Every businesses requirements will be slightly different, that’s to say if you run a e-commerce business then a reliable, secure and easy payment system will be required.
Yet, if you simply run a business that just requires say 5-pages, well it’s important that your new website is responsive, so this means the website works on mobile phones.
So, each business will have a different set of requirements for what is important when designing a website for that business.
However, with that said, we thought we would be super helpful and ask our web developers and our website designers which features they think are some of the most important things that your website should have.
Yet, if your in a bit of rush, we have bullet pointed some of things that your business may deem as important to have when your having your website built:
· CMS -Content Management System- so that you can easily add new blog posts
· Reliable and fast hosting
· There must be a mobile version of the website
· Should opt for a CMS that can be updated
So as a web design agency in Cardiff, we know that a lot of the terms that we have already mentioned will be confusing to some business owners, this is why we have asked our web developers to explain what each recommendation means.
#1 Reliable hosting
So sure, the web design business may offer free hosting, or very cheap hosting, but the real question is this is the hosting reliable?
Let’s say you sell organic honey online, and you hire a web design agency to build a simple website, with an e-commerce store, and at the start the website works really well, yet then you start to get e-mails which say something like this:
“We were placing an order with your business, as soon as we went to pay, the website went offline, then it took ages for your website to be back online, we were wondering whether our order went through or not?”
This is a sure-fire way of annoying your customers, and that’s even before the product has arrived at their door step, so what’s the solution?
Well the solution is to invest in quality hosting, this means hosting that is fast, but also reliable.
There will be many web designers in Cardiff that offer free hosting, that’s to say they may offer fixed priced packages on their website, and included in that price may well be the domain name for one year and hosting for one year.
But hosting is kind of like buying a car, you can have a cheap car, that may well be unreliable and slow.
On the other hand you can opt for hosting that is like a sports car, fast and reliable, so that’s the one your business will need.
There are free testing tools to see how fast your website is, Google offers free testing tool, you can find this in your Google Search Console account.
So, when opting for website hosting, you want to find a reliable company plus a company that offers fast hosting.
A lot of digital marketing agencies say that a well-designed website, with fast hosting can help to lower the company’s bounce rate.
#2 Does your business require a CMS (Content Management System?)
Okay, so most websites that are built today are a CMS, for those that do not know what CMS means, well it simply means that the website is a content management system.
And this often means that website will have a login area, sometimes referred to as the Admin area, or sometimes as the Dashboard.
Here at CF24 we are big fans of WordPress, so if you do opt for a WordPress website, then this would come with a Dashboard, this means that you can log into the Dashboard, and you can add blog posts and also you can make changes to some areas of the website, for example with most WordPress websites it’s a piece of cake to update the text that’s in the footer of the website.
Here’s why we recommend opting for a WordPress website:
· Dashboard is easy to use
· You can add plugins
· Many WordPress web designers
#3 Is the website responsive?
Okay, so this is really important point, if your investing in a new website for your business, you should make sure its responsive. Sometimes some web design agencies refer to this as having a mobile friendly version of the website.
Sometimes a business will get a quote for having their website built, but sometimes this may not include making the website responsive.
So this is definitely something worth considering, as sometimes the cost to make the website responsive might sometimes be quite expensive, so it’s worth checking with your website designers does the quote include making the website responsive?
It’s absolutely essential that you have a mobile version of your website built, the reason for this is most digital marketing agencies now state that over half the visitors some businesses receive is via a smartphone or a tablet.
Also, you should partner with a web design company that can design a mobile version of the website that’s easy to use.
We think that the mobile version of a website must have the following qualities:
· A main menu that’s easy to use
· Must load quickly
· Your business may want an AMP version of the website built
· Must be easy for your visitors to sort items, for example whether they are in stock, size or simply if they are clothing by size
· Your web developer and SEO agency should then work to reduce the businesses bounce rate
Will the web design agency update your website? That’s to say some website design companies will rollout free updates, that’s to make sure that the CMS works correctly.
However, if the website does not get updates, well the website may develop glitches, which can sometimes cause big problems, such as the contact us form may not work, which may mean that the business may not get any new enquires, so do check whether updates are included.
Also with some content management systems built by some Cardiff web designers, the CMS may receive no updates at all.
That’s to say the web design agency may have built the CMS to be totally bespoke to that agency.
Now don’t get us wrong, some agencies can build their own CMS and they can be absolutely brillant, that’s to say easy to use, and sometimes perfect for the businesses customers.
However, some can be the total opposite, that’s to say a CMS may well be used which locks certain features, such as adding meta titles, or editing the wording of a page, and reserving the editing of that page just for the web designers, which obviously means that sometimes they will want payment before they even change say the company’s address.
Then some CMS do not receive rollouts, so the website may start to develop glitches, for example doing something as easy as adding a new blog post, well that becomes difficult, that’s because the dashboard of the website may not work correctly.
So which CMS should my business choose?
Well, here’s our best advice, do not rush into opting for one company just because they offer a low price.
Instead shop around here in Cardiff, and visit a few web design studios, meet the business owners and gain advice from them as to which CMS they would recommend for your business.
As choosing the right CMS for your business is a big decision, you will want a CMS that suits your business, plus is easy to use.
If your business in Cardiff requires any of the following services, then why not call Walsh Digital Marketing today?
· Web Design
· WordPress websites
· Joomla websites
· Organic SEO
· Local SEO