There most certainly are a lot of businesses out there that still haven’t jumped on the SEO bandwagon just yet.
However, more and more businesses are starting to spot that they are missing out. These businesses are recognising that their competitors are expanding and are securing more sales.
The reason behind these expansion plans and increasing volumes of sales, is often down to businesses that utilise the power of SEO.
Let’s look at some of the factors that influence this:
You may have already started the process of comparing your website against your direct competitors.
You may have even jotted down how many blog posts that they are adding per month, and what they are talking about on social media.
And these are most definitely important considerations, you’ve made a good start. However, ranking signals are more complex than just that, that’s because there are not just one or two signals to consider, there are over 200.
It does take time
If you call a local seo agency today, and they inform you that they can get your website onto page one of Google in practically no time at all, well this normally isn’t a good sign.
The reason is this, they are telling you what you want to hear. This normally means that rubbish seo will be implemented, and the business will then run the risk of a penalty being applied to the website.
That’s because organic seo takes time to implement, if it is done right.
Like most things in life, there are always shortcuts you can take, however we would strongly advise against taking any.
The reason being is this, shortcuts often result in a penalty being incurred. This means that a penalty can be imposed onto a website and rankings will drop.
How strong are your competitors?
So, you’ve guessed it, it all boil down to how strong your competitors are. Your competitors set the gold standard to beat.
The goal posts are always moving
Some businesses believe that once they’ve climbed that mountain, and got their website onto page one of Google, that there is now nothing more to do.
Some believe that now will be an opportunity to fire their digital marketing agency, and to say the mission is complete, we don’t need you anymore.
However, for those in the know, they will know this, seo never comes to an end. That’s not because we are a greedy seo agency that is after every penny neither.
The reason seo never comes to an end is because your competitors will never stop striving to reach the top.
So as soon as you reach the top, you can bet that your competitors will be looking at ways to knock you off that top spot. Their seo agencies will also have their sights permanently set on your website, that’s until they overtake it.
This means that if seo was to cease, then it often only a matter of time before the website starts to decrease in terms of where it ranks.
Does your business require our help?
If your business requires help with its seo, then why not give us a ring?