For a lot of businesses, and doesn’t matter if you are a large business we run a sole trader business, a lot of companies solely rely on their website to bring them in new customers.
So, to try and scrimp and save by buying a cheap website, we often think that a total false economy.
As you saying goes, and you get what you pay for, so if you only put in say £1000 a website, racialistically how long really can a web designer spend building the website?
And how long can a copywriter spend write the text?
How long can the agency spend working with the client to decipher how you want your website to look?
If you put all of these factors together, the answer is bound to transpire into not being very long at all.
You might end up with the website which is a bit, well, rushed.
And as with many things that are built in a rush, well doesn’t really end up being a good, like a car that’s let’s hastily put together or designed, is not likely to be very reliable at all.
Exactly the same can be said about website, is rushed and is likely to be not much of a marketing tool at all, a bit like a chocolate teapot if you like.
A quickly built website is not likely is can persuade your customers into buying anything.
Yet, with that said, paying through the nose doesn’t guarantee you quality neither
We have to make this point very early on, that is, sometimes you can pay a low price and get a good website, and sometimes you can pay a lot, say upwards of 10k, and really not get that much for your money. And, point taken, this does contradict what we said in the title of this blog post, that is you get what you pay for.
But what we should have said really is this, you need to focus on getting quality, so you need to pick your web designer carefully. You need to pick a web design agency that produces top quality websites, don’t therefore, choose a designer because there offering cheap prices.
Which leaders are nicely to our first point
Don’t get sucked in to low-cost deals
Low-cost deals might grab your attention, and that’s all well and good when you’re pushing a trolley around the supermarket and you looking for bargains, why not throw that bar chocolate in to the trolley if it’s on special offer?
But when it comes to having your company website designed, well you don’t want a bargain, what you want a website is built using a content management system (CMS), which you know as your business grows, you can adapt the website, that you can easily find web developers, which have a lot of knowledge of working on that CMS, and can help you to improve the website.
Content management systems
Sometimes you might go to a web designer and pay a really cheap price for a website, which is all well and good, yet that web design agency might build the website using their own CMS (content management system) to design and build the site.
The content management system that the web designers use, well it might be brilliant in some instances, but we have seen some examples of some content management systems, built by some web design agencies, and they are quite simply rubbish.
So for example, they never receive any updates from the web design company, so sooner or later start to develop glitches.
These glitches can mean that it becomes impossible to add new content marketing to the website, or that the website disappears completely, and glitches may start to happen, so for example the main menu may not drop-down anymore.
What you really need therefore is a content management system (CMS) which is regularly updated, if there’s any errors that these can get fixed by an update.
If you’re web designers are using the content management system you never heard of, then ask them who is responsible to fix the website, if it develops glitches? Because if they start scratching their heads and say well you, you are. Well then that cheap website might turn into a rather costly website, as you might be hiring a web developer to start fixing issues with the site.
Think about the SEO
Here’s one of our top tips for you, that is take the advice of a really good seo agency about which content management system you should opt for, before your web designers start to build a new website for you.
The reason for this, with some CMS (content managements systems) it can sometimes just be so difficult to improve the organic seo for that business.
So for example, the CMS’s dashboard, well that might sometimes have rather limited options on some websites, in terms of the changes that the SEO agency can make, so do make sure you pick a content management system that allows you to example edit the text on each page.