When starting a business, there are a million and one things to think about, such as hiring staff and thinking about where your offices should be based in Cardiff.
Therefore, as the directors of the business there is a lot to think about, so you may not have the time to think about how you would like your company website to look.
That’s to say, you know you want a high-quality website, but you simply do not know how it should look.
For example, your website designers in Cardiff may have the following questions, yet you might now know what to opt for, for example the website designers might ask?
- Has your business got a set of brand guidelines?
- Does your business have a set of hex codes to use well building the website?
- Do you know which CMS, content management system, such as WordPress your business wishes to opt for?
- Does your business need a mobile version of the website to be built?
- Does your business have content marketing written so that it can be added to the website?
- Has your business here in Cardiff had a logo designed?
- Does your business know how you want the homepage to look?
- Does your business have NAP information ready to add to the website?
- Does your business need help to improve its SEO?
- Has your business got the product descriptions written?
- How many pages does your new company CMS website need?
- Do you want to opt for WordPress or say Joomla?
- Do you want our website developers to build a bespoke website using HTML and CSS and PHP?
Some web designers will look for direction from the business owners, that’s the say they will ask which colours to use, how many pages you want and also which content management system the business wishes to opt for.
But the business owners may be super busy interviewing staff and moving into new office premises, so they may not have the time to answer these questions.
That’s when a digital marketing agency like us can help, that’s because we can build a CMS website for your business but we can also come with design ideas.
For example, we can create brand guidelines for your business, so that we can suggest which font the business should be using, we can design a company logo and we can also offer ideas for a colour scheme for the business.
Let’s say for example that you are about to start your solicitors’ practice, often when somebody is looking for a solicitor a number of the website may look similar, that’s the say number of the solicitor practices may have generic -looking websites.
This is why a lot of businesses now want to partner with a digital marketing agency that can help the business to standout, to help their business to be clearly differentiated from all the rest of the competition.
Sometimes this is achieved through a company logo, sometimes it is done through a website and sometimes it is achieved through having a colour scheme.
For example, an estate agency that uses a really bold bright colour may stand out from all the other state agencies, because as soon as you see estate agencies cars all the office premises you instantly know which company it is because of the colour that they have use.
Therefore, our agency can create brand guidelines for your business, we can work with your business to set a set of brand guidelines and then we can start to build your company website as well.
Therefore, we have web developers that work for our business, that understands PHP and HTML so that they can build your new company website.
We also have brand experts working for us, that can come up with a set of brand guidelines for your business.
So, no matter if you run a plumbing business here in Cardiff or you run a large solicitor practice, we will be able to create a set of brand guidelines for your business
we can then start to build a new WordPress website for your business, we specialise in building WordPress websites get can also build other CMS websites for your business as well. As we are a digital marketing agency, we can offer web design, SEO and also PPC.
Therefore, if you want to choose a business that can offer you web design and many other digital marketing services, then our company can help.
We also employee copywriters, so we can write the text for your new website.
For example, let’s say that you are starting a business here in Cardiff, often the web designers will need thousands of words written by the business owners or its employees in order to place onto the company’s website.
However, we employ copywriters so that we can write the text for your new website.
We understand that if you are planning on running and e-commerce business, that is a business which sells products online that often thousands of words need to be written for the business’s product descriptions.
For example, let’s say that your business sells electrical items online, often thousands of words need to be written, this can take a very long time to write. We have copywriters that can instead write the text for your business?
Your web designers may suggest that you look at your competitors’ websites, that’s to see which features they have their website that you may wish to have incorporated into your website design.
For example, the competition may have an AMP version of the website, and your business may also wish to have an AMP version of the website built as well.
Also, the competition may have had their website built using WordPress, you may therefore choose to have your company website built using WordPress.
Also, the competition might be heavily investing in SEO, therefore you know that find a SEO agency to help your business or a digital marketing agency that offers SEO.
you might also like how your competition have designed a main menu, you may ask your web developers to design the main menu in the same way.
Also, you might like how the competition have say slider on the home page of their website which promote special offers that the company is running stop
For example, the business may sell men’s clothing, and on the slide of their website they may run offers such as 10% of men’s suits.
You may therefore wish to opt for a website which also has a slider, so that your company can also advertise its offers on the home page.
Your web designers may ask you which colour scheme that you wish to use, for example which colours do you wish to use on the header and the footer of the website.
How many pages?
Some businesses here in Cardiff, opt for a design company because the offer a cheaper quote to design a website. However often the design company will state that they will only designing up to 5 pages or a certain amount of pages for that price.
However, what a lot of businesses need is a website that has more pages, for example let’s say that you run a construction business here in Cardiff.
You often will need a page for new build houses, a page for property extensions and one for loft conversions for example, then when you add the about us page and the home page and more pages often the limited amount of pages that the web design company is offering is not enough.
Therefore we advise that you should not limit your website to a set number of pages, that’s just because a design company is offering you a low quote to build the website, we think it is far better to think about how many pages that your business will need, and to get a quote from web designers for this.
Do you require a mobile version of the website to be built, if you do require a mobile version to be built you should make sure that your web designers have included this in the quote.
For example, sometimes some marketing companies will offer a low quote will not include within the quote to design a mobile version of the website.
You should also work with your web developers to make sure that your business is happy with the mobile version of the website
That’s because the mobile version of your website is really important, if the mobile version of the website is poorly designed, then this could mean that your website incurs a very high bounce rate.
Therefore, the mobile version of the website should be designed so that it is easy for your customers to use.
When we say easy-to-use, we mean that the main menu should be easy-to-use and customers should be able to find the products that they want easily.
You might find if your main menu is difficult to use that your business incurs a high bounce rate
Does your business need an AMP version of the website built?
If you do not know what AMP simply means “accelerated mobile pages”.
Which web designer?
There are now so many web designers to choose from, in each city and town right across the UK.
That’s to say in most cities there are now hundreds if not sometimes thousands of web design agencies.
We therefore believe you should choose a web design company not just on price but also to get a detailed quote so that you understand what you will be getting your money.
For example, some businesses invest in a cheap website, that’s to say a brochure website that has say five pages, yet the website might be so basic that the business needs to have the website redesigned in a short amount of time.
For most businesses these days, the main way that they advertise the company is via their website. So we always think that it is a good idea not to try and save money on a cheap website, but instead get the best value for money that you can.
Therefore often it is better to meet with your web designers to discuss which website would work best for your business.
Also, a lot of companies do not want the inconvenience of dealing with one company to build their website and another to improve the company’s SEO.
This is why many businesses in the city of Cardiff are partnering with digital marketing agencies that can offer website design and also SEO.
SEO if implemented correctly can help your business to get more visitors to the website, we say the work is done correctly because you should only invest in high-quality SEO.
If the SEO is low quality, then this might mean that a penalty. This is why we always say it is only worth investing in high-quality SEO.
Also you should think about how long it will take the website designers to build the website, it’s all well and good having a cheap quote from a freelancer, but if your business then has to wait months for the website to be built then this might not be suitable for your business.
That agency might also employ copywriters and also SEO consultants, so sometimes some agencies can sometimes build the website faster.
Also, you may want a logo designed your business, and for the company to offer when the offer the services. Otherwise you might be dealing with quite a few different companies and it can sometimes be a time-consuming process having to reply to all the emails from all the various marketing agency.
It’s also we think worth investing in a high quality website to start with, some businesses opt for the cheapest quote because their business is just starting, however if you have to go to the inconvenience of having the website redesigned in the few months by another business, because the first website is really basic, then this you might deem as a false economy because you may have wished that you had opted for a better quality website to start off with.
Web design agency?
If your business opts for a web design agency, then that agency might employ copywriters, web developers with knowledge of PHP and building WordPress websites.
Agency might also employee SCO consultants and also employees that can help your business to advertise on social media, such as using Facebook to advertise your business.
Therefore, you might wish to think which services your business might need in the future, and rather employ a different marketing agency in the future you might wish to employ just one digital marketing agency which can offer your business many different services.
For example, a lot of businesses here in Cardiff have a website built, and then asked the marketing agency to promote the business using Facebook.
Often sometimes the business will not have the time to manage the businesses social media, such as Facebook and Twitter, so they may ask a digital marketing agency to manage the businesses social media
Your business might instead opt for a freelancer, a freelancer might build a brochure website or they may build an e-commerce website for your business.
However, it’s worth thinking about how long it might take a freelancer to build a website, for example, if you need a large e-commerce website built, then it could take possibly many months for a freelancer to build an e-commerce website.
Therefore you might want to opt for an agency, because an agency will employ many different staff, for example web development knowledge of PHP, somebody who can write the content marketing and also somebody who can improve your businesses SCO.
Therefore some agencies employ many staff, and sometimes the agency might be able to build the website faster than some freelancers might.
This is important if you are starting a business here in Cardiff, is mostly business owners the website built as quick as possible. For example when you purchase or rent an office premises, often you will want your company website to go live as soon as, and if you were to hire a freelancer instead and if you were to take a long time building the website, the new website might not be live ready for the launch of your business.
Therefore it’s worth thinking about asking your web designers how long will take to build the website.
For example, a web designer may only need a few days to build a simple brochure website built using WordPress. However, if your business requires a large e-commerce website to be built, and the website is going to sell many thousands of different products, there often a lot of work is needed to write the product descriptions for all of your products.
Therefore if you are planning on launching a commerce business then you might need an agency to help you to build the website.
Digital marketing agency?
A lot of businesses are also hiring digital marketing agencies, that’s because often the business will need a website built, example a WordPress brochure website.
Also, the will need web developers to improve the design of the website, for example they may hire the web design agency to do split testing.
The web developers may notice that once the improve the design of the homepage the bounce rate decreases, so often a lot of businesses in Cardiff are hiring web developers to continually improve the website as well.
Also, a lot of businesses are hiring digital marketing agencies simply because once the website is built they will need the support of the marketing agency to help improve the businesses SEO. Those that do not know organic SEO is an ongoing process, they will need the marketing agencies help to improve the businesses ranking signals.
For example, often a lot of businesses will hire a marketing agency to improve the businesses back links and to write content marketing for the business as well. This is often not a one-off process, often the work is needed every single month, so often the digital marketing agency is needed on an ongoing basis.
Therefore if as business owners you do not want to manage a few separate businesses, for example one web and a separate SEO agency then you might think about hiring digital marketing agency which can instead offer everything from logo design right through to offering organic SCO.
Do you want a minimalistic website?
Do you want to opt for a minimalistic website, as sometimes minimalistic websites can sometimes be to minimalistic? For example, if you were to talk to a digital marketing agency made states that if the website is to minimalistic then this might sometimes affect the businesses SCO, because there is not enough content marketing.
Therefore, we would highly recommend speaking to your marketing agency, this is to make sure that you balance getting the website design that you want but also to make sure that you can also improve your businesses SEO as well.
For example, some businesses opt for a one-page website, yet sometimes it can be difficult to optimise, that means improve the businesses SEO if the website only has one page.
For example let’s say that you run a solicitor’s practice here in Cardiff, and you opt for a one-page website, it might be difficult to optimise your business for all its different services, that’s in terms of all the different legal services that your business offers, if you have a one-page website
Stand out as being different?
Sometimes if you were to opt for a cheap website, the website might look generic, that’s the say it might look like thousands of other businesses.
However, a lot of business owners are recognising that they need their business to standout, that by having an impressive website.
For example let’s say that you are looking for a local electrician, you might have 10 businesses to choose from on the first page, therefore if a lot of these businesses look the same you may simply skip those businesses and go to a business which has a well-designed website.
This means that if you skip a lot of businesses these businesses might have a high bounce rate, therefore a high bounce rate could possibly negatively impact the businesses SCO.
Therefore, you should opt for a business website which has an impressive design
Therefore, the marketing agency should spend time with you in order to set a set of brand guidelines, for example, which font the business is going to use, how the company’s logo should look, and also to recommend which colour scheme the business should go for.
Then the business will have clarity on how to use that colour scheme throughout the business, for example if you talk opt for a bright colour yellow, you could use this on your shopfront, on your website and also on your business cards this will help you to differentiate yourself from all the other businesses in Cardiff.
Therefore, often what a business needs is a website designer but also for the agency to have a branding expert, which can recommend how the company logo should look, which font they should use and also the colour scheme to you as well.
Local web designer?
You might think that opting for the cheapest quote sounds a good idea, after all if you are just starting your business you are likely to have a lot of costs, such as cost to rent an office and also to pay staff.
Therefore, you might think that opting for the cheapest web design makes a good idea, however what a lot of businesses do find is that if the website is poorly designed that they need to have the website redesigned after a short amount of time.
Therefore, it me a false economy sometimes to opt for a cheap website, therefore sometimes it is better to pick a local web design agency here in Cardiff.
Then you can meet with your web designers to discuss how you would like your website to look, then after a short amount of time your web designer should be able to build what are called wireframes, wireframes will then be able to give you a rough idea of what the website could look like.
Also working with your web designer in person should mean that they are able to offer design ideas, so that you can discuss with your web designer which ideas that you think would work best.
The alternative to this is to pick a design company that is not based locally, and this may mean that you need to spend a lot of time e-mailing and calling to make sure that you get the design that you want.
Therefore, we think it is often far better to pick a local company, as with a local company you can simply work with the business by having regular meetings, in order to make sure that you get the website that you want for your business
Sketches on paper
Sometimes it can be really helpful to your web developers, if you sketch a rough drawing of how would like each main page to look.
For example, on the homepage you may want the text laid out in a certain way, you may want a section dedicated to a slider? You may also want the header and footer to be a certain colour?
You may also have a good idea of how you would like the mobile version of the website to look, so why not sketch on paper to show your web designer
your web designer should be able to build wireframes, this is so you can see a rough outline of what you will new business website could look like.
For example, if you were to visit your marketing agency and explain how you want your website to look, and then only visit the agency at the end of the web design process, you might not be happy with how the website is designed.
Because sometimes the marketing agency might think they have a good idea of how you would like the website to look, but in matter of fact they may not have grasped the idea that you wanted
Therefore sometimes some marketing agencies will build the website using wireframes, wireframes allow you to have a rough idea of what the website could look like.
For example, the designer should use HTML to set out where the text should be placed on the page.
This will give you a rough idea of how the website will look.
It also gives you the business owner the opportunity to make changes, that’s because once you’ve seen the wireframes you may decide you want the design of the homepage altered for example.
For example, you may not want a slider at the top of the homepage, too may want the homepage designed differently.
Therefore the wireframes allow you to have an idea of what your website could look like, whether you want to make changes to design before the company’s website is fully built.
Let’s say that you are about to launch a new business that is selling mountain bikes online, and let’s say you are going to sell thousands of different mountain bikes. That means there are a lot of product descriptions to be written.
To write all of them product descriptions and all of the meta titles meta descriptions as well this is going to take many many weeks worth of work.
This is why some businesses will ask the marketing agency to write the content marketing, this sometimes means writing the product descriptions for the business.
If the agency employs many copywriters then this can mean that they can design the website sometimes faster. For example it may take a freelancer many months to write the product description, but a marketing agency might employs many copywriters so that they can write the product descriptions in a shorter amount of time.
Therefore, you should decide whether you wish to employ a marketing agency which employs copywriters.
Has your company got a logo, then if your company has not got a logo then you may wish to hire a branding company that can design a logo and also create a set of brand guidelines.
Then your website developers will be able to add the logo to your website and also at the logo to the mobile version of your website as well.
has your company obtained branding advice, for example you may wish to have advice on which font to use, which logo to opt for, and also which colour scheme to use.
this is another important consideration, that is which font you should use, as you should want your font to match your website and to match say you business cards. If the font does not match then this might not be the consistent branding that your company wants.
For example most businesses here in Cardiff will want their branding to be consistent between the company website, there business cards and also if they use a colour on the company vehicles such as the businesses bounce for example.
For example, a business may use a shade of yellow, want that shade of yellow to be exactly the same on the company website as it is the company vans for example. Therefore if the shade of colour is slightly different then this is not consistent branding.
Therefore you may wish to have advice from a branding company so that they can tell the website developer which hex codes to use when building the website.
Will your business need help with its social media, for example some businesses will not have the time to be adding posts to say their Facebook account. Therefore you may wish to employee marketing agency which can do this for your business.
Many businesses within Cardiff use Facebook to advertise their business, therefore you may wish to hire a company which can design say a WordPress website for your business, and then also promote your business on Facebook.
Therefore, you may wish to partner with a marketing agency which can also update your businesses Facebook account for example.
We always recommend to our clients before they start thinking about how they would like their website to look, to start thinking about which CMS they wish to opt for.
For example, some businesses will know that they want to use WordPress, however some other businesses will not know which CMS to opt for. Therefore, you should pick an agency, which is able to explain which CMS options that they can offer and which one they think is best suited to your business.
Also, you may wish to ask the business whether the offer training, that’s because with most CMS they will need updating and also you may ask an employee within your business to add say blog post to the company’s WordPress website.
Therefore you may wish to ask the agency in Cardiff whether they offer training so that they can train your staff how to use WordPress for example.
That’s because it’s really important that your WordPress website is kept up-to-date, in terms of the plug-ins being kept up-to-date.
Within this article you may have heard the word “WordPress” mentioned quite a few times, and you might be wondering well, what does WordPress mean?
WordPress is a type of CMS which is used by many businesses within Cardiff, many of our customers have commented that the dashboard on WordPress is very easy-to-use.
For those that do not know what the dashboard is, the dashboard is used to add say blog post or to update WordPress plug-ins. Where some websites make it complicated for a business owner to do this, we’ve WordPress it is very easy to do.
Therefore if your business wants to add blog posts on a regular basis, it becomes easy to do when you have a WordPress website.
We also think WordPress is great for building brochure websites, so if you would like a brochure website built using WordPress, then we can help your business.
Why we believe cheap websites can be a false economy
when starting your business, you might have a limited budget you can spend on marketing, so you may opt for the cheapest web design quote the find.
However, a lot of businesses quickly find that the website that they have purchased can sometimes be very basic, and sometimes some SEO agencies can not work with those websites because they are too simple, for example some websites may not even allow a meta title or a meta description to be added.
Therefore, by having to have the whole website redesigned, well, this can sometimes be a waste of your time, so you may want to opt for a high-quality website.
We always say to our customers that often the main way that the business will advertise its services, or its products is via it’s website, so why try to save a few quid by purchasing a cheap website?
That’s especially if the website needs redesigning after a short amount of time.
Your business should hire an agency that has web developers that have a knowledge of CSS, HTML and PHP, this is so that they can design a unique website for your business.
If you have not got the time to write the text for your new CMS website, you should ask your agency whether they employee copywriters?
Copywriters can then write the text for your new website, including the product descriptions.
Often many thousands of words need to be written for a new website, so you should ask whether copywriters are employed by the business, so that they can write the text for your new website.
If your business requires PPC, you should ask the marketing agency whether they offer this so that they can build your website and then start a PPC campaign straightaway to start promoting your business here in Cardiff.
Some marketing agencies do not manage PPC, so you should ask your marketing agency whether they offer PPC and SEO?
It’s really important that you get the design of the homepage right, that’s because often the majority of your customers will come through the homepage of your website.
For example, if the homepage has a main menu which is difficult to use, so the customers cannot find the product that they want easily, then this may mean that your business incurs a high bounce rate, this is sometimes a problem with cheap websites, that is sometimes because the design of the menu is not thought through, so products are grouped into large product groups.
For example, let’s say that your business sells men’s shoes, the business may group all of the mens shoes together such as formal shoes, trainers and also casual shoes.
However, somebody may want to go in and purchase a pair of trainers, so they may know the type of shoes that they want to quickly purchase, yet if they cannot find the product that they want quickly, then this may mean that they leave the website and simply go to another business which may mean that your businesses bounce rate increases.
Therefore you should ask your web designers to design a website so that all your products are put into different categories, this is so that your customers can quickly go to the main menu and say that they want to buy a pair of trainers, in a certain size, and then be able to go to that page where the trainers have been sorted for them, so they can make the purchase quickly.
Often if a business has a website which has been poorly designed, then this may mean that the business incurs a high bounce rate.
For example, let’s say that your business sells UPVC doors and windows, but your web designer has not set up a dedicated page to showing which UPVC doors that your company can offer.
Therefore, when somebody lands on the homepage and they are looking for UPVC doors and they see that your website is not got a page for UPVC doors, they may leave the website, this means that the websites bounce rate may increase.
This is why it’s so important to work with your marketing agency, to make sure that every service or product that your business offers is advertised in the best possible way on your website.
This is why we rarely recommend a business opts for a one-page website, as often businesses offer more than one service or product, so to group all of the products or services onto one page often does not work, and can sometimes adversely affect the businesses SEO .
For example, some marketing agencies, will sometimes design a website so that all of the products or services are on one page, so it can sometimes be hard to improve the businesses SEO if the business has purchased a one-page website.
It’s really important that regardless of the design of your main pages, that you add enough content marketing
some agencies will offer what is called split testing, for example sometimes a business will not want their website just to be designed and then not altered.
Some businesses here in Cardiff will want their website constantly improved
and you may be wondering what we mean by this, well for example let’s say that you own a business which sells men’s clothing, and your business has a high bounce rate.
You may therefore hire a digital marketing agency, to improve your businesses bounce rate.
Yet sometimes this is not achieved just do SCO, it is sometimes done through altering the design.
For example a web developer may alter the HTML or the CSS to improve the design of your homepage, or another page on the website in order to reduce the businesses bounce rate.
Therefore a web developer may improve the design, and then use split testing to see if this reduces the businesses bounce rate.
Therefore a lot of businesses will need a marketing agency that can offer split testing
Quality web design
we build high quality websites, we think it’s important to invest in a high-quality website, because a lot of businesses will purchase instead cheap websites, and then find that they need to have the website redesigned because the design of the website is so basic.
For example, a business may later hire an SEO agency, and they may say that the website cannot be used because it is simply is such a basic business website, they may recommend that your website is redesigned.
we can build high quality WordPress websites here in Cardiff, therefore if you are looking for a web developer why not give us a ring?
mobile version of the website
It’s really important that the mobile version of your website is well designed.
Some businesses when they are having their website designed, just concentrate on making sure that the desktop version of the company website looks good.
However, it’s really important that the mobile version of your company website is well designed.
For example, the mobile version of your company’s website should be easy-to-use.
a lot of businesses therefore just concentrate on making sure that the desktop version of their website looks good, however if the mobile version is poorly designed then this could increase the businesses bounce rate.
You should therefore make sure that your web designers build a mobile version of the website which is well designed, for example the main menu should allow your customers to get the page they want quickly and easily.
For example let’s say that your business out running trainers for example if the customers are forced to sort through thousands of different running track then this may deter the customer from purchasing from your business.
However if you work with a web developer so that the customer has loads of different options to sort products, example by making running trainer, size or if the running trainer is in stock for example then this will help a customer to find the product they want.
Often low quality websites do not allow the customer to sort the products, which may mean that your business incurs a very high bounce rate.
Also the mobile version of your website should be fast, for example imagine someone sitting on a train looking to buy a pair of trainers, they are not going to wait if your businesses website is slow stop
therefore you may wish to talk to your website designers about getting an AMP version of the website built also
Some businesses will just opt for the cheapest web design quote, sometimes this is offered by freelancers, but what you have to ask is how long will it take the web designers to build a website?
if it’s gonna take a freelancer many months to build the website, where an agency can build the website in the number of days then saving some money might be a false economy. We say that because when a business is getting up and running often they need their website completed as soon as possible.
However, for a freelancer building’s website it might take many months to do.
Therefore, you may wish to hire an agency which has many staff, for example copywriters PHP web developers, HTML web developers, CSS web developer and also you might wish for the company is also have SCO consultants so that they can begin improving your businesses SCO straightaway.
Therefore always is businesses to think about how long it will take agency of the freelancer to build the website for stop if the website is quite complicated, for example a large e-commerce website, where the website will require a lot of coding, for example HTML coding and CSS coding then it may mean that it takes a freelancer many months to.
May therefore wish to hire instead a digital marketing agency here in Cardiff might be able to build the website much shorter period of time
How our agency can help
we run an agency here in Cardiff, we can build WordPress websites, Joomla! website offer organic SCO and also offer content marketing as well, if your business once a competitive quote for web design and SCO why not give our business a call today.
You work businesses which are based in Cardiff, you can also the businesses that are based anywhere cost the UK. If you need a new website, or if you need your website designed then why not give us a ring today