You’ve found that companies website is so dated, that it doesn’t work on smartphones or tablets, and now, as the managers of the business, you need to hire a local web developer to help build a brand-new CMS, that’s content management system for your business, but when your on the phone to a web developer, they mention the site being responsive, mobile friendly and that you may wish to consider having an AMP website, this has you rather confused, so you thought, you would learn a bit more about why its so crucial to have a well-designed mobile version of your company’s website.
What is a mobile version of a website?
Well, let’s say you run a local construction business, and you’ve been in the building game for donkey’s years, that’s to say you have had a static HTML website, its just now, you’ve noticed that your company’s website, because it’s a static HTML site doesn’t work on mobiles, so its important that you get a mobile version designed.
Sometimes a mobile version can be built, sometimes the customer asks our web designers to build a totally new website, as sometimes, an old static HTML site can look dated, and sometimes the business will tell us, here in Wales, that the website no longer reflects the business or what it offers.
So, for example, the business here in Cardiff might have started undertaking small building works, lets say garden walls, driveways, extensions, yet now, let’s say 9 years later, your business has expanded, you now only build larger buildings, such as shops, restaurants and housing estates, so often a business will hire our web developers, not just to build a mobile version of the companies website, but to have a redesign also, and to opt for a new website design.
Put yourself in your customers shoes
Whichever web design company you hire, we would strongly recommend, that one of the tests you do, is to put yourself in your customers shoes, so for instance, is it easy to find a product?
Have the web developers, let’s say the WordPress web designers, have they allowed plenty of ways to sort the products? Is the main menu easy to use, or should the PHP web developers alter its design? For example, should they only allow 3 drop down boxes, instead of 9?
Is the mobile version of the website fast? Let’s say you run a take-away business, and you sell Greek food, is the homepage fast? Can you make an order quickly? Or are the payment screens slow? If so how do the web designers recommend they can speed up your website?
So, the point we trying to make is, you might want to use what’s called “split testing”- that’s to see which design works best, which design has the highest bounce rate, which design makes more sales, your web design agency should offer split testing, which some web developers call A/B testing.
Hex codes, also making the font easy to read
So, lets say you sell electrical items, lets say that your business sells coffee machines, and not just any old coffee machines, no there rather expensive, so naturally when someone’s purchasing an expensive item, they will want to read a product description, so is the font easy to use? Have the WordPress web designers, or other web developers used a font that’s easy to read?
Make sure your web developers code “sort functions”
No matter if you sell running trainers, or you sell ladders online, if you sell a lot of items, then its important that your web developers allow for items to be sorted, that’s to say, imagine your on your way home from work, your on the train, you want to buy a new pair of running trainers, you know the make running trainer you want, you know the size, and you don’t want to wait while they come back in stock, so you only want items that can be delivered within 2 working days, your web developer should code in “sort functions” your PHP web developer, or other web developer should be able to do this for you.
What does mobile friendly mean?
It means that the website should work on smartphones, and tablets, its important to have a mobile version of your company website built, that’s because, otherwise, someone on a smartphone or tablet might not be able to access your company’s website.
Will my web developer need to design a different site?
When you hire our web design agency, we will build your website, so that it works on smartphones, and tablets, some web designers do charge extra, so when you’re shopping around for a quote, do make sure whether included within the web design quote, is to have the mobile version of the site built.
Some businesses see a cheap website design quote, let’s say couple hundred pounds, yet when you add sometimes the extras, such as having a mobile version built, the quote can sometimes go up.
What does AMP mean?
If your web developers mention AMP, then they may well be talking about accelerated mobile pages.
Why is it important to ensure your company website works on mobile devices?
Its not just important that your company website works on say a smartphone, its also important to carry out user testing, to see if everything works as it should. So, whichever agency you hire, do make sure, that they build a website so that it works on mobile devices.
Why the main menu should work easily?
Lets say that your company sells lets say 200 different products, let’s say you sell luxury coffee, now, if you have lets say different categories, “flavoured coffee”, “strong coffee” “ground coffee” but lets say the main menu is difficult to use, lets say the main menu is rather cluttered, it doesn’t allow someone that’s looking for super-strong espresso coffee to find that page easily, well, what might occur is that your websites bounce rate increases, that’s if people cannot find the products that they want easily.
How our web design company can help:
If your company is here in Wales, and you are looking for a website design agency, then why not hire Walsh? We have copywriters, seo consultants, PHP web developers, WordPress web designers, we can offer affordable rates on web design, we also build brochure and e-commerce websites, so why not give us a ring?