Across Cardiff there will be many companies that just choose a website designer based on price, that’s to say who offers the cheapest price.
Or sometimes a business will choose a web design agency just on how quick they can build the new website.
However, we always recommend to businesses that they should think about their websites bounce rate.
And if you’ve never heard what bounce rate means, well you’ve come to the right place to find out what bounce rate means, plus why this should be an important consideration when having your website designed.
What does bounce rate mean?
Okay, so let’s say you’re about to launch a new clothing line, and you’ve just rented a shop in the centre of Cardiff.
So your about to open your new shop, and its in a good location, lets say near Cardiff Castle.
But you notice that once you’ve opened your shop that people are popping their heads around the door, then leaving within a few seconds.
Well, as the business owner this would have you worried, right? You would be worrying well, what’s wrong with the shop?
Well, you as a business owner should be thinking exactly the same if you own an online business, that’s because having people entering a shop, then leaving in seconds, well that’s kind of the same thing as your website having a high bounce rate.
It means your losing your visitors, then they may leave your website, then go straight to a direct competitors website.
So obviously if you run an online business within Cardiff, then you will want to know how to reduce your businesses bounce rate.
So how can website design influence how high my bounce rate is?
If the website design is really poor, so for example you run a business that sells wedding cakes, but your website is a bit bland, and it doesn’t give a positive first impression, well your websites bounce rate it likely to be high.
So you should work with a web design company to reduce your businesses bounce rate.
Why working with a website designer shouldn’t be a one off process
Sometimes some businesses within Cardiff think that having a website built can be done in a matter of days, then the web design agency is not needed.
This is often not the case, often many businesses within Cardiff then work with the marketing agency to also implement SEO, and your SEO agency should be working on reducing your businesses bounce rate.
Why you should work with your marketing agency to reduce your websites bounce rate
As most web designers will agree, if your business manages to reduce your businesses bounce rate, then this can help to improve your businesses SEO.
What design factors do you recommend implementing to reduce your businesses bounce rate?
If your company’s website takes too long to load, people may well not wait, and this may increase your businesses bounce rate.
If your website does not work on smartphones, for example the text does not resize automatically to the size of the screen, so the text is hard to read, this could increase your businesses bounce rate.
Internal backlinks can sometimes help to reduce a businesses bounce rate, so for example, lets say you sell cordless drills, you could offer a link to another make of cordless drill, and this may encourage the shopper to look at the other cordless drills that you sell.
How our web design company can help:
We build high-quality WordPress websites, for a quote, why not give us a ring?