Okay, so let’s face it, there’s a million and one things that a marketing agency can do to improve a business’s SEO.
So it doesn’t really matter if your business is doing SEO inhouse, and have a really clever marketing team, or you employ a digital marketing agency- there still needs to be some planning as to where to best spend your time.
And this makes sense, as believe us when we say that you could spend most of your time just building backlinks, but then you have to think, well what about all the other important SEO stuff, should that just be ignored?
Well, not it cant be, so your marketing agency has to come up with a rounded SEO marketing strategy.
For example the marketing company will often have to produce content marketing, make sure the onsite SEO is as good as it could be, and yes, build backlinks.
So within this article we are going to look at why building backlinks is so important.
Why should my SEO company be building backlinks?
So most digital marketing companies, us included believe there are now over 200 signals that the algorithm will calculate in order to work out how good your businesses SEO is.
So for example, let’s say your business sells items so that you can look after your car, such as car shampoos and waxes that sort of thing.
Well, there are thousands of businesses that also sell these sorts of items, so how does Google, and the other search engines decide which businesses should be ranked on the first page of Google?
Well, they will calculate the strength of over 200 SEO signals, which we mentioned earlier, yet some of these signals are more important than overs.
So for example, a marketing agency like ours would say that a good quality backlink is more important than say the H1 tag on a blog post.
So, this is precisely why a lot of marketing agencies dedicate so much time on building good quality backlinks, and that’s because backlinks can be a major reason for why a business is ranked on the first page of Google, because they are such an important SEO signal.
Why must our backlinks be good quality?
This is where so many businesses go wrong when building backlinks, that’s to say they take the marketing strategy that more is better- but when it comes to building backlinks, well, this is wrong!
It’s wrong because above all else the backlinks must be quality. The backlinks must be relevant to your business.
So let’s give you an example, let’s say you run a marketing agency, well the backlinks your business will need are backlinks from quality marketing websites.
And this is often where some businesses here in Cardiff need a marketing agency for advice when building backlinks.
And the reason businesses need the advice from a marketing company is because if the links are not good quality, well, the algorithms will know, and if they know that the links are low quality or as some businesses call them “spam links”- well the business could incur a penalty.
So an example of a backlink penalty would be a Google Penguin penalty. Now, if a business does incur a Google Penguin penalty, well this could mean that the businesses rankings drop, or that the business gets removed from the search engine, like Google altogether.
So, only build quality links.
Why must the backlinks be relevant?
This is a good question, yet not one that some businesses, or even marketing agencies think about.
For example, imagine a marketing agency here in Cardiff, and the SEO consultant who’s in charge of managing your SEO account is told they have to build say four backlinks every single month.
And your business is say a golf resort, which consists of five-star accommodation and a large golf course, but let’s say the marketing agency is struggling to find backlinks that are to do with golf, so they start to build backlinks on say a website that’s about football, well will this work?
No, is our answer, if the seo agency is serious about improving the businesses SEO, they will keep the backlinks that they build just to golf, and we think its therefore better to turnaround to the business and say, we can only build 2 good quality backlinks this month, rather than just getting the other two backlinks from a football related website.
Why should the marketing agency do this?
Well, we think its far better to have a number of good quality backlinks which are just about golf, than to dilute the strength of the backlinks with having say links from a football website.
And that’s because we think if say you have 1000 backlinks, all are good quality and all are about golf, well this sends a clear message to the algorithms that your business is all about golf, and that you are a business that has good quality links, so your websites SEO should be greatly improved for having these links.
Why must my SEO agency use white hat methods
It’s always worth remembering that you as a business should only invest in white hat SEO. If your business doesn’t, and your business implements low-quality seo, well your business could incur a penalty.
This could mean that your businesses rankings could drop, so only invest in quality SEO.
Why must the anchor text be diversified?
No matter if your business is building quality links, or your SEO agency is doing this job for you, one things for sure, and that is the anchor text should be diversified.
This means for example, you shouldn’t just write the anchor text for each link for what you want your business to rank for.
So for example, lets say you run a skip-hire firm here in Cardiff, well, you shouldn’t therefore make most of your anchor text read as follows “skip hire Cardiff”. Instead the anchor text should be written so it helps your customers.
So for example, lets say you have a page which explains the different size skips that your business offers, and you want to write an anchor text for that page, well you may simply write “want to read more about the different sized skips that we offer”- this would be a good example of the anchor text being well written, because it helps the reader know what the page on that website is about, rather than just trying to improve the businesses seo by mentioning “skip hire Cardiff” over and over again.
If a business was to keep using the same anchor text, like “skip hire + name of city” well the business is likely to incur a penalty.
How many backlinks does my business need?
Well, here’s the thing, this does depend on your competitors, and that’s because if your competitors have say 1000 good quality backlinks, well your business may well need the same or more- but don’t forget the golden rule of link building, that is all links must be quality and relevant.
If you think that 1000 low-quality backlinks will improve your businesses seo, well you are mistaken. In matter of fact your business will incur a penalty, so only build quality backlinks!
But, yes that’s the real answer, you do need to have more quality backlinks than your competitors, however different backlinks are worth more than others, so how many you need is not an exact science.
This is why your SEO Cardiff company will often just try and build as many quality links as possible, and so will your competitors, so what’s the answer to how many backlinks your business needs?
Well, the real answer is this, and that is as many good quality backlinks, that are relevant to your business as possible. Yet, if you are unsure as to what constitutes as being a good quality link, and what constitutes as being a bad quality backlink, well you really do need to get some advice from a well-respected, and white hat SEO agency.
As if you don’t, and you build low-quality links, yes, you got it, you could incur a penalty.