It’s a question that many business owners will have thought about for some time, that is how much should they be paying for SEO services?
Whether you’re a start-up business, or a business that has been around for donkey’s years, you will undoubtably require seo.
Even high street brands, that have traditionally only invested in the best bricks and mortar locations now need seo more than ever.
Whether or not your businesses needs to invest in digital marketing is therefore often a no-brainer.
What’s often not so clear, or easy to understand is how much a business should be paying for seo services. Therefore, if you’re a business owner spinning around in their office chair asking yourself that very question, well do not worry, we have the answer.
What should a business expect for around the £500.00 mark per month?
If you run a local business, and you want to gain more sales / enquiries within Cardiff, then a budget of £500.00 per month should be about right for some companies.
However, if your business operates in a fiercely competitive business sector, so for example you may well own a solicitor’s practice for example, well a budget of £500.00 often won’t cut the mustard.
That’s simply because the level of competition that your business faces is likely to be very high.
So, for example, let’s say there are two businesses that want to invest in organic seo, business one is a wedding cake maker and business two is a solicitors practice that specialises in divorce.
Well, the wedding cake maker may only have 20 competitors in whole of Cardiff, where the divorce solicitors have over 100, so as you can see for the divorce solicitors they will need more seo, so the cost will be higher.
So, if your business is up against stiff competition, then expect to pay anything upwards of £1000.00 a month.
What about national seo?
Some businesses are just not just interested in getting more sales within one city, they will also want to market their services / goods to the whole of the U.K.
This is where things often turn much more expensive, reason being is this, if you want to market your company nationally, the level of competition intensifies, and greatly.
Suddenly a business is up against national businesses, that may have colossal marketing budgets. For example, you can imagine how much car insurance companies spend on seo per year.
Well, you might now be thinking, what on earth has that got to do with my website, and my business?
Well, we hear you, but the answer is it makes the world of difference. A bunch of competitors, that all have massive marketing spends will be setting the benchmark to beat, and the standard of organic seo that your business needs to beat may well be very high indeed.
We are then talking loads of good quality backlinks that will be required by the business, and loads of good quality content marketing as well.
Have we put you off?
Well that’s not our intention, but being realistic with your marketing budget is important. There are too many unscrupulous seo agencies out there, that will grab your cash, sell you a dream that your business is going to sky-rocket, but sooner than later a website can crash and burn.
This means unless the seo is implemented by a business that knows how to implement good quality work, well your business risks incurring a penalty.
Now a penalty can be a right headache to sort out. It doesn’t mean you have to pay a small fine and then everything is absolutely fine, no it means that hours, days and sometimes even weeks’ worth of work will be needed to rectify the seo problem.
This means sometimes sorting out low quality backlinks, and so forth, which can be an expensive process.
A word therefore to the wise, don’t squander your marketing budget on those seo agencies that crop up, then quickly disappear.
Instead, choose a respected and established seo agency like us. And only invest in white hat seo!
If you would like to chat more about your businesses seo, then why not call us?