SEO or “search engine optimisation” is important for a lot of businesses in Cardiff that wants to rank higher in search engines.
So, it doesn’t matter if you sell organic cat food, or high value boats, if you want your WordPress website to rank higher, well, often you need to improve your seo. Of course, you could hire a digital marketing agency, likes ours, but some businesses do this work themselves.
So, we thought we would ask our team, what they think are some of the things a business can do, in order to improve their WordPress seo.
We think that WordPress as a cms offers so many advantages, that’s when you are looking to improve your companies seo.
So, here’s the main ones that we think are particularly important:
– WordPress has an easy-to-use dashboard
– The WordPress text editor is very easy to use, you don’t need any coding knowledge to use it
– Free plugins easy allow you add meta titles and descriptions to each page and blog post
– You can add schema mark-up easily
– You can add content marketing easily
– You can add internal links easily
– You can add titles easily
Here are some essential tips, when you are trying to improve your WordPress seo.
Use a plugin to add meta titles and descriptions to each page.
To be fair, adding meta titles and descriptions to each page, well, its not going to have a massive effect on your seo , yet it can help to improve your ctr.
So, for example, if you may hire a web design agency, to design let’s say a 100-page e-commerce website.
Well, you may get a wordpress website built, but sometimes the designers might not always add meta titles and description to each page, which may mean your ctr is low. By writing these yourself, and using a free plugin, such as Yoast seo, you may well improve the following:
-your businesses click through rate
-you may lower your businesses bounce rate, as if the meta title and the description accurately describes the page, then a shopper will know if the text reads “electric bike” that’s exactly the product that should be on that page.
– can help to tell the search engines know which products or services that page is selling
Structure your content marketing with headlines and also subheadings.
This often makes the text much easier to read, than having a block of say thousand words, and also it can help search engines understand the hierarchy of your content marketing.
Use alt tags for images.
When you add an image, make sure to include a relevant keyword in the alt tag.
This will help search engines index your images and may improve your site’s ranking.
Promote your content marketing
Once you have published some quality content marketing, make sure to promote it through social media, such as on Facebook. This will help more people find and read it.
By following these tips, you can improve your WordPress site’s SEO and make it more likely to rank higher in search engines.