In this article we will cover:
- The SEO Basics
- SEO Plugins
- Meta descriptions
- Content marketing
- Blog posts
- Organic SEO
- XML sitemaps
If you’re business is running a WordPress site, then you’ll want to make sure that you’re doing everything you can to optimise it for search engines. That’s where organic SEO comes in.
SEO simply stands for “search engine optimisation,” and it’s the process of making your site more visible and relevant in search results.
There are a lot of different factors that go into organic SEO, but here are some essential tips that every WordPress site owner should know.
1. Choose a good domain name
Your domain name is one of the first things that search engines look at when they’re trying to rank your site. So, it’s important to choose a good one. Ideally, your domain name should be short, easy to remember, and relevant to your content.
Also, you may wish to hire your Cardiff web designer, or seo agency to check that the domain name hasn’t got any penalties or low quality seo tied to it by a previous owner.
So what do we mean by this?
Well, sometimes, some companies will have implemented low quality seo, which means the business may have incurred a penalty, and the website no longer appears in the serps, this might be one reason why the domain name has come up for sale?
This is why you may hire a web developer or lets say an seo company to workout if it’s a domain name worth buying, and that they are happy to start improving the organic seo, for that chosen name. your seo agency should be able to advise you on this, when buying a domain name for your business.
2. Content marketing
When you’re creating content marketing for your WordPress site, be sure to write it in a white hat way.
Install an SEO plugin
There are a number of different WordPress plugins that can help you with your SEO.
One of the most popular is Yoast SEO.
Yoast is a free plugin that offers a variety of features to help you optimise your site, including the ability to add keyword-rich titles and descriptions, and an XML sitemap.
We like to use this plugin, simply because it makes it very easy to add meta titles and descriptions.
Regularly add blog posts, but just make sure they are well written
Some businesses here in Cardiff think that writing a blog post can be done quickly, and they sometimes believe that seo is easy- and its most definitely not.
Organic seo take a huge amount of time, and a large part of this is writing content marketing, in the form of blog posts.
Simply put, you need to write high-quality content marketing.
If you don’t and the written work is low quality, then this could damage your organic seo, and not improve it.
The written therefore work needs to be useful to your customers, well written, and you should hire an expert on the subject to write it.
By following these essential SEO tips, you can help improve your WordPress site’s seo.