Most businesses these days require SEO, it’s kind of like a bit of a no-brainer. After all, if you want to generate more sales via your website, then seo is an essential component.
Yet what’s so much more difficult to figure out is this, which marketing agency will offer the best deal?
Well in order to help you along the process of choosing a new agency, we thought we would wade in with some rather helpful pointers.
So, if you’re after some food for thought, sit back and have a good read of our top tips for choosing a new agency:
Quality, quality and a bit more quality
Someone mention quality? Good, as it’s a blooming important deal when it comes to choosing an seo agency.
Sure your always going to have those agencies that offer low prices, and they must be good, as they are ranking on the first page themselves.
Well the answer to this is a big fat no. Low quality agencies are are the thorn in the side of every hardworking agency across the fair land.
Here’s why, some agencies have a business model where they will use low quality seo methods on there on site.
Now you may well be thinking, who cares? If it works it works, right?
Well no actually, some seo agencies have an entire business model built on the idea that they will use low quality seo methods to get their business to the top. They then no that it is only a matter of time before the website disappears because it will obtain a penalty.
In the meantime they will have signed up a load of new clients. And, most probally, those rubbish seo methods will be used on the clients as well.
So they reach the top quickly, using rubbish often automated seo, then they the website gets slammed with a penalty.
The correction of the shoddy work often is expensive, and this temporary blip where the business was on the first page is often not worth it.
Often backlinks are used to try and bolster a websites rankings, that’s before the algorthim figures out that the link are a load of rubbish.
So you’ve been warned, choose an seo agency that offers cheap deals, and rubbish seo at your own peril.
Don’t use an agency that overstretches itself
So many agencies try to be everything, to everyone. Now offering everything from logo design, through to organic seo is great if you have the right level of staff.
However, if it’s a small business, say an agency with less that five people then an agency can quickly get swamped with work. This often means that something gets neglected.
As organic seo, if implemented correctly takes a massive amount of time to implement, often an agency will cut corners.
Which takes us right back to our previous point, if the seo work is rubbish, it’s likely to cause a penalty.
Think about where the digital marketing agency is based
When your having a look for a new agency, you may well click on PPC add, or an organic business listing and like the look of one company in particular.
Yet that business may well be many hundreds of miles away. This is fine if you like travelling, but those regular seo meetings may start to be rather exhausting.
So think carefully about where the agency is based, and how easy it is for you to get there and ask questions about your businesses seo.
White hat is important, but so many agencies say they are, when they are not
Ask a friend in business what to look for when choosing a new seo agency, and they are likely to blurt out that the agency must be “white hat”.
Well this is kind of like saying what should I look for when purchasing a pint of beer, and a friend states choose a brand that says it offers quality beer.
Now everyone company under the sun states that what it offers is “quality”, and that’s often when the product is not.
This is the same when it comes to seo, every business states they are white hat when sometimes they are not.
So we are not stating take the white hat claim with a pinch of salt, but make sure you do your homework.
We would recommend paying another agency, or someone in the know to review your digital marketing strategy. Make sure it is on the same line as the quality guidelines, and then actually check that what is written in the strategy is being implemented.
This may sound like a bit of a hassle, yet the alternative is to employ an seo agency that states everything is fine, and then the website may incur a penalty.
How we can help
If your business requires help with its content marketing, link building efforts or organic seo then why not give us a ring?