It’s an exciting time for you and your business partners, your about to launch your business here in the great city of Cardiff, and you’ve made what you feel are all the necessary preparations. You’ve had the funding signed off by the bank, and you now want to start marketing your business, to get the word out there- shout from the roof tops if you like.
And we all know, that businesses don’t just need a website today, they need one that’s well designed, well built, well thought out.
So don’t fall into the trap that some businesses owners do, and think, well that’s the cheapest price, lets opt for the lowest quote, were a start up a business, lets not go too extravagate and push the boat out just yet- but if you were to ask us, what do we think about that idea, well we would say non-sense- yet we are rather biased, yet we are also established web designers, so before you write back to that very low web design quote, and say yes, pause, for a second, grab some cake, and have a read through what we have to say on the matter
Buy cheap, pay twice, its cliché yet it’s true
It doesn’t matter if it’s a cheap pair of shoes, that you think they will do, or a blender to help you on your new health drive, yet if its components within the product are cheap, then it might fail, and this is the same with some very cheap websites, that the business may even think, they look great, yet they might be hard to optimise, and by that we mean search engine optimisation might be extremely difficult. The website might be too simple, not enough text, just one page, and not even the functionality to allow a meta title to be added.
In a nutshell, it doesn’t stand a chance of getting on the first page of Google in a million light years, in the organic results, unless substantial seo, redesign work is done to such a simple website- so what’s the solution?
The solution is buy quality…
Quality often doesn’t come cheap, but as the old saying goes, pay cheap, pay twice.
So this is why when your on Google looking for local website designers, take you time, pick the right one, look for a company that designs well built websites, that builds quality.
And what would we describe as “quality”
Well, when it comes to web design, we think it can mean many things, yet let us put some of the more important considerations, and duly note them below:
At the beating heart of any website, is the ability for it to dispense the advice, solution, answer you are looking for.
Whether that’s what’s the best running trainers money can buy?
Or how do I prevent hair loss?
Or something as run as the mill as double glazing companies near me
Yet, what the website must do in every case, is offer to best serve the customer with an answer to their question. Whether that’s whats the best energy saving windows, or which trainer has arch support to help person run and little bit longer, or which lotion can be applied to help the hair regain its abundant, striking and glossy Barnet that the owner once had.
So, at the heart of web design is the simple blocks of text, yet to write these sentences so they accurately convey what your business can offer, well this takes time, so who’s going to do all of this work? That’s why its worth enquiring with your web designer, is the text included in the quote, or will you have to have a few red bull energy drinks, and work through the night writing those sentences, which will engage your readers, hopefully to the extent that they click that “buy it now” button.
Make it easy
When we say “make it easy” what we mean is this, you must continually with web design put yourself in your customers shoes, so when designing the website with your web designers, ask these sort of questions:
- If I was looking at this product / service, does it answer all the sort of questions that I would ask?
- Is it clear if the item is in stock and if so how long it will take to be delivered?
- Is the information on returns made easily available?
- Is the website easy to use, or is the main menu, well just hard to use, for example, products are too widely grouped, meaning you have to wade through over 1,000 pairs of trainers, to find the ones you want.
So with the help of your web designers, you really have to think, is this website easy to use, will my customers find answers to the questions they often?
Don’t use too much stock photography
So, you’re a start-up business, and you’ve asked a Cardiff web designer to build a website, and less say you have a max budget of, lets say £3,000.00 and you want the whole lot to go on the design, you haven’t got the budget right now to fork out on a photographer, so you just say, build me a good website.
Yet if the entire website is full of stock photos, well, it might not sell your business in the same way as if you had hired a really good photographer to say take some photos of the business owners, as often customers like to look at the meet the team page for example.
So we would say, okay if you’re a start up business, you wont have tons of money to fork out on a top photographer, but you don’t need one, you just need one that will take photos that are good enough for your company website, and then as the business grows, you might want to hire a better photographer later down the line.
Think which colours your going to use
Yellow, is yellow, right?
Well, for some businesses as they are starting, they may just say to their Cardiff web developers, use the colour yellow as the main colour scheme.
But as your company expands, your often going to want brand consistency, which is just a rather fancy of saying, you’re going to want things to match, so the colour yellow on the companies cars, matches the colour of the shop front and that’s the same as the website.
So for this your going to need to sit down with our web designers, and decide on which colours you like, obtain a list of what called hex codes, so whether it’s the business cards, the app, the website, the screen you stick on to promote your company at marketing events, the colours must match, for them to match you need hex codes.