There are now so many web designers here within the city of Cardiff South Wales- so as a business owner, well your spoilt for choice!
However, when you ask the various design agencies for a quote, that’s to build a new CMS website, you may find the quotes vary, that’s to say not just on price neither, but also the different features that are offered.
That’s the say one agency may include within the price to build a mobile version of the website, where another agency might not!
One company may offer the domain name free for one year, one may not. Another business may offer free website hosting for one year, and the other business does not!
So, you might say it’s rather like comparing apples with pears!
This is why when you ask a web design agency for a quote sometimes it’s not necessarily best to opt for the cheapest quote, but instead to opt for the quote that includes everything that your business will need.
Obviously, every business is different, that’s to say where one business may need an AMP version of the website built, that’s “Accelerated Mobile Pages” a lot of businesses will not want this built.
This means that different businesses will require different features. Therefore, it’s important to evaluate which features that your company website will need, then to make sure with the Cardiff web designer that this is included.
Often many businesses achieve this by evaluating their competitors’ websites, and working out which features they have, for example, perhaps a lot of your competitors have opted for WordPress websites?
So perhaps your business would like to do the same?
Therefore, it’s about working out which features your company website will need, and to make sure that your digital marketing agency, includes this in the quote that they offer your business.
Which Content Management System will your business opt for?
Which content management system will your business require?
This is not something that you should rush into thinking about neither, that’s because you will need a content management system that’s easy-to-use and that your business can rely upon.
For example, what’s the point in investing in an expensive website, built by an expensive web design agency that’s built their own CMS, but then your business finds the Dashboard very difficult to use?
So adding a company blog post becomes somewhat of a pain, that’s because even the basic editing of the blog post which some CMS can be difficult. For example, a CMS that’s been built by some agencies may look different in the Dashboard, which is what web designers call the backend of the website, to what it looks like when the work has been published, this is often referred by website designers as the front end.
So this means that we here at our web design company in Cardiff, recommends that instead you opt for a proven CMS, like Joomla or we always recommend WordPress.
For those that do not know what content management system (CMS) means, it’s simply what your business website is built using. A popular example would be a “WordPress website”, as this is a popular type of content management system that’s used by businesses from Cardiff Bay through to Roath Park.
WordPress is extremely popular simply because it comes with a “Dashboard”, many businesses find the Dashboard very easy to use.
For example, you can add free plugins very easily, plus you can also add blog posts, and also change the wording of each page very easily.
The benefits of this is if you were to make a simple change to your website, such as changing the company address, often the business itself would have to contact the web designer to make the change and then be billed for this change- that’s if you were to opt for a website that was not a CMS, and therefore required someone with coding knowledge to edit the website.
Therefore, by opting for a WordPress website, you will instead be investing in a quality content management system (CMS).
However, WordPress is not the only CMS, there are other quality options as well such as Joomla.
It is therefore really important that you pick a web designer that doesn’t rail-road you into using one option, but can recommend many different options, and also which option might work best for your company.
This is really important, because often the business will want to add company news stories or blog posts to their website, perhaps as regularly as once a week?
The business of course does not want an employee spending hours adding a blog post to the company website- so they may be advantages to choosing WordPress, as blog posts can be added literally in a matter of minutes.
Therefore, let’s say that you run a solicitor’s practice, and you wanted to add a news feed once a week about your solicitors practice, this could be added to your solicitor’s website within a couple of minutes if you were opt for a CMS that’s easy to use.
This means that the person adding blog post could add the title, alt text, meta titles and meta descriptions as well as content marketing in a matter of minutes, just simply by copying and pasting.
Some other content management systems are just more difficult to use, for example content management systems, built by an agency, and are bespoke to that agency can sometimes have glitches.
Of course, there are agencies that can build brilliant content management systems, however some agencies do not.
Also, that agency may cease business, which means that the company that hired that agency to build the website may now be left with a content management system that is now not receiving updates. This could mean that the CMS website then develops glitches.
For example, adding a blog post does not become easy, because it may be impossible to add meta titles and meta descriptions, and to format the post, in terms of making spacing between paragraphs equal, that’s because the content management system may have incurred glitches.
This is why we recommend going with a well-known CMS, such as WordPress, as WordPress receives regular updates.
You will then need to either update WordPress, and its plugins yourself, sometimes some agencies charge an additional fee per month, to keep WordPress updated and all the plugins on a regular basis.
Will you require a marketing agency that can write content marketing for your business?
Let’s imagine that you are just setting up your new business here in Cardiff, some businesses will want their web designers to take care of the whole process.
This means asking the web designers to write the content marketing, to set up social media accounts and to also make decisions on how the website should look without bothering the business owner too much.
And this is common, because many businesses will have a lot to think about when you are setting up a new business, such as finding a suitable business premises and hiring staff, as well as getting products ready to sell.
This is why when many business owners contact us, they ask us to make as many decisions as possible without having to ask the business owners.
Often businesses will ask us to write the content marketing for the website, because sometimes thousands of words often need to be written, the business owner simply do not have time.
They may also recognise that if we have a strong grasp about what products or services the business offers, then we can write content marketing for the business.
Therefore, we are a digital marketing company that can offer SEO, and also build content management systems as well as writing the content marketing for the website as well.
How many pages will your business require?
Often many business owners will have their attention grabbed by a web design offer that seems really cheap, but often that’s because the web designers are only designing a few pages for the website.
However, what is often needed is a WordPress website or another CMS, which has many different pages to accurately describe all of the services and products that the business offers.
We believe that opting a cheap website is often a false economy.
What is often needed is a much more intricate website, one which has multiple pages that describe what your business in Cardiff has to offer.
It’s really important that right from the outset you web designers add NAP information to you website straightaway.
NAP information simply stands for name of the business, businesses address and also businesses phone number.
This should be added to the website straightaway so that the search engines know where your business is based.
Also, a lot of digital marketing agencies here in Cardiff will state that is a good idea to get the NAP information added to your website straightaway to help improve the businesses search engine optimisation (SEO).
Social Media Accounts set up and integration?
Does your company have a Facebook or a Twitter account?
Sometimes businesses that are just starting up will not have a Facebook or a Twitter account and they will ask a digital marketing agency the set up their social media accounts, and to also integrate these into their content management system.
This can help a business because often they will want a social media account added to their website, so the company’s customers can check the company’s reviews on Facebook for example.
Have you thought about your company branding?
Often what is needed before a website is built is to have brand guidelines made.
Brand guidelines simply mean what colours, fonts and style of website you want.
Then colours and the company logo and the font type can be used across all company marketing assets such as business cards, and also the colours that company vehicles uses.
Your web designer should be able to offer you a range of different hex codes, they can gain a good understanding of where to use different colours on your website.
For example, you may want your web developers to use one hex code on the header and on the footer and different hex codes on the rest of the website.
Therefore, using hex codes allows you web designers to have an exact colour scheme and set of colour codes that they can apply throughout your website.
Search engine optimisation
Does your business need search engine optimisation?
Sometimes some businesses here in Cardiff, may find it a hassle to go and find a separate search engine optimisation agency.
They may therefore wish to pick a digital marketing agency that can build your website, but also offer search engine optimisation as well.
Accelerated Mobile Pages (AMP)
You may wish to talk to your web designer about having an AMP website designed?
It’s crucial that you speak to your web designer in order to discuss how you would like the home page of your website to look.
It’s crucial that the homepage is well designed, otherwise your business could incur a very high bounce rate.
It’s therefore important that the homepage is well designed, for example you want to instantly communicate the products or the services that you sell, and to make sure that the homepage can direct your customers to the relevant page quickly.
For example, if the web developer has designed a main menu that is difficult to use, for example getting to the correct page on the website is hard to find, then this can be a reason why businesses incur a very high bounce rate.
Therefore, you should work with you web developers within Cardiff, to design a homepage that will allow you to reduce your company’s bounce rate. Often the web developers will need to use split testing, that’s in order to incrementally improve the design of the homepage.
Which font is your business going to opt for, this is another important consideration, often businesses do not want a website to look generic, instead they want to stand out as being different.
Your web design agency should be able to offer you a range of different fonts to use.
Then once your company has picked a font that it wishes to use, you may wish to use this across all company branding.
For example, your design agency may well be able to offer your business, business card design, logo design and also to redesign your flyers for your business for example.
Your design agency can then can apply this font across all of your businesses marketing.
It’s also important to think about colour schemes, for example, when you web developer is building your homepage and all the pages on the website, how do you want the colour scheme to look?
For example, do you want the header and footer to look a certain colour?
Which hex codes will you use?
Then you will have a colour scheme that you can use across your website and you may also wish to use the colour scheme for your company premises and any company vehicles for example.
Does your business have a very high bounce rate?
Often businesses will partner with digital marketing agencies, in order to lower the businesses bounce rate.
If the homepage has a very high bounce rate, this could then mean that your website is missing out on sales.
You may therefore wish to partner with a digital marketing agency which can help to lower your businesses bounce rate.
For example, you may have a WordPress website built, yet once the website is launched, you may notice that through analytics that your website has a very high bounce rate?
Then your web developers may be required to make HTML and also CSS changes to your website so that they change the design of your homepage, for example improving how the main menu works.
Once they’ve made this change your web developers may then use analytics to see if your businesses bounce rate drops.
By improving we mean the bounce rate reducing, for example, redesigning the main menu may allow your businesses bounce rate to reduce.
You should ask your web developers if they can integrate analytics into your website, so within the first month of your website going live, you can start to see how many visitors are visiting your company’s website.
Different content management systems, such as WordPress and also Joomla will have different Dashboards.
You may wish to visit a web design studio, for the web developers to show you how the dashboards work.
You may then wish to pick a CMS that you find easy to use.
For example, some businesses here in Cardiff may be adding a blog post every few days, so you may want a CMS, such as WordPress.
For those business owners do not have any coding knowledge, it’s important that you pick a CMS that is easy to use.
For example, you may wish to add meta titles and meta descriptions, and alt text to each page on your website.
If you choose the right content management system (CMS) then this is easy to do.
Can you add blog posts easily?
Often the business will need to add blog posts in order to help improve the businesses search engine optimisation (SEO), therefore you should pick a content management system (CMS) where you can add a blog posts easily.
If your business is based here in Cardiff, you may want to pick a Cardiff web design agency?
You may find a load of businesses appear that are not based in Cardiff, but are based further afield within the country.
Some companies may offer a very low-cost design to build your website, however you may wish to pick a local business because often it is easier to have face-to-face meetings and discuss how you would like your website built.
We think that a cheap website is an absolute false economy
We say that because often a cheap website will not reflect what the business can offer, and has just been built quickly.
Often many businesses therefore have to redesign the website in the relatively short amount of time, sometimes in order to get a website that accurately describes the services or products that the business can offer.
We think this is worth bearing in mind rather than going for a cheap web design cost.
Freelancer or agency?
Often freelancers will cost less than an agency, but this is another consideration that the business should make, that is do you want to opt for an agency or a freelancer?
Also do you want to opt for an agency that offers everything under one roof?
By that we mean choosing an agency that can offer, local SEO, web design, content marketing search engine optimisation, website design and also to help your business with its social media?
Sometimes it’s much easier to manage one business, than to have multiple businesses working for your business.