Most businesses will require a website, yet with that said once you contact a web designer, your business might not know how you would like your website to look?
For example, should you have a minimalist website?
Should you opt for a website which stands out by using a bold colour scheme such as bright orange for example?
Yet all businesses will want a well-designed website, so this simply got our cogs thinking, what makes good design?
It’s exactly the same when it comes to a new car being launched, within a few seconds of us looking at that car we know whether we like the design or not.
Yet with that said, we would never seen that model car before, so what makes us like the design of the car or dislike the design of the car?
Often it is how the design makes us feel, often we want to look at a design and see that is something new, something that raises the benchmark that has already been set.
And this is exactly the same when it comes to web design, most businesses do not want a generic CMS website.
That’s the say, when you are looking for a business sometimes many websites can look the same.
So often many businesses these days want a web designer to build a high-quality website but for the website to be original.
That’s to say the business often wants a website which is high-quality and which tells their customers instantly what the business can offer.
Where cheap website is often look generic, a high quality website built by us will stand out as being high quality original.
Our designers will sit down with your business to understand the following
· which colours you wish to use
· whether you want a logo designed
· which CMS you wish to use
· how you would like the mobile version of the website to look
· we can set brand guidelines
· which font you wish to use?
Once we understand your business, we can start to offer you design ideas.
For example, wireframes, that’s using HTML and CSS to design a rough outline what your website could look like.
We can design a homepage, and build the about us page, and we can begin to build the main service pages of your website.
We can work with your business to create a set of brand guidelines, that’s in order to create a company logo and to understand which font that you wish to use.
We can also work with your business to understand which colours you wish to use, so that we can use this colour scheme throughout your website.
This is so that the header and footer of your website will have a consistent colour, and that the same colour font is used throughout your website as well.
We can work with your business to offer you many different fonts, then these fonts can be used across your business for example on your website, on your business cards and also on your invoices example.
What our web designers think
We therefore sat down with our web designers, and we noted on a whiteboard what we think contributes to a business having a well-designed website.
Therefore in this article we will explain how work with businesses to create high quality websites.
Therefore we do not create website which look generic we instead spend the time to understand your business and to build high quality websites.
So the following factors our web designers believe are important when designing a quality website.
We think that consistency really important, what we mean by this is that some businesses will have a colour scheme on their website and then the colours that they use for the rest of the businesses advertising may be different.
For example, the colour scheme used on their website may be different from the company’s vehicles for example.
However, the businesses that we work with often want to come up with brand guidelines for us to do the businesses branding.
Therefore, we can offer the business a full range of digital marketing services.
For example, we can design a company logo, build a CMS website, offer company branding and also help to improve the businesses SEO.
Therefore, often many businesses in Cardiff, do not need to use another marketing business as we can offer everything.
What we think is really important is that the website looks brilliant but also that every element functions correctly.
For example, some businesses opt for a cheap website and often the website can quickly develop glitches.
For example, the main menu may not work on a smartphone. Therefore cheap websites can sometimes have problems with their design.
We believe however that it’s important to have a well-designed site, but for the web design agency to make sure testing that every part of the website works correctly.
Therefore we test the following
· Main menu’s
· We proof read every page
· We add meta titles and meta descriptions
· We make sure that every internal back works
· We make sure that the logo is added correctly
· We make sure that the anchor text is correct
It’s really important that the web design agency understands the client’s business.
For example, sometimes some web designers will create a website that looks generic, but also the text found generic as well.
For example, the business in question might be a plumbing business, and they may just be one line of text a few lines of text the page. This does not say much about the business and in my not answer the customers questions.
This is likely to lead to a very high bounce rate what the business should instead investing is a web design agency which will take the time to understand your business.
For example, they should be and about us page or company history page which explains a bit about the business.
Also if your business is selling products, you should convey to the customer that you have a really good knowledge of the products. For example you can answer questions that you are commonly asked about that product in the product description.
If more in-depth product descriptions are added to the website then this is likely to help enhance the website.
If a customer cannot find the man say easily on your website, they are likely to leave the website and purchase elsewhere which will also increase the businesses bounce rate.
Your web designer should sit down with your business and work out which colours you wish to use on your website.
For example your web designer should ask which colours you want to use in the
· Header and footer
· Logo area
· Colours for the main menu
· Which colour font you wish to use
· Which colours the main pages should be
Therefore, your web designer should come up with a number of hex codes which will allow you to use a consistent colour scheme throughout your website.
Will your business be writing the content marketing?
Many businesses here in Cardiff will ask the web design agency to write the content marketing.
If you do not know what content marketing is, this simply the text that is added to each page of your website.
For most businesses thousands of words need to be written for each website, a lot of businesses in Cardiff simply will not have time to write all of this text for the new website. So you may wish to make sure that your web designer has copywriters in the business which can write the text for your website.
For example let’s say you are setting up a new business here in Cardiff, let’s say you are setting up a new car dealership, you may not have the time to write all of the text page on the website.
Therefore a lot of businesses hire a marketing agency which employed copywriters which can write the text for the website and this can be passed rate the web designer so that they can add this to the website is therefore often speeds up the entire web design process for a lot of companies.
Our business can write the content marketing for your business, this can therefore speed up the web design process.
Our web designers will add this to the website.
That’s because your business may want the website to be edited, for example you may be happy with the design of the homepage now your business may want the homepage to be redesigned in saying use time
Therefore, you the business should employ web developers which have a good knowledge of PHP and HTML so that they can listen to what changes the business wants to make and then redesign the homepage for your business.
Also the business may want to say the main menu to be redesigned, therefore the business will need to have a web developer which has knowledge of PHP and HTML to be able to change the design of the main menu for your website.
Makes things simple
Your website should make it is easy as possible for your customers to find the product and to purchase the product.
For example, if your business sells many thousands of products, let’s say for example that your business sells thousands of shoes.
You should therefore pick a web design company that will be able to design a way where your customers can sort thousands of different shoes.
For example, a customer may want to sort the shoes by colour and also by type for example formal shoes, trainers, casual shoes.
If your customers cannot sort thousands of products easily and this is likely that your business will incur a high bounce rate.
Therefore, it’s not just about designing a company website that looks good, it’s about making sure that your website is built so that it makes it easy for your customers to find products that they want and to sort the items.
You may therefore wish to work with your web developer to carry out what is called split testing, so that you can improve the website by for example adding a function where the customer can sort the items differently.
If this allows your business to sell more products then you may wish to make this a permanent change?
It’s really important that you web developers design a homepage that looks great and also correctly.
Often many businesses will invest in a cheap website, however the business may incur a very high bounce rate.
It’s therefore important that you work with your web developers to design a well-designed homepage for your business.
For example your homepage should have the following qualities
· Main menu easy-to-use
· instantly communicate the products or services that your business sells
· works on smartphones
Often when a business invests in a inexpensive website, sometimes the website will have a high bounce rate.
The website will have a high bounce rate often because the website is so basic. Example, imagine if you are purchasing a product but the product descriptions really basic and they did not answer the questions that you had, this would obviously mean that you would leave that website and go to another business.
This is why often inexpensive websites are often quickly produced by web designers, and they are also often very basic which means that the business often has a very high bounce rate.
Therefore we often think that inexpensive websites are often a false economy. Instead what is often needed is a design company that will spend the time to understand your business and to build a website which helps your customers when purchasing a product or looking for a service that they need
You should work with your digital marketing agency to reduce your businesses bounce rate.
Often a lot of businesses here in Cardiff think that by hiring a design company they can have the website built and that it is a one-off process.
However, a lot of businesses also recognise that they need ongoing work from their design company.
This is often because the website will need regular improvements to the website. This could be something as simple as the homepage slider being changed so that it is advertises a sale that the company might be having.
Or it could be something that involves a lot more work for example redesigning the main menu to reduce the company’s bounce rate.
Therefore often businesses in Cardiff will partner with a marketing agency to make improvements to the website on a regular basis
understand the business
It’s really important that the design company understands your business. Often a lot of marketing agencies offer to write the content marketing for your business, yet if the content marketing is simple, for example there is only a few lines of text per page and often this will mean that the business will have a very high bounce rate.
Often what is needed is the business owners to meet with the web designers and web developers in order to gain an understanding of the business and also the products or services that you wish to sell.
Sometimes when a business invests in an inexpensive website, the website will just be very basic and will not say much information for example company’s history.
mobile version of website
It’s really important that you have a mobile version of the website built. Sometimes some businesses here in Cardiff will have a website built and they will not have redesigned for a very long time stop
However if the business has not got a mobile version of website, then it could possibly be losing out on customers.
It’s really important that the mobile version of the website is well designed.
It’s really important that the main menu is easy-to-use, and that the mobile version of the website is easy-to-use
Also when shopping around for quotes, that’s for various web designers, it’s worth asking whether the quote includes the mobile version of the website.
For example some businesses will only quote for building the desktop version of the website not the mobile version
This is really important because when you want to change the website, for example in a years time the business should have web developers can quickly make that change for your business
It’s also really important that the mobile version of your website does not have a high bounce rate, if it does have a high bounce rate then you should work with your web developers that’s to improve the website.
For example the web developers may need to alter the HTML CSS to improve the main menu, if the main menu is improved then this may reduce the businesses bounce rate.
Therefore often businesses within Cardiff will need to work with the marketing agency in order to make improvements to the website to reduce the businesses bounce rate.
Therefore it’s really important that the marketing agency has web developers with knowledge of HTML, CSS and PHP so that they can make improvements to the website design
Your business should think for a long time about which domain name that it wishes to use, for example if the domain name is too long then it might not be memorable.
For example let’s say that you live in the city of Cardiff, and you’re looking for a local builder, you see a local builder which is building a house near you. You try to memorise the website address for that builder, yet the website address is so long, by the time you get home, you have forget what the website address is.
It’s therefore important to work with your marketing agency to pick a domain name which is easy to remember.
For example a lot of businesses advertise their company website address on their vans and company cars, you should therefore pick a domain name which can be quickly memorised.
Your web developers and web designers in Cardiff will be able to tell you if a domain name is available.
Your web designer should then be able to register the domain name for your business, and this domain name often needs to be renewed every single year. Therefore often the business will pay the web designers to renew the domain name registration every single year for the business.
Social media icons
Has your business got social media accounts, for example has your business got Twitter, LinkedIn, Facebook and Insta gram accounts?
Your marketing company should be able to add your businesses social media icons to your website
It’s important that your website designers add customer reviews to your website, for example a lot of businesses add positive reviews from customers onto their website.
This can sometimes help to reduce the businesses bounce rate
It’s important that the main menu is well designed, the main menu should be easy-to-use.
Your website designer should design the main menu so that your customers can quickly go to the page to find the product or service that they want
It’s really important that your business has a logo that is high quality.
So many businesses in Cardiff have a logo that looks like logos that other businesses also have. It’s important to have a unique logo, something which distinguishes your business from all the other businesses in Cardiff
It’s important that your WordPress, or you’re CMS website is kept updated.
It’s important for example that the plug-ins are kept up-to-date, or that your CMS is updated.
Some marketing agencies will be able to offer a monthly quote in order to keep your website updated.
It’s important to keep your website updated, for example soon as an update to a plug-in occurs you should update the plug-ins on your website.
Able to sort products
You should help your customers to sort your businesses products, for example if your business sells many thousands of products on your e-commerce website, then you should help your customers to sort these thousands of different products.
For example, let’s say that your business sells shirts online, you should allow your customers the salt the shirts by size, colour and also whether they are a casual shirt or a formal shirt.
You should therefore work with your businesses web developers to enable your customers to sort your products.
We highly recommend our clients to opt for a WordPress website, we simply think that WordPress is brilliant.
For example WordPress offers the following advantages
· A dashboard which is easy-to-use
· WordPress is very popular
· Many businesses in Cardiff use WordPress
· Free plug-ins
· You can build an e-commerce website
Doesn’t look generic
It’s really important not to opt for a generic looking website
For example let’s say that you are shopping around for a plumber, as you want your boiler replaced.
As you shop around for a plumber in the city of Cardiff you find out all the website look rather similar stop
this can sometimes mean that the website will have a high bounce rate, that’s because the website may look similar to hundreds of other businesses.
Often what is needed is a website which is that company and which explained fully what that business can offer.
For example so generic looking websites may just offer one line of text to describe each service, however what is often needed is a website which explains a bit more about the company how the company started and also about the employees of the business.
A more detailed website that is built for the business is more likely to serve the business better than a generic website
it’s fair to say that a more detailed website will be more expensive, however many businesses in the city of Cardiff have opted for cheap website, yet later found the need to be redesigned because they are too basic.
For example if the website is only a few hundred pounds, this often means that the website designer can spend less than a day or two on the website, which means that a very basic website is often built
This often means that the business has to then go through the inconvenience of finding another marketing agent in building better website, and therefore is a false economy because the business needs to have the website redesigned.
Why we think cheap web design is a waste of time
We therefore believe that cheap CMS websites are a waste of time. Often what is needed is a web designer that will invite you to their agency so that they can understand your business and so that they can offer you many different ideas for how you may want your website designed
this should also be able to explain to you all of the different CMS options that you may wish to opt for, for example you may wish to opt for a WordPress or you may wish to opt for a Joomla! website.
This should also take the time to understand how you would like the website designed in terms of
· Hex codes
· How you want the header and footer to look
· How you want the homepage to look
· How you want the about us page to look
· How you want the e-commerce website to look
· Where the social media icons should be placed
· Where the logo should be placed
· If your business requires a slider
· If the marketing agency should write content marketing
· Which domain name to opt for
· Whether you want a WordPress website
· Whether you want a Joomla! Website
· Where the businesses NAP information should be added
· Whether your business requires an AMP website
· Does your business need a mobile version of the website built
· How want the main menu to look
· How many pages does your business require
· Do you need a logo designed
· Does your business need organic seo
· Does your business need local SEO
often what is required is a meet the team page, or about us page, therefore your web developers and designers should work with your business to understand how you would like the about us page to look.
For example often head shots are needed of each member of staff, plus also what role the staff carry out and also a brief description about staff do with the company.
Your web designer should be able to design this page for your business.
We highly recommend writing unique product descriptions, this means not copying and pasting product descriptions from the manufacturers website, as if they are copy and pasted this could negatively impact the businesses SEO.
Instead product descriptions should be unique
Does your business need help with its SEO? Most marketing agencies can offer website design and also organic SEO as well.
Our business can help to improve your businesses organic SEO.
You might have a really good website, that’s to say you may have hired a web design agency here in Cardiff to build your website and you are really happy with the design.
However, a lot of businesses soon realise after they have had the new website built, is that the website is not getting any customers and their business is not making any sales through its website.
This is when the business needs to invest in digital marketing, therefore often businesses need a marketing agency that can build a website but also offer services such as Gaelic SCO stop
Our business can offer organic SCO, this means that we can improve your businesses on-site and off-site SCO so that your business gains more customers
Does your business need a slider? Often a lot of businesses here in Cardiff to have a slider installed on the home page and sometimes also the main pages as well.
Often a web developer is needed to add the slider to the website, then the slider can instantly communicate what that pages about.
For example if you run a construction business, and you have a slider put on your homepage, you can show the previous contract that your construction company has carried out.
For example you can show a extension that you’ve added to somebody’s property, this is a good way of instantly communicating the services that your business can offer.
Sometimes some businesses will want the slider to only work on the desktop version of their website. However some businesses want the slider to work on the desktop and also the mobile version of the website.
Will your business need help improving its organic SEO?
If your business needs help improving its organic SEO then often the business will need to pay a marketing agency to write blog posts for the business.
The work should be high quality and white hat
Often when you are setting a business here in Cardiff let’s say that you are setting up a hairdressing salon, there are loads of things to do such as hiring staff and finding a suitable location for you to base your hairstyle.
Therefore often you will want to appoint a web designer which can write all of the text for your website and also design the website for you.
Therefore you should look for a marketing company that employs copywriters which can write the text for your website so that this can be passed rate to the web designer so that they can build a website
Often when you hire a web designer and also an agency that has copywriters, this can sometimes speed up the web design process.
For example if you were to ask a lot of marketing agencies what slows down the web design process, they often say that it can take sometimes quite a while to get the text from the business so that they can add to the website
However if you hire a business that has copywriters working for the business, they can quickly write the text for the business and then pass this to the web designers to add to website will stop
Header and footer
Also your marketing agency should ask you how you want the header and the footer of your website to look, for example in the footer of the website you want the company’s name, address and phone number and also social media icons added.
However some of the business in Cardiff may want the footer of the website to show recent post that the company has made to say Facebook or Twitter
Some other businesses may want to keep their website looking minimalist, so they may just want the company’s name, address and phone number as well as the company number added to the footer of the website.
Your marketing agency should also ask you which colours you want the header and the footer to be.
the mobile menu should work easily for your customers, if your customers cannot get a page that they want to purchase a product or service then this can mean that the website incurs a very high bounce rate.
Your web developers should therefore spend quite a bit of time building the menu for the mobile version of your website, the menu should be easy-to-use and you should hire a web developer that has knowledge of PHP as well as HTML and CSS.
Are you should think about which font you wish to use across your website, the font that you use can make a big difference to the appearance of the website.
For example a lot of website use the same font, but you might want to use a different type of font so that your website stands out as being different.
You may therefore wish to use a branding company so that they can come up with brand guidelines for how the logo should look, how the font should look and also the colour scheme for the website
Colour of font
What colour font you want to use?
This is another important consideration, that is what colour font you want to use as this can change the appearance of your website.
For example sometimes some web designers use a black background and a white font, but you may find this difficult to read so you may wish to opt for a more popular style which is black text on a white background.
Size of font
Some businesses opt for a small font, however this is sometimes difficult to read, some businesses use a small font on the mobile version of their website, however if the font is difficult to read and this can mean that the business incurs a high bounce rate.
Internal back links
you should ask your marketing agency whether they are going to add internal links on your website. For example let’s say that you run a business which sells men’s clothing, you may have a blog post about men’s clothes for summer 2020, you may therefore wish to add internal links from the blog post onto the product pages so that they can purchase those products
Internal links should be added to the website in a white hat way, this simply means that the anchor text should be written in a white hat way.
If you are going to opt for a WordPress website, you should make sure that the business has WordPress developers working for the business.
For example, you may wish to see if that Cardiff web design company has designed many website using WordPress for.
WordPress is a very popular CMS
HTML and PHP
Your web developers
How our business can help
Our business can offer the following services
Quality web design
Our business is based in Cardiff, we can offer quality web design
We can build brochure websites, right through to e-commerce website.
We can therefore build websites for sole traders, right through to websites for large businesses.
We can offer the following services
· Web design
· WordPress web design
· Joomla! website design
· Organic SCO
· Local SCO
· Content marketing