In this article we will talk about:
– Why its so important to keep shopping around until you find the right web design agency
– Why its important to choose the right CMS
– Why you should have a set of brand guidelines made
– Why its important to create a site map at the start of the web design process
– Why your web designers need to understand your companies heritage
– Why we believe cheap websites are a false economy
– How our web developers in Cardiff can help you
Quality web design
Whether you have owned a business for a year, or your just starting out in business, its important to invest in a design that quality.
Far too many businesses call around web design companies, ask for a quote, and opt for the lowest price, yet what if the website is designed so quick, it doesn’t say much about your brand?
What if you’ve been in business for say 25 years, you have staff that have superior knowledge to other companies, and you’ve built a reputation in Cardiff for offering quality- yet, your website doesn’t make this clear?
Well, that’s exactly what can happen sometimes, with some web designers offering low prices, yet the end result is a website that doesn’t say much about what your business can offer, its unique selling points, and what makes you stand head and shoulders above some of the competition.
So, what’s important is to have talented website developers sure, but its not just about coding lines with PHP, its about getting to know what makes your business tick, and therefore we always think about the following:
Make sure the design instantly communicates what your business is about
People’s concentration spans are arguably getting shorter, and this makes sense, we are constantly bombarded with advertising from morning to night. Plus, we are all short on free time, so when we need a product or a service, often a customer wants to find a company quickly.
Therefore, whether you’re a plumber in Cardiff that installs a certain brand of boilers, or you run a wedding dress shop in the centre of Cardiff, you need to instantly communicate what you are as a brand, if you don’t, and you hire the wrong web designers to build the site, well, what can happen is that you end up with a website that has a sky-high bounce rate, and if you were to walk into any Cardiff SEO company, and say is having a very high-bounce rate good? They should shout back no.
And its not good, as it means shoppers have found your business, yet decided to land on one page and leave, which is obviously not good for business, as you want them to stay, shop around, visit loads of products on your e-commerce website, and then make a purchase.
Quality is the name of the game
Whether your starting a company in Wales, or your business has been trading for over one hundred years, we always say to businesses, what’s the main way that your business advertises its services?
Often today, with the businesses we work with in Cardiff, the answer is that the company will use the website as the main way of promoting the business. So, therefore with this in mind, if your company wants to use its website as the main way of selling its products or services, its not a good idea to opt for a cheap basic website, as it might not tell people what you can offer.
For example, a lot of businesses opt for very cheap websites, yet, if you find your unhappy with the finished design, as it looks really basic, well you may have to go through the whole web design process again, and the time it takes e-mailing and speaking to your new web design business, well, that time might have been saved if you forked out more on a better website to start with.
We are an established web design business
Now, we have to be honest at this point, and say were not going to be the cheapest web designers in Wales, and that’s okay with us, as we don’t want to design low-quality websites. Yet, if you want a high-quality website designed, plus, you may also want help with your SEO, then we are the agency for you.
There’s a million and one web designers, so find the right one
This is important, as it doesn’t matter if you’re an established solicitor’s practice, or you own a bakery that sells cookies in Cardiff, what is important is that the web designer, and also the developers get to know your brand, they know what colours, that’s hex codes to use, they design a company logo that instantly communicates what your business is about, they spend the time to make sure your companies heritage is conveyed via your website.
Create a set of brand guidelines
Sometimes for a company that needs a new website built, its best that before the web developers start writing the code, such as the CSS, that instead the business has a set of “brand guidelines” built.
Now, you might be thinking, well, why do I need these?
Well, creating a set of brand guidelines, will mean that you and the designers will think about which colours you want used, what the logo should look like, and might even mention which font to use. Now, this will be very useful to the web developers, as they will know exactly what hex codes to use.
Create a plan
We would highly recommend that when you meet at the web design company, that one of the first things you do is sketch out a site map, what pages you need, and how you want the main menu to work.
The reason for this is, you may find that even with a relatively simple design, you need more pages than you originally thought. Take a plumbing business, so you may originally ring a web developer and say I need a “5-page brochure websites designed” which is all well and good.
Yet, then when you meet with the designers, they may say, lets think about the different sorts of customers you have, such as customers that want boiler repair, boiler replacement, general plumbing work, commercial plumbing, heat pump boilers, and because each service should have its own page, you might need more pages.
Make sure the whole sites built using the right CMS
There are some CMS which are just very hard to use, the CMS might have been built by one web design agency, yet it might be difficult to use. For example the backend, the Dashboard where you add blog posts, it might be so hard to use, that even adding a new news article, for your business, takes a long time.
So, what do we recommend, we think its best to pick a quality CMS.
Your businesses history
Some companies here in Cardiff South Wales have been trading for a long period of time, therefore the company may have been offering its services for say over 50 years, so its so important that your companies heritage is conveyed through a well-designed website, that’s where Walsh can help.