For those that do not know what a domain name is, it’s simply the website address that you type into your browser, such as Firefox. This is why as a business, you should pick a memorable domain name, and we would recommend keeping it is short as possible because otherwise it’s easy for your customers to forget.
Domain names simply make it simple to find a business that you want online, you just simply type it into the browser, this is rather than having to remember an “internet protocol”, or “IP address”, which if you seen an i.p address before, its just a string of numbers and dots which is obviously not as as memorable as a domain name.
Quite simply put, you can’t put the cart before the horse, and by that we mean you need to sit down and think about your company branding with your marketing company. So you can arrive at a company name, and then register it with a domain name provider. So, often a lot of time is needed brain storming company names, before you can register the domain name.
So, you will need to think of the company name and then your web designers can see if that’s the domain name is available or if it’s taken.
From a quick bit of research, it has been stated that as of May 2022, there were roughly 1.93 billion website’s in existence, so this means don’t be disappointed if your domain name is taken. As often a lot of domain names will have allready be taken by other companies.
You’ll also have businesses which may have “parked a domain name”, which simply means that the not using that domain name at the moment, but they have purchased it, and might in the future use that domain name.
This can obviously be slightly annoying to some businesses which are starting up, and want that domain name for their own company, sometimes there’s there might be the possibility of purchasing it from that company, that has parked the domain name, but that would involve negotiation with the domain name owner.
Just the beginning
It’s important to remember that when you purchase a domain name and get your website designed, it’s unlikely that thousands of people can flock to the website via the organic serps on Google.
Thats because you are going to often need search engine optimisation, or to advertise your business via ppc, or social media advertising. You may alternatively use off-line advertising, such as distinctive branding on your company cars, or vans for example, sopeople to start visiting the website. So picking a good domain name, thats easily remembered well, thats one thing, then you need to get more customers, and for that you will need to advertise.
Now what you also have two keep in mind is that in most busy cities, like Cardiff , that your customers are constantly bombarded with advertising everywhere they go.
They may see advertising on bus stops, they may see advertising on billboards this see it even on people’s T-shirts, obviously it goes without saying that advertising is absolutely everywhere.
And the point that we are trying to make is this, you need to think of a domain name and the company name which is snappy something which sticks in your mind.
Something which can be easily memorised, if somebody wants to a buy product or service from you.
If you were to pick a really long domain name or something is just not memorable then it could be that the digital marketing is put at this slight disadvantage right from the start, because you need to be have a domain name company name that shoppers easily remember, so if they see it on one of your company cars, they remember it.
When you think of the really successful businesses online, such as RightMove, this is an example of a really good company name, and domain name, as it instantly stays in your mind.
And Rightmove has become the go to place when you are looking to buy a property, and what helps is the domain name, is so easy to remember.
So you should think this when picking a domain name for your own company, so that means you need a domain name that is super simple and easy to remember.
You need something that is very snappy, something that sticks in your mind, but it doesn’t really have to directly relate to your business.
Let’s give you an example let’s say the dog food retailer online Tails.com, that’s an absolutely brilliant name for a business, as its very short, and so easy to remember it’s simply a fantastic business name.
So here’s our top tips when picking a domain name
Pick something thats short and very easy to remember
You may have already seen that in this article we have mentioned numerous times the importance of keeping the domain name as short as short possible, yet the more important factor is, making sure the domain name is easy to remember. There’s no point in have jumbled letters, that dont mean anything, as thats not easy to remember.
The reason for this is, if the domain name is easier to remember, so for example if you are looking for a new roofing contractor in Cardiff, and you see a van that is a really bright colour, and because the business name is so short and is easy to remember it sticks in your mind, so if you need a new roof on your house you will most likely remember it, and ask them for a quote?
Now if a van past you and has a really long website address written on the van, well your not likely to memorise it and therefore you might not visit that websitem therefore you could be losing out on sales, if your domain name is not easily remembered.
So what you need to do is figure something short and something snappy
Easy to spell
There are some words which simply are not that easy to spell at all, and if somebody gets one letter wrong of the domain name, and is then presented with a “404 page error” then they are likely to just try and look for a competitor to buy from instead.
So for example you might pick a word that you think sounds rather good, but if the word can’t be spelt that easily, and people commonly make spelling mistakes when spelling that word, then you could be losing out on a lot of direct traffic to your website
Don’t become dated
Sometimes retro is good, that’s because the business might solely stock retro items, so you might sell items for home, lava lamps, rugs, and rather fancy seating, so the design might be inspired by the 70s and Austin Powers, which is all well and good, so your digital marketing agency, they may recommend a retro name, that’s in keeping with the products your business sells.
So if retro products are what you sell, and that’s your whole business model then obviously going to want to pick a retro name, but if you are planning on starting a business, that you want to run for a very long period of time, and you don’t want to sell retro items, well by picking something that sounds modern and current now, may not sound that modern, in say in 10 years time- so pick something that’s not going to sound out of date in the future.
When a business is starting up they might concentrate on just offering one service, let us give you an example, so that company might just build let’s say “garden rooms”.
And the businesses may be really happy building garden rooms for say next seven years, and they might do extremely well and the company expands rapidly.
Then the business owner decides to move into offering decking,and also building orangeries, and gazebos.
Which is all well and good, but if the business restricts itself to just having “garden rooms” in the domain name, and somebody sees the web address on the side of van, as lets say “abc garden rooms, plus a city name.com” well, they might think will that company only builds garden rooms.
So if that person wants a gazebo built, or they may want orangery built on the back of the house, well, they might not contact that company, if there domain name, just says garden rooms, they might think well, that company doesn’t build say orangeries.
So, what we are saying is, don’t restrict yourself to just offering one service, and by that we mean just mentioning one service that you offer, such as “garden rooms” within the domain name.
Instead, you may wish to choose a domain name, and a company name where if you want to diversify into other areas of business is building gazebos or “orangeries” you can do that by simply redesigning parts of the website.
So, the domain name you pick, shouldn’t to give the impression that you only offer one service i.e., just garden rooms- that’s unless you just want to build just garden rooms.
We would strongly recommend setting up “also renewal” for your domain name as well, and to also make sure that you keep your payment details up-to-date as well.
Obviously, your company website is important to the running of your company, so its essential that the payment for the domain name is not delayed, as otherwise, the website could go off-line unless payment is made to the domain name company and the hosting company.
We would therefore recommend making sure that your domain name company and your hosting company has your most up to date payment details, as well selecting the domain name and hosting to be set to “also renewal” as well.
Check the domain name provider offers good customer support
Often a business will ask a web design company like ours to manage the hosting and also the domain name on their behalf, and as a web design agency, we can will certainly do that for you.