Written by: Ryan Walsh
We have seen that the clients that we work with, when they embed onto say the home page or perhaps another main page of their website, a
YouTube video, which they have made, this can sometimes really boost the company’s organic rankings.
Here is why we think that is so:
- A YouTube video can help to keep shoppers on your website for much longer, increasing time on-site figures. This can be monitored using Google Analytics.
- Could help to reduce your businesses bounce rate as shoppers more interested in the page the advice they may well click on different pages to gain more advice
- A YouTube video, explaining the benefits of a product simply makes your website more interesting
What is also great about embedding your own YouTube video on your own say a main page, like the homepage, is that shoppers could also find your business via YouTube. For example, you may be advising on how to do an oil change on a 2018 BMW M3 and provide a link to your website, or mention your business, that sells oil, oil filters and parts.
So this could act as another string to your bow, simply meaning that more shoppers discover business via YouTube, plus you are also adding that videos your homepage which could have some SEO benefit as well.
This is why it most definitely worth embedding a YouTube video onto your company website
Backlinks and YouTube videos
Let’s say that on your main pages, you have say a lot of text, which describes the services that you offer.
Yet you supplement this with a YouTube video, with an employee explaining more about the services that you offer.
Let’s say that you are a solicitor’s practice, and the video is quite lengthy YouTube video, let’s say it’s 10 minutes long, when a solicitor is offering their advice.
This page might start to earn some really good quality backlinks, for example a website which is helping people to go through the divorce process. They may think that offers brilliant advice; which your lawyers have mentioned, and decide to link to your website. It could even be a do-follow link, which is good quality, so this may really help improve your companies organic seo.
You could even start to attract good quality backlinks.
Here are some ways that embedding a YouTube video on your website could help to increase your businesses organic SEO
Help to improve your business time on-site
It is widely thought that a website, with a high time on site, ranks higher on Google.
Google Analytics allows you to see the average time spent on each page or blog post, spent by shoppers.
So the longer that shoppers spend on your website, the this could increase and improve your businesses organic search engine optimisation.
Answer commonly asked questions
There is likely to be a huge amount of questions, that your customers ask your business?
So, rather than a shopper having to find the answer in an FAQ section of your website, why not have a YouTube video on each main page of your website.
For example, let’s say that you sell services, such as mortgage advice, why not embed a video on each page that answers some of the more commonly asked questions this could keep shopper on your website for longer, improving your companies time on site.
You might wish to have your video cut into different sections, whereby on the screen it actually says a question, that your business is commonly asked.
Therefore, then a member of staff could answer this question, and this will serve your businesses in two ways, not only could it help to improve your time on-site, therefore improving your businesses search engine optimisation for your business.
What it could also do is to answer questions your businesses frequently asked, so that you have not got to keep answering these questions via email or on the phone, instead customers, rather than calling the business, may find the answer they want on your website.
It’s all well and good having say a 30-minute YouTube video embedded say on the homepage, but we would recommend supplementing this with a transcript of what is being said also.
This will simply make it easier for Google (Googlebot) to crawl and index than information and may help that page to rank better in the organic serps.
Optimise the video
Make sure that you add a video description, as well as a title as well as that make sure that you add to the page a transcript the text underneath the video.
This will allow what seo consultants refer to as better on page seo, as it gives a very clear context to Google as to what the video is about as Googlebot can crawl and index that text, and know what that page is about.
Don’t think you need expensive equipment
Some businesses are put off from adding a YouTube video to their website, because they may think they need to fork out on expensive equipment, or that a videography company’s going to charge a small fortune.
Well, you may have all the equipment you need, for example all modern iPhones have absolutely superb quality cameras, you could just actually use these to film a video of your business.
On top of this you could also add those videos to your social media accounts, therefore getting more views and perhaps more shoppers onto your website via Tik-Tok, Facebook and also Instagram.
SEO Expert Cardiff
We have some really highly experienced, highly knowledgeable SEO consultants working for our business.
They can help your business to generate more sales, via the power of organic SEO, if you are interested in learning more about the service potentially hiring us, why not talk to one of our team today?