Google regularly updates its algorithm, and often these updates are assigned a name, such as the caffeine update, yet there’s one update that sticks out in most SEO’s memory more than ever- that’s the Panda update.
Even some businesses that wish to remain hand’s off with the implementation of their seo, preferring the seo agency to take care of that aspect of the business, well even these businesses will have heard of the Google Panda update.
And that’s with good reason, as for a long time after 2011 the Google Panda update was talked about, and many businesses were affected.
Yet now, well you don’t hear much conversation about the Panda, yet the Panda is still there, that’s as part of Google’s complex algorithm.
So, whether your implementing seo yourself, or you are seasoned seo consultant, well it’s always good to refresh your knowledge, right?
Which websites did the Panda update particularly target?
Google’s algorithm hates spam, the algorithm also hates low quality seo. That’s to say, there are always going to be marketing agencies that aim to cut corners, and offer rock-bottom prices quite often.
But, what often happens is the website will be hit by a penalty. That’s to say taking a lazy approach to implementing seo never works.
So, with that in mind, let’s have a look at some of the websites that would be affected by the Panda update.
Ever wished to purchase a product from a business, but the information that you required just wasn’t there?
That can be annoying cant it? For example, you may want to purchase a new smart phone, and you would like to know how sharp the screen is, what resolution is it? Yet the website doesn’t say, instead it doesn’t say much at all about the phone, so you are forced to go and buy the phone that offers you more information on the phone’s specs.
Well, a website that doesn’t offer much information could be deemed as being “content thin”.
Now if your website doesn’t offer much information, you should consult with a white hat seo agency for help.
As mentioned earlier Google hates spam, and there are simply loads of ways that a business could implement spammy seo work.
For example, one of the most common ways is to keep writing into the text phrases and words that the businesses wishes to rank higher for.
This can be annoying to a reader, as they may wish to find out an answer to a query they have, yet the sentences may well be unnaturally written.
So, for example, let’s return back to our example of a mobile phone, the sentence may read: “We stock smart phones, the latest smart phones, smart phones at low prices”.
The sentence simply states the phrase smart phones too much, its not easy to read and therefore spammy. So, you guessed it, the Panda update would aim to penalise such businesses.
Some businesses simply can’t be bothered to write their own product descriptions, so they may copy and paste from the manufactures website, this can cause duplication issues.
In a nutshell, a website shouldn’t have duplicated writing added to it.
So how should our business be creating content marketing?
The business should focus on creating high-quality content marketing, the aim should be to produce content marketing that is superior to your competitors.
What we mean by this is focus on your target customers, what common questions do they ask?
What information would most interest your target customers? Then create content marketing that is useful to them.
Also make the work detailed, in terms of properly answering their questions, yet do not make the work boring to read.
Then also cite your sources, that’s to say add a backlink to another website, so if the reader wishes to read more about what you are writing about, they can do just that.
Google’s set of questions
If you interested in reading more about the Google Panda updates, then we would recommend this article.
Shouldn’t be rushed
So many seo agencies just write content marketing to a set word count, that’s to say the client pays for 2 articles, so two articles are created just to reach a 500-word count.
Content marketing that is written to a word count is often rubbish. Instead the work must be useful, so don’t aim for quantity, aim for quality.
Put yourself in the shoes of the reader, would you find the information useful? Would it answer your question? Would you find it a boring read?
These are the sorts of questions that the leading seo agencies will ask themselves. That’s to say these marketing agencies won’t be writing or creating content marketing just to tick a box that the marketing work has been done this week, no they will be creating seo work that will make a positive impact to where the business ranks.
Lower the bounce rate
You should monitor your websites bounce rate, you can use Google Analytics to do this. If your website has a high bounce rate, then you should work with a white hat seo agency to reduce this.
White hat seo company
Our business can offer a complete seo service to your business. So, whether your business needs help with its content marketing or link building we can help.