It’s a term that you’ve probably heard already, and that’s the Google Penguin updates, yet what does this even mean?
Whether the terms cropped up in a meeting at your SEO agency or you’ve heard about it in another blog post, were guessing you now want to know a thing or two about it.
Well you’ve come to right place, here we are going to answer some commonly asked questions about the Penguin update.
So, tell us, what exactly is the Google Penguin update?
To understand the Google Penguin update you have to understand that SEO falls broadly into one of two boxes. That’s the box labelled “white hat or we want to do it correctly” and then there’s the more annoying seo agencies that just want to cut corners, and avoid any hard work.
So the SEO’s that want to cut corners, well they are commonly referred to as “black hat”- and this is the type of work that the Penguin clamped down on.
Yet the Penguin update clamped down a particular kind of low quality seo, and that was websites that built rubbish quality backlinks to try and improve where the business ranked.
You guessed it, the websites that had loads of rubbish links built.
So, what your saying is if we purchased cheap SEO our website will get hit by the Penguin update?
Well, you have to ignore the price of the seo for a second, as this all comes down to one thing and that is quality.
So it doesn’t matter if you pay one million pounds a month to an seo agency or ten pounds a month, what it comes down to is were the backlinks quality or not?
As if they weren’t then Google’s algorithm is very good at detecting low quality backlinks, and your website may incur a Penguin penalty.
Google’s Webmaster Guidelines
Here’s our very best advice, simply don’t use black hat seo methods
Okay, so from a business owners perspective you may have been given quotes by various seo companies that charge an absolute arm and leg.
Yet, there may well be one quote which is abnormally cheap, but sometimes there’s a reason for this.
Also like we mentioned earlier, sometimes some agencies that charge average or expensive prices could still use black hat seo.
So your business must ensure it only partners with a white hat agency. As otherwise if your business does have black hat seo applied to its website, well you could incur a penalty.
A penalty often means a sharp drop in terms of where your business ranks, also sometimes some businesses are removed altogether.
Plus, recovering from a penalty can sometimes take a lot of time, and also money.
What does it mean to disavow backlinks?
If your website has been hit by a Penguin Penalty, then your seo agency may recommend disavowing backlinks.
However, when it comes to disavowing backlinks, well this should only be completed by an expert.
As if the wrong backlinks are disavowed, for example the good ones, well sometimes this can mean the businesses rankings drop even more.
Why should my SEO company be checking our backlinks?
There are simply tons of reasons why your SEO company should be checking your businesses backlinks on a regular basis. These reasons range from checking that a negative seo attack is not occurring, through to just making sure that loads of spam backlinks are not occurring.
Your seo agency should be regularly informing you about the health of your website’s backlinks. If they don’t, well your website may accumulate spam backlinks, or low-quality backlinks, and this could result in a link penalty.
So, its super important that you task this to a white hat, respected seo company.