Its like the word “quality” today, it does of course conjure thoughts of somethings that’s well built, that is in some way superior to other products or services, yet when its overused, which it is, it meaning is somewhat watered down to the extent you don’t truly know what your getting.
A bit like when looking for a website designer, all may use the line “we build quality websites”-but what constitutes as something being quality when it comes to web design, what can be considered to be “good web design” for a business.
Well, this had our web designers thinking, how do we some up good design, and we have come up with the following:
It’s all well and good a website looking brilliant, but does the website help the customer as much as, you must therefore put yourself in your customers shoes.
So, let’s say for example you sell products, let’s say you sell watches online, does your website help the customer to sort by brand, to sort by whether the item is in stock or not, and also by other features, such as can the watch be used in the sea or not.
A customer who’s browsing watches, let’s say for other 30minutes, to then find that they items they do like, are actually not in stock, when they proceed to pay, can lead to a frustrated shopper. So a good web design agency will work with the business, to add functionality, such as instantly telling if the item is in stock, if its not, when its expected to be, or offer the feature of an e-mail message to be sent to the shopper, to say this item is now back in stock.
So, first things first, when you’re meeting with your web designers, before you even get onto what the homepage design should look like, colours, and how the slider should look, you need to think about functionality.
One good way of doing this is looking at the market leader in your industry, what functionality do they have? Such as if they sell watches, they may have a website where the products, that is the watches can be rotated and the customer can zoom into crystal clear pictures of the watch, so that they can make a decision for example they like the watch face or not.
Also the business may have a YouTube video embedded into the page, showing the watch being warn on a wrist, which helps the customer again get a sense of how large the watch face is, the colour of the watch face, what the watch strap is made from.
The main menu
Sometimes when a business has a website designed, they sometimes don’t pay much attention to the main menu.
However, its crucial that the main menu is well designed, because if it’s not, you could be losing customers.
Let us explain, let’s say you’re a service sector company, let’s say you’re a solicitors practice, now the web designers may have chosen a minimalist main menu, you click it, it expands, it’s a WordPress site, and then you have say five options in bold bright writing, let’s say home, about, service, news, contact.
Now that’s all well and good, but let’s say a competitor opts for a main menu that’s right across every page, and it has a much more logical layout.
So, lets say your solicitors practice, offers “employment law”, “family law” and also “property law” advice, and this is in a main menu that easy to click on.
If a website opts for a minimalist main menu, where you select say services, then you have to select on the page by scrolling down to find the type of advice you need, well you may lose customers.
So this is why the design of the main menu is very important, you must make its so its easy to use, but also makes it clear the services that your business offers.
So for example, if someone was looking for let’s say “family law advice”, yet the minimalist menu means they have to scroll down the services page, they may not spot the box that says “family law”- so you might lose that customer, if they can’t find what they want easily.
Yet if it’s in an easy to use main menu, then they may find the page they want, such as “family law” much easier, which may result in them calling you.
Make your website fast, no actually make it super sonic
So, it doesn’t matter if you sell skiing breaks, motorcycles, or whiskey online, your company website should be super fast.
How fast your site is, is partly down to which hosting company you choose, so pick a company that offers super fast hosting, yet its also down to the design of the website, so make sure you choose a web design agency that knows how to design and build a website that’s fast.
So for example your web designers should be able to tell you, which elements of the web design are likely to slow the company website down, for example, lets say you’re a dental practice, and you want to hire a videographer to video the dental practice, and introduce the main dentists, and you want this to then autoplay on the homepage, so this means as soon as someone visits the dental practices homepage the video plays automatically, yet as any good web designer will tell you, this can substantially slow the website down, so you have to balance getting a well designed website, and also making it fast.
Make sure there’s enough text
It’s all well and good having a company website built, that looks great, because there is a huge slider, there’s a lot of images of what the business offers, and there’s photos of the company owners.
Now this is all well and good, but if you want to improve your businesses search engine optimisation, then you’re going to need to add some well written text.
Online marketing agencies refer to this as “content marketing” and to write text that helps your customers, well this often takes a lot of time. Take for example, a dental practice, and lets say that your dental practice specialises in cosmetic dentistry, well each procedure you offer, let’s say teeth straightening for example, the customer, before they choose a dentist to do this work, will often have a huge number of questions.
So, you will need web designers, that don’t just build a well designed website, you need to incorporate answers to questions your customers often have. To do this you need to write a lot of content marketing, and the business itself, may not have the time to do this work, so you may wish to hire website designers that have copywriters that work for the business.
Make sure that the mobile version of the website is well designed
So you might see an offer, to have a company website designed and built at a low price, and for some start up businesses, the offer might be tempting. However, with that said, the business needs to make sure that everything they need, in terms of obtaining a well designed website is included in the quote, so for example, does the quote include designing a mobile version of the website? Or will the website designers include making the website responsive, so it works on smartphones.
This is really important, as most businesses will want the company website to work on mobile, whether that’s on an android, i-phone operating system, your going to want shoppers to go on your company website, and buy products using say there tablet, phone or desktop, and for a shopper to use your company website, on mobile and tablet, you are going to need a responsive, or mobile version of the website to be designed.
So here at our web design company, we mostly build WordPress websites, we think WordPress is great, and so many businesses rely on WordPress. So we think its simply a brilliant content management system, so when a business in Cardiff, approaches us to have a website built, often we recommend WordPress. And we offer a quote, we include in the quote, that we offer, to make the website responsive.
What does responsive mean?
Well, lets say your sitting on the train on the way home from work, and your in lets say Cardiff train station, your about to travel back home, and take the short journey to the seaside town of Barry, which is in the vale of Glamorgan. And as the train drives down the tracks, you want to plan for your next getaway. You want to have a holiday abroad, somewhere warm, yet the first website you visit, it doesn’t fit to the screen of your phone, the main menu can’t be found, so what do you do? Well you leave the website, as its not easy to use, it hasn’t helped you one bit plan your perfect holiday.
And that might be because the website is not responsive, it cant work on a smartphone, so the business is losing a potential customer. So your web designers must make sure the website works on tablets, regardless of the brand of the tablet, and must make sure that the website works on apple i-phones, or on android smartphones.
Android is an operating system, its used by well known brands of mobile phone, such as Samsung,, Sony and also Nokia.
Are you about to start a new business? Here’s why you shouldn’t skrimp and save on what you spend on your new website
Granted, you don’t have to spend an arm and a leg on getting a new website designed for your business, there are some website designers that will design an ace website, sometimes for less than a thousand pound. However, what we would say is, when setting up a business especially, there might be a tendency to save money wherever its possible.
This might be fine on say when purchasing the companies desks, but should you really skrimp and save when it comes to forking out on your new company website?
And we would say no, granted, we are web designers, so we would say that, but here’s a few reasons why:
Good website often are not cheap
Whether you run a company supplying rsj’s, that’s metal things that help to support things, or your planning on being a major supplier of drum kits throughout the U.K or you want to sell tents, what’s important is that your website accurately reflects what your business can offer.
Now, let’s say your business sells roller shutter doors, just as an example, and you have say 30 staff, you are in a great location, lets say your in an industrial unit, that’s right in the centre of Cardiff. So in a matter of minutes, you could be out, meeting businesses that need roller shutter repair work, or need new roller shutters for their business.
Yet, lets say you don’t splash out on an ace website for your business, you decide to go for more of an economy type of website, that’s super basic, and doesn’t have many pages.
Well, what will happen?
Well, the most obvious thing is, the website might not answer questions your customers have about the products, such as, what’s the guarantee on the roller shutter doors.
Now a direct competitor of yours in Cardiff, well they may have forked out a lot on their website design, and they have had a copywriter work with the business, and they have an faq page for example.
They have videos on their website showing just how fast they can fit roller shutter doors. The web designers have put on every page an image, which shows there’s a 10 year guarantee across the products. The roller shutter door business, also offers other services such as cctv and also alarms, so they offer many products to help a company in Cardiff, make their business premises more secure.
So this means, because they have forked out a better website they may obtain more business.