Google My Business stands out as a pivotal platform for enhancing local visibility and attracting customers. This guide, penned by Ryan Walsh, an expert in digital marketing, will walk you through the intricacies of optimising your Google My Business listing.
Setting the Stage: Crafting Your Google My Business Profile
Starting with the basics, setting up your Google My Business profile is straightforward. Yet, the devil is in the details. It’s essential to provide comprehensive information about your business – location, contact details, operating hours, and more. A fully fleshed-out profile not only gives potential customers all they need to know but also boosts your visibility in search results.
The Importance of Accuracy: Avoiding Conflicting Citations
When it comes to local SEO, consistency is your ally. Ensure that your business details (Name, Address, Phone number – NAP) are uniform across all platforms. Inconsistent citations, like varying addresses or phone number formats, can confuse both Google and your potential customers, hampering your online presence.
Choosing the right contact number
A local phone number with the area code can be more appealing and relatable to your local customer base. However, in cases where a mobile number is more practical, don’t hesitate to use it. The key is to maintain consistency across all listings.
Dynamic Operating Hours
Reflecting Real-Time Changes Keep your business hours updated on your profile, especially during special seasons like Christmas. Accurate operating hours not only aid in customer planning but also signal to Google that your business information is current, potentially improving your ranking in local searches.
Crafting a captivating business description
Your business description on Google My Business is your chance to shine. Write a detailed and unique description, utilising the full word limit to convey as much information as possible about your business, its ethos, and what sets it apart.
Getting It Right Selecting the correct category for your business is critical. Misclassification can lead to your business appearing in irrelevant search results or not appearing at all. Take the time to choose the category that best represents your business, and consider adding custom categories if they apply.
Adding Photos to Your Listing Visuals can speak volumes. Upload high-quality images of your premises, team, and products or services. This not only makes your profile more attractive but also gives potential customers a glimpse into what to expect from your business.
Encouraging genuine reviews
Reviews are a cornerstone of your business’s online reputation. Encourage your satisfied customers to leave genuine reviews. Be cautious of fake reviews as they can lead to penalties from Google, including the removal of your profile.
Catering to the Smartphone Era In today’s world, a mobile-friendly website is non-negotiable. Ensure that your website is optimized for mobile devices to provide a seamless user experience, which is a crucial factor in retaining potential customers and improving your SEO.
Your NAP details should be consistent not only on various directories but also on your own website. Google’s algorithms cross-reference these details, and discrepancies can negatively impact your search rankings.