At this current moment in time, you may well be paying a local SEO agency to take care of your businesses online marketing requirements.
Yet, with that said, you may also be rather fed up with the complicated seo reports that are being sent to you. Full of endless line graphs, pie charts and statistics that are stuffed into a report which will require hours of reading.
Does this problem sound rather familiar?
Well, that’s often is because all too often some seo companies just assume that their client knows everything that there is to know about SEO.
Yet, in reality it shouldn’t be this way, that is why our agency produces seo reports which are much more clearer. We also condense our seo reports, that is so only the parts that most business owners really want to be updated on are included.
So, we here acknowledge that are a lot of business owners that may well be struggling to understand what their latest seo report is stating, but do not fear.
As we have put together this article explaining some of the essential areas that you should know about, so that report will now become all the more clearer.
As a business owner you should be especially interested in your websites bounce rate.
The reason being is this figure will explain the percentage of people that have chosen to leave your website more or less straightaway.
What this means that the reader has decided to bounce straight off the website within a few seconds. And as you can imagine, this is a pretty clear signal that the visitor to your website was disinterested in what the business has to offer for some reason.
Therefore, if your website does have a high bounce rate, you may want to ask your website design agency and your seo consultant to both work on reducing the bounce rate.
Your appointed seo company should be checking your websites backlinks on a regular basis. The reason for this is, as most businesses will already know, is that good quality links can help a business’s seo.
Yet, poor quality backlinks, well these can have the opposite effect, meaning that low quality backlinks can actually mean that a website incurs a penalty, or the rankings are reduced.
Perhaps the most obvious reason that any business employs a digital marketing agency is to help improve where the business ranks.
That’s to say by the seo agency optimising the businesses “ranking signals”, well this can help to improve where a business ranks. That’s of course if they use white hat seo methods.
And this is why the agency that you employ, and your own business should be checking for what terms the business currently ranks for.
For example, if you run a small construction business, well your business may not just be satisfied with just ranking for “builders + a city or location name”. Instead, in order to maximise the opportunity of generating more enquiries the business may wish to rank for:
· Home extensions
· Attic extensions
· Local builders
This means if your construction business offers such services, and your website doesn’t appear for these business terms, well you guessed it, you could be missing out on potentially a lot of business.
So, this is why your seo agency should be checking which terms the business ranks for, and then improving where the business ranks for such terms it does not appear.
We recommend using Google Search Console, this allows you check where your business ranks.
Organic, social or direct?
It’s now very common for a business to pay a digital marketing company to implement many types of online marketing all at once.
For example, the business may well be paying the business to place social media advertisements, also to improve the businesses organic seo, as well as sometimes paying for a PPC campaign to be managed.
So, as you would expect, as a business owner, or as a marketing agency you will want to know how people are actually finding your website. The most effective advertising method you may then wish to increase expenditure within for example.
Also, your marketing agency should also be interested in which method of advertising is generating the most “conversions”.
Now conversions can sound like a rather complicated term, but it isn’t, it simply means how many people have bought something, requested a call back, or dropped you an e-mail via the websites contact form.
Basically, a conversion is therefore anything the business in question sets as being something it would like a customer to do. For example, if you were a manufacturer of double glazing, well its unlikely that you are going to make the actual sale there and then on your website.
Instead, someone is much more likely to want a salesperson to come and measure up, then offer a quote.
So therefore, the seo company will most probably set the “contact us form” as the conversion.
And this way the seo business can report back how many conversions were generated that particular month via a monthly seo report.
Does your business need local seo or organic seo?
If you wish to invest in seo, then why not give us a ring? We offer competitive prices, and the best quality white hat work.
If your business requires:
· Content marketing
· Link building
· Local seo
· Organic seo
Then why not give us a ring?