Right, let’s get down to brass tacks- its really important for your company website is made secure, this is good for your customers, as they will be sending their credit card details, it can also help you to climb the SEO ladder.
With millions of websites out there, you need to stand out. To do that the onsite seo needs to be
How, you ask? One key aspect folks often overlook is SSL certification, a game-changer in the tussle between HTTP and HTTPS sites.
So, what are SSL Certificates?
So, what’s this SSL certificate? Well it simply stands for SSL stands for “Secure Sockets Layer”.
These are simply data files that add a padlock icon to your URL, which you see at the top of your Google Chrome browser for example. They also pop an ‘S’ onto your URL prefix.
Understanding HTTP: The basic web language
Let’s talk about HTTP – Hypertext Transfer Protocol.
This is the bread and butter of web communication, ferrying data from servers to the shoppers browsers.
So for example, when a shopper is on website, lets say they are buying a new car, that website appears because its come from the businesses server. It what makes your website accessible and functional, yet the information, such as credit card information also needs to be made secure.
The advancement to HTTPS
Enter HTTPS – it’s like HTTP but with a security guard.
Adding ‘Secure’ to the mix changes the game.
With an SSL certificate (your business should have this for sure), your website starts using to encrypt communications.
Your users might not notice much difference, but under the hood, it’s a Fort Knox for data.
The necessity of SSL Certificates for all companies
You might wonder, “Do I need an SSL certificate?” In short, yes, well most definitely actually. We would recommend all companies have SSL.
With SSL, any infomation sent to your servers gets scrambled, making it indecipherable to someone who’s trying to steal that data. Only you can unlock the message.
Acquiring an SSL Certificate- how do you go about doing this?
Its really easy to do, and your web designers should get this sorted for you in a short period of time. It’s got to be from a trusted Certificate Authority (CA).
The Impact of SSL on SEO- it can help to boost your site’s visibility
All right, so how does SSL affect your site’s organic SEO? Put,
Well, put simply it can help ramp up site security, which makes shoppers feel safer.
Google may also reward secure sites with better visibility in the organic results. Plus, more user trust means more engagement, and that’s SEO gold.