As a business owner you may well be e-mailed several times a day, that’s with various website design company’s stating that you should have your website redesigned. So as a business owner, when you here about something that your business should invest in, that will improve your websites design, well you may well be rather tired of hearing about all the recommendations that various agencies make.
They may state that your website is outdated, or they have detected a fault, and they may even state that you are losing customers as a result of a fault with your company’s website that they have spotted.
So sometimes some businessowners just switch off from these e-mails, and think well we do have a website, so it doesn’t need improving, right?
However, its also fair to state that large businesses, and businesses that constantly want to improve their seo and web design will always be looking to have an edge over the competition, and because of this some businesses will be looking to speed up their websites, but how do you do this?
Well, one way is through AMP (Accelerated Mobile Pages) , but AMP often needs a web developer, that’s because often its not as simple as say switching on a button in your CMS, often AMP needs to be added to your website.
So, you may now be thinking, well, what is AMP exactly?
Accelerated Mobile Pages (AMP)
We are all in a rush these days, whether its because we are driving to that all-important business meeting, doing the weekly shop or just on our way home from work, we all want to be somewhere faster.
And this is exactly the same when we want to buy something online, we all want the company’s website to load ultra-quickly.
So, it doesn’t matter if we are purchasing a new pair of trainers, or a new car, we simply want the website to load quickly.
And what can happen if you make someone wait that few more seconds to buy say a new watch?
Well, they wont wait, sometimes the businesses website will incur a higher bounce rate, which means that shoppers could get disgruntled with the website, and simply leave?
So, this is why many businesses are implementing what is called “AMP”.
AMP simply means that the web design agency has built AMP pages which means that your website can be ultra fast. So, for example, instead of having a page that takes a long time to load, instead some businesses are instead investing in AMP which means that the pages are “light weight”- meaning that the design has been built around being fast.
So your web developer has to think along the same lines as a design team that are designing an F1 car, that is the car must be fast, but to be fast it must be light.
Well, this is the same for a websites design, that’s to say there’s no point in your web design agency building a website for many months, that’s to say coding HTML, CSS and PHP so that every aspect of your website is just how you want, if the website is slow, if the bounce rate then increases and the businesses SEO then suffers.
A good quality digital marketing agency should give sound advice on how a website can look good, but to make sure that the design incorporates sound logic to improving your businesses SEO.
If your website is slow, and this hampers your businesses SEO efforts, and the main way you were going to source new customers was via organic seo, then your marketing strategy may fail because the websites design is letting you down.
This is why you will need a Cardiff web design agency, like Walsh Digital Marketing that will be able to explain how we can build a website for your company that looks good, yet if you wish to continue with us in terms of paying for SEO, then we can explain how we can design the website so that it’s built to be optimised more easily.
Then we can outline a strategy for how we will improve your businesses organic SEO on a monthly basis.
Speed up your website
AMP, 5G and websites which have been designed to load quickly, there’s most definitely an emphasis on making business websites faster.
And as more and more customers expect a website to load quickly, the businesses that are left with slow websites, well those businesses may possibly lose more shoppers, and incur a higher bounce rate.
So AMP is all about making a website faster.
If you were to do a bit more research about AMP, you may see an AMP page described as a black and white newspaper article.
So think of a formula one car, that’s designed for speed and for the weight of the car to be as low as possible, this is exactly the same concept as when a website designer is building an AMP website, that’s to say the website is built so that it loads more quickly.
Ever heard of Schema?
Well, Schema is an open source structured language, and what this means is that many businesses have used Schema, this is so that they can highlight say the businesses reviews, so that they stand a much better chance of being shown in the SERP’s.
And AMP is also open source.
So AMP is sometimes also called “AMP HTML”- sounds more complicated doesn’t it?
But if you do read this, just know that the page is designed to load quickly, and that the business has used AMP, so that the page may look a bit more basic, but its designed to load in the fraction of the time that a page with a lot of elements that might otherwise take a long time to load.
So sometimes some businesses think that adding AMP just requires a button to be switched on, however its often much more complicated than that, plus you will want to make sure that AMP is implemented by an expert.
That’s to say you will need a web developer, plus often a SEO agency, that’s to make sure that AMP is added to your website correctly.
Why invest in AMP?
The most obvious reason is speed, that’s to say some digital marketing agencies think that its an SEO ranking factor that’s only going to get more and more important, and what do we mean by that?
Well, if you were to ask your web design company, or SEO company what they think will grow in terms of importance when it comes to SEO, well a lot might say speed, and how fast a company’s website will load. So some businesses here in Cardiff might want to get ahead of the curve, and start to add AMP to their website now.