If you’ve ever invested in SEO, then your bound to have heard the term “backlinks”. Yet, with that said some businesses owners still haven’t the foggiest as to what this means.
We mean to say sure the seo agency may well be stating they need X amount of time to build backlinks, but what does this mean?
Well, do not worry, as by the end of this article you will know what backlinks are and how they can be used to help improve your businesses seo.
What exactly are backlinks?
Let’s say you fancy a holiday to somewhere like Italy. Now you’ve booked your holiday, yet an advertisement at the top of the page has caught your eye, its for car hire in Italy.
So, you click the link, and then like magic you’re on a car hire website, this means you have followed a link.
But here’s the thing, backlinks don’t just make it easy for people to jump onto another company’s website.
For seo consultants they are a way of telling Google which businesses link to your business, and therefore allowing Google’s algorithm to calculate how important your business is.
However, a word to the wise, not all backlinks are worth the same, that’s to say some can help your seo, well some can severely damage your business. That’s to say if the link building efforts are low quality then your business could receive a link penalty (Google Penguin).
So back to what backlinks are, backlinks are basically what Googlebot uses to find its way around the web.
Kind of think of backlinks a bit like a train line, in that Google can follow a link, like a train follows the track, and it leads it do a different place.
Now the links your business will need are from high-quality websites, that are relevant to your business.
By high-quality we mean a business that you know is a good source of information. So for example, if you own a car dealership, if you win a customer satisfaction survey conducted by a motoring magazine that is very popular, and a good source of motoring news, well you guessed it, its these sorts of backlinks that will help your website.
We can’t stress enough that the quality of your businesses backlinks is of great importance.
This means that quality is more important than quantity. And this is an important point, as often a business will use a backlink checker and spot that their direct rivals have thousands of backlinks, so they think they must accumulate the same.
However, if the backlinks that are built for your business are of a low quality, then this could result in a link penalty being applied to your website.
This could mean that your website sees its rankings drop.
So, what exactly is the Google Penguin update?
Built into Google’s algorithm was an update that punishes websites that have low quality backlinks.
This update to Google’s algorithm is called the Google Penguin update.
So, how should a business be earning backlinks?
By far the best way that we think a business can obtain backlinks is organically.
Now we appreciate that the term “organically” can sound a bit confusing, so let us explain a bit a more.
By organically we mean websites and businesses should want to link to your website without them evening asking you.
How do you achieve this?
Well, the simple answer is to make your website such a good place for information, that many businesses will want to link to you.
Let’s say for example you run a dental practice, and you specialise in a form of cosmetic dentistry and you wish to rank high for the term “cosmetic dentists”.
Now we think the best way for your business to obtain backlinks is to publish high-quality articles that offer advice.
If this advice is really good, then other websites may wish to link to your work. However, with the massive amount of competition that is out there, your work must be able to standout.
This is often where a digital marketing agency can help. If you are able to offer really good quality information, then its more likely that other websites will want to link to your website.
How we can help
There are now countless seo agencies here within Britain, yet we can offer you quality seo at an affordable price. So, why not give us a ring today?