For some businesses they may be currently thinking whether should they add social media buttons to their website.
This is a question that we get asked a lot at our web design agency, that is businesses ask whether to have have social media icons added to say the header of the website.
A business might just be starting up, and might not have added much work to their social media accounts because they have been so busy, so they might wonder if they have time to add new posts to these accounts?
However, as this article will illustrate, our website developers will mention why we think it’s often a good idea to add social media buttons to your website.
Whether its link to one account, such as Facebook, or you want to have multiple buttons to your companies Instagram, Linkedin, Twitter account we can help. Our website designers will now explain why we think it’s a good idea to get social media links add your website.
What are social media buttons?
At this point you might not know what social media buttons are, well, quite simply put they are just buttons which are often placed on say the header or the footer of a company’s website.
There are simply buttons that once clicked take you to say a business’s Twitter account, Facebook account or let’s say a LinkedIn account. This means it saves you having to copy and paste the businesses name, to look if there on that social media platform, instead, with just a click you can be taken to their account.
Why we often embed these into a header of the website
For the vast majority of websites that we build in Cardiff, our website developers will add the social media icons into the header of the website.
Often these are above the main menu, and coded into a fixed line at the top of the website.
They can help your customers to learn more about your business
Let’s say for example that you run a well-known coffee shop in Cardiff, you might have a brochure website designed by a local web developer.
Let’s say that website is designed using the content management system “WordPress”, and you are very happy with the design that the web developer has built for you. They’ve used PHP to design the website the way you want, and your happy with the design the developers have built.
The website follows your brand guidelines, as well as incorporating your company’s logo and you happy with all of the text and how its been written on the website.
However, your company website might have been designed some time ago now, so although it says what your business can offer, in terms of booking a table for business meetings, that you offer lunches as well as well as different coffees that you offer, it might now be up to date in terms of pricing, offers and also you may have changed staff.
So you might want to update your customers with your special offers, new products that you are selling as well as also let’s say a new type of coffee the offering for wintertime such as a “cinnamon latte”.
So, you might use your social media accounts and say that between the hours of 10 AM and 12 AM you are offering a deal on take-out coffes.
Therefore you can start to post this on social media accounts, and you might start to get more followers.
People might return to your website at a later date
You might find that someone visits your company’s social media account, such as on Facebook, and they follow you, and then they may return to company website at a later date.
Therefore, social media is really good at building followers, so that you can advertise your services to them over a longer timeframe, so that they may return to in order to make a purchase at a later date.
If you need a new website built in Cardiff, why not talk to our web developers?
If you need a website built in Cardiff, and you are currently looking for a local web developer or perhaps you looking for a web designer our business can help.