Within this article we are going to talk about:
– Why it’s important to have high-quality content marketing on your website
– Why bounce rates should be reduced
– Why the design should be focused on helping your customers
Good design is about helping your customers
We believe that when designing a new website, some businesses occasionally forget to concentrate the whole design around helping the companies’ customers.
Instead, some businesses just want to be impressed by the overall design, which is important, however there must be style, and there must also be substance.
The design can therefore not just be solely focused on say a bold design using striking colours, which may look rather impressive, but on closer inspection may offer very little in the way of helpful information to help the customer when buying a product.
This gives you a more exact example of what we mean, sometimes a business will stock a product which thousands of other retailers also sell. Let’s say for example, the product is a coffee machine.
Therefore, if the business just uses the same images of that coffee machine that say the manufacturer has provided, and the same product description is copied directly from the manufacturers website your businesses website is likely to be no different from potentially thousands of other companies which is not good for SEO at all.
Instead, your website needs unique content marketing, and needs to be well designed.
Therefore, if you concentrate on helping the customer, you can start to think about what questions does the customer often ask you about this product? For example, you might get asked, what types of coffee can the machine make? How do you clean the machine? Does the machine require parts to be replaced after a certain period of time?
So, what you have to think is, how can I work with my web developers, so that on that page it answers questions that often get asked about the coffee machine, which may help the shopper answer a query that they may have. Now, if they couldn’t find an answer, then they may have otherwise left your companies website, therefore causing your business to have a high bounce rate.
How can I offer better content marketing than the competition?
These are the sorts of questions, that good web designers and SEO agencies should ask.
Aim to reduce your bounce rate
You should aim to reduce your bounce rate, as it’s an indicator that people are landing on page, but not visiting another page after that.
So, for example let’s say that you sell electric bikes, and your bounce rate is very high for your business, you should instead want for people to shop around your company website, and look at the other electric bikes that you sell, so you should ask why is the bounce rate so high?
Content marketing can’t be rushed
Content marketing shouldn’t be rushed, in order to write detailed and good quality product descriptions, evergreen content marketing, and text for your company website, there will needs a lot of proofreading and time taken to write it, so this can’t be rushed.
Don’t use duplicate content marketing
Don’t use duplicate content marketing, as it could damage your SEO.
How our agency can help
We run a well-known web design business; we mostly serve companies which are located within Cardiff. We work businesses further afield. For a no obligation quote why not ring today?