounds may sound like a good deal, however you have to ask yourself is it really?
Because you might have your company website built, find that its really basic, the mobile version of the website is not well-designed, plus also you might find that the CMS that the website was built with, is difficult to use, and full of glitches.
Think carefully about which web designers you hire
Here’s the thing, when you sit down and think about how are your customers are going to contact your company, that’s to say which type of marketing you are going to invest in, you might start to think that you want to centre of your whole digital marketing strategy around paying for pay per click (PPC) or perhaps you want to place adverts on social media, and obviously you going to need a website if you want to send visitors from say social media, to your website.
Now if the website you have built is rather basic, and it doesn’t offer the information you customers need, then are likely to leave after a short period of time.
In the web design industry, we refer to this as having a “high bounce rate”.
Instead, what you want is a quality website, one which puts over a professional image of your business.
So, if you’re sitting down thinking about some of the features that your new company website will need, why not have a read of the rest of this article?
Our web developers have sat down and thought about some of the things that business owners might need to consider when designing a website.
Don’t compromise, we think that a really basic website is often a total waste of time.
In a matter of fact, some business owners get a website built so cheaply, and then come away and discover that there not happy with many aspects of the design.
Sometimes the business owners will walk away and find that they have CMS which they find difficult to use, in that even adding something as simple as a blog post becomes a uphill struggle.
So as the old saying goes, “you do get what you pay for”, so invest in quality well-designed website.
Have a marketing strategy
Have a marketing strategy right from the outset, think very clearly about the customers you want and then use this to start designing how you would like the website built. For example, lets say you are a plumber, and you just want to focus on boiler repair and replacement, make sure that the website is built so that it is focused on boiler replacement and repairs.
Who’s writing the content marketing?
Often there is a lot of text that needs to be written, so are you going to write this or copywriter?
Is your website fast?
Your website should be fast, make sure that your web designers design a fast website.
Have you had a mobile responsive website built?
Make sure that your website works on mobile phones.
Have you had a conversation with your web developers about having an “AMP” version of your website designed?
Ask your web developer whether you need an AMP version built?
How we can help:
We are web designers, and web developers which are based in Cardiff.
Our business can build everything from WordPress websites right through to offering other CMS options.
If you’re looking for a company, that can build your website in Cardiff, then why not contact our team today?