So you’ve driven to meet your local web developers, you walk into their rather nice offices, you have a coffee and your new company website, that’s put up on the wall, on a large TV- great you think, it looks the part, I like the colours, they have done a great job.
Yet, then you get a call from your marketing agency a few months later, they say, since the redesign, the bounce rate has gone through the roof, especially on mobile phones, and you say, “well what does bounce rate mean”- the web designers didn’t mention anything about this you say.
But then after a bit of research, well, you find that the bounce rate is super important, you find that you could be losing customers, and after hiring new web developers, and this agency offers A/B testing, well, you find, after altering the design, which means hiring PHP web developers, that you find that the main menu is difficult to use, the PHP web developers find that the new design, well, that works so much better, it works great, the bounce rate is lower, and you see your sales, well they go up, over something as simple as the design of the main-menu.
But, what you often have to do is sit back for a second, and think, well, I have to put myself in my customers shoes, what I have to do is, imagine I am the customer, I am purchasing say the coffee machine myself, you mind find, well, instantly there’s too many coffee machines, there’s no sort option, and the other leading online e-commerce businesses, which sell coffee machines, well there offering a better UX, and how?
Well, they allow the customer to sort the coffee machines, by brand, by price, by quick delivery times, also by customer rating, and when you start to do this sort of test, of putting yourself in your customers shoes, well, you may find that quite simply put, your website design needs a whole lot of work.
What does having a “mobile-friendly” website mean?
Well, here’s the thing, too many companies, lets say a business owner here in Wales, hires a web designer on the basis that in the quote, they provide a long list of what looks like everything you need, but, even if the website does tick a lot of boxes, it still boils down to, is the website better than your competitors, if not, well, how can you aim to beat those businesses?
So, what a really good web designer will do, is list what features the competition have, what you might want, and also what they can offer to make the design even better. So for example, you like that the web developers are going to build a separate, responsive website, great, but is the design any good? Yes, it might work on I-phones, and Android mobile phones, but what’s the design like of the website, if its just a responsive website, yet, the design is bad, so for example the main menu doesn’t work all too easily, well, your company might get a very high-bounce rate, and this can sometimes, negatively impact the companies organic seo, if the bounce rate is very high.
Why it’s often not enough for a website to just be responsive or mobile friendly
The design must also be good.
What does user experience mean?
The website should be easy to use, you should make it easy for your customers to purchase a product.
How split testing can help
Split testing is sometimes used to improve a companies web design.
Make sure that having a mobile version designed, is included in the quote
It’s all well and good opting for a cheap quote, but does this include having a responsive, or mobile version of the site designed?
Why its not just about design, you have to think of SEO factors, such as bounce rate
Your seo agency should aim to keep the bounce rate down.