Most businesses now recognise that if they not on the first page of Google, then they are missing out on sales.
That’s to say if you don’t invest in seo, then this can hand a large competitive advantage to your competitors.
This is why so many businesses now invest in online marketing with white hat agencies like ours.
If you are thinking about investing in SEO, yet would like to more of how this type of marketing works, well this blog post will help you.
Crawling and Indexing
The first stage of the seo process is to work out if your website can be crawled and indexed. Think of your website kind of like it’s a book, well it to understand that book you must read it.
This is exactly the same with your website, yet Google doesn’t employ people to read every businesses website. This would take too long, instead Google uses Googlebot.
Googlebot is an automated programme that regularly reads your companies website. It will report back to the algorithm when seo improvements have been made.
However, sometimes Google cannot crawl a businesses website, this can be due to something as simple as the “no-index” tab being left on.
Sometimes how it can be more complicated, and it may mean that the website goes offline for a long period, which can adversely affect where the business ranks.
So one of the first jobs your digital marketing agency should do is to make sure that Googlebot can crawl and index your website.
To allow this to happen your marketing agency should create a site map.
Also if your marketing company or website design agency make large changes to a website then often the business will request a recrawl.
A recrawl just means that you are asking Google to notice the changes that you have made immediately.
So for example, say the business retails designer shoes, and you launch a brand new product range.
When you’ve added all the new fancy shoes, your seo agency may ask Google to recrawl the website.
Google’s algorithm is very sophisticated. It’s thought that many changes are made to the algorithm every year.
These changes can sometimes mean that businesses will move in terms of where they rank. This means that the business that have been investing in quality seo get rewarded.
However the businesses that have been implementing rubbish seo, well often they will see their rankings drop.
Google is thought to calculate the strength of over 200 ranking signals. Ranking signals, for those that do not know are what Google uses to evaluate how important your website is.
So for example, if you were looking for a local builder, the website at the top will be deemed the most relevant business, yet also the website with the strongest ranking signals.
This is often due to the company investing in seo. So often the business will have paid or be paying an agency to optimise backlinks and many other seo signals.
Google hates spam
Before you choose your next seo agency, its worth remembering that if low quality seo is implemented it could cause a penalty.
If you have heard of the Google Panda and Penguin penalties, then you will know that a lot of businesses were hit by these penalties.
Sometimes they can be costly to recover from, as if a marketing agency is appointed to rectify the issue, then sometimes a lot of work is needed.
This does not mention that also the website may have dropped, that’s in terms of where the business ranks.
Therefore this is why its only worth investing in quality. We offer high-quality seo, here’s what our business can offer:
· Link building
· Content marketing
Why not give our business a call?
We work with a wide spectrum of businesses, that’s from local businesses, through to large online retailers.
We always offer affordable prices, and all of our work is white hat.