When your business hires an SEO company, one of the first tasks that they might carryout is an SEO audit.
But what exactly is an SEO audit?
Well how we carryout an SEO audit is we will evaluate your company’s website, and we will look for areas we can improve.
Now sometime areas that may need improving may take quite a while to improve, so for example, your website may need hundreds of good quality backlinks, and obviously to build these will take a lot of time.
Yet, there may well be some areas where quick fixes may well be suitable, so for example, adding meta titles and meta descriptions to pages where previously there wasn’t any.
So, here’s just some of things that our SEO consultants would check to see if we could improve any of the following:
· Meta titles
· Meta descriptions
· Alt tag
· Anchor text
· Content marketing
· Website design
· Product or service descriptions
· And much more
Therefore, an SEO audit is important, and that’s because it will help inform the digital marketing company to work out which areas of the company’s website will need to be improved. And therefore, often an online marketing agency can then make a marketing strategy after they have carried out an SEO audit.
So, for example, let’s say the website does not work correctly on smart phones, well this would mean that the SEO company and website design agency will need to often work together to fix this this.
As obviously any business within Cardiff that has a website, and is investing in SEO, yet the website’s mobile version doesn’t work, well, that could mean that the business is potentially losing out on a lot of business.
Why is this different from a competitor audit?
A competitor SEO audit is completely different, and that’s because an online marketing agency will most likely be working out why a competitor’s website is ranked on the first page of Google.
While they are working this out, they will be working out what the SEO agency can improve so that exceed the standard of SEO that other businesses have, with the obvious intention of getting their client to be ranked higher than the competition.
So, for example, the digital marketing agency should ask questions like, does the business that occupies the number one spot on Google have many good backlinks? Well, if so, can the seo company also gain backlinks, so that they can get that business onto the first page of Google?
So for example, let’s say you business that sells a certain make of car, yet your not the only car dealer that sells that make of car within your city.
Yet the other car dealers appear higher on Google than your business, so then the SEO company will then work on working out why the other car dealer’s SEO is better.
Technical SEO is a broad description that’s often used to describe a range of ways that an SEO company could improve a business’s SEO.
For example, is your website slow to load on mobile phones? Well, your digital marketing agency may recommend AMP.
Or is your website not ranking for an important term, that is important to your business? So, for example, let’s say you bake delicious cakes, and you make cakes for birthdays and weddings.
Now, your digital marketing agency may have got your business onto the first page for “birthday cakes” but not for “wedding cakes”.
So, your online marketing agency should figure out why this is so, for example is it because the “wedding cake” page on your website has a 404- page?
This could be causing a problem, so your SEO agency will need to fix the error.
Can the website be indexed?
A good seo business should start their SEO audit right at the very start, that is can your website be indexed?
Now, if you don’t know what this means, well, it just means that Googlebot needs to crawl and index your website.
Now, this may sound complicated, but its really not, it just means Googlebot is used by Google to help find out if your website has changed.
So, for example, you may have written the blog post about how you make your cakes so tasty. And you may have spent ages writing the blog post, so much so, the article was over 2000 words.
Now, obviously you want as many people to read your blog post as possible, and for the blog post about your tasty cakes to show up in Google, well, the blog post will need to be indexed.
So, your digital marketing agency should work out if your website can be indexed, and if it can’t, well, why can’t it be crawled and indexed?
Is it because something as simple as the “no-index” tab was left on?
Does the website work on smart phones / tablets?
Okay, so you may have paid an absolute fortune to have your website designed, but that was say over 8 years ago.
Now your websites starting to look a bit dated, but the real problem could be that your website does not have a mobile version of the website.
Which means you could be possibly losing out on customers.
So, let’s give you can example, let’s say you run an Italian restaurant here in Cardiff, now you may have a website, and the business owners may think, well that’s all we need right?
Well, no that’s wrong, as often for the business to generate sales online, they will need a mobile version of a website, and often they will need to invest in SEO.
Now that could be investing your time, or paying a SEO Cardiff company like us to implement SEO.
However, one thing is for certain, that is if your business does not have a mobile version of your company’s website, well you could be missing out on sales.
As there will be a lot of people looking to find an Italian restaurant, and often they will be looking on their smartphones for a restaurant, so if your restaurant hasn’t got a mobile version, well you could be missing out on customers.
Ever heard your digital marketing agency mention your websites architecture? Sounds confusing right?
Well, it shouldn’t do, as its means something really simple.
That is sometimes a business will hire a website design company, say a website designer that’s based here in Cardiff.
And the website design business may do a great job designing your website, but your company website may just look good, that’s to say the SEO may not have been considered at all?
So, let’s say for example, you run a business, and that business is a solicitor’s practice and you specialise in the area of divorce.
Well, your website may just well state that you are a divorce solicitor, and that you are based here in Cardiff.
And that’s great, but if the website design company worked with an SEO company like us, well we would have recommended that the business has its website built so that each service has its own page.
For example, one page for mediation, another for divorce advice, and so on.
Then we may have worked with the website designers to say when we write a blog post about each distinct service, can we get it so that the new blog post appear on the main service pages?
We would have also worked with the website design company so that each service has its own page, and that the following areas are optimised:
· Meta titles and meta descriptions
· Alt tags
· Mobile friendly
· Title tags
· Internal links
· Anchor text
· And so on
Meta titles and meta descriptions
Sometimes some website designers are often in a rush to get the website finished, and to hand it back to the client.
So, sometimes the finer details, like the meta titles and the meta descriptions can get neglected.
Or sometimes just a few words are placed into the meta title and description, when what is really needed is a well written sentence or two that explains what that page on the website can offer, and improve the businesses CTR, which means click through rate.
Okay, so let’s say you sell thousands of different products, let’s say that you sell furniture, so tables, chairs and sofa’s that sort of thing.
But if you sell say 400 sofas, well what are you going to call each picture, sofa number 1, sofa number 2 and sofa number 3?
Well, no, because if your employ a good Cardiff SEO agency like us, we would recommend that alt text is added to each picture.
So for example, if your selling a 2-seater brown leather recliner sofa, well say that in the alt text, it will help to improve the businesses SEO. And people who are looking for that sort of sofa may well be able to find it easier if you add alt text to each sofa.
Some website designers, and some businesses make the silly mistake of copying content marketing from another website.
So, for example, let’s say you sell electric toothbrushes, and you haven’t got the time to write your own product descriptions for hundreds of electric toothbrushes, so you copy and paste directly from the manufacturers website- sound like a good idea?
Well, it shouldn’t, and here’s why, the website will most likely incur a Google Panda penalty if you copy text.
So, all work should be original to your business, as if you use duplicated work, so you copy and paste it from another business’s website, well you may incur a Google Panda penalty.
What’s the websites backlinks like good or bad quality?
If your website has really good backlinks, that these backlinks are relevant to your business, well, that’s more than likely going to help improve your businesses SEO.
However, if the backlinks are low-quality and not relevant, well this will most likely damage your businesses SEO.
So your digital marketing agency should check the backlinks that are linking to your website, and make sure they are good quality.
Is your company blog updated on a regular basis, or does your company add a few blog posts, then leave it say a whole few months before you add new work?
Well, as most white hat seo companies would agree, its always good to add high-quality content marketing to a website on a regular basis.
Enough information on each main page?
Some company websites just lack detail, so for example, let’s say you are selling televisions online, well your website may have the make and model of tele, but that’s it.
So, this means that the visitor to your website is likely to go else where as they may want to know a bit more about the tele, for example is the tele 4K?
How regular does the business update its social media accounts?
Your digital marketing agency should also check how regular your competitors are updating their social media accounts.
For example, let’s say you run a business that sells wedding dresses, and let’s say there’s one business that is really successful.
Well, part of that success may well be due to the fact that the company has hired a really good SEO company, and the business is using social media to help the business to sell its wedding dresses, so for example, perhaps the business has a massive following on Instagram?
Good design, easy to use?
Another area that your SEO company must consider is your website easy to use.
And this is really important, and that’s because sometimes some businesses opt for a website that looks great, but it may not that be that easy to use.
So, for example let’s say for example the business sells classic cars, and when you land onto the homepage you are greeted by a picture of classic car, yet the business has gone for a minimalistic design.
So, this means that the website’s homepage may look great, but does this mean the menu is hard to find?
And when you do find the menu, perhaps its just a small tab in the righthand corner of the screen, and the menu doesn’t offer all of the pages on the website, for example perhaps the business runs a car auction of classic cars, yet to find that particular page, well you have to visit the site map that’s located in the footer of the website, and this isn’t ideal.
It’s not ideal because a good SEO agency will normally recommend that you make it as easy as you can for a visitor to find the product or service that you are selling, this can then help to reduce the businesses bounce rate.
Are the companies NAP details on the company’s contact us page? Or, are they within the footer, either way its important that the business has its NAP details on the website.
Has the business asked its SEO company to set-up Schema?
Schema can be a great way of making your businesses review rating to standout, so for example let’s say your business has average of 4.8 out of 5 stars, and over 1000 people have rated your business, well why not ask your seo company to use Schema to highlight your customer reviews?
How we can help:
Walsh Digital Marketing is an SEO agency based within Cardiff, we can help your business to improve its SEO, so why not give us a ring?