A business may know it needs to invest in online marketing, however there are now so many different services that digital marketing companies can offer.
That’s to say it’s easy for a business owner to get quickly confused as to whether their business needs to invest in content marketing, link building or local SEO- or perhaps all of these services.
Yet, in most cities up and down the U.K will be a number of businesses that will have heard of local SEO, and will be wondering well, how does this differ from organic SEO, well- why not let us explain?
What does local SEO mean?
Let’s say you run a business, and you serve customers in a relatively small geographic area, let’s say just one city and perhaps a neighbouring city.
But, you don’t want to be stuck on the motorway after work on a Friday night, so you want to keep the businesses or customers you serve local.
So this is where local SEO can help your business, and that’s because if you partner with a white hat SEO company, which offers really high-quality SEO, well they should be able to get your business onto the first page of Google, so that you can generate more business in the city or town which your business is based.
How can this form of marketing help my business?
Well, whether you’re a dentist, or a solicitor most businesses these days need to invest in SEO. As otherwise your competitors are going to have a major competitive advantage over your business.
Just take for example a dental practice, well two practices may offer cosmetic dentistry, for example teeth whitening. Yet, one business may not invest in local SEO.
But the other dental practice is, so a digital marketing agency like us will be able to optimise the website for terms “teeth whitening” and a lot of people in a city are likely to want this service, so the business that does invest in good quality white hat SEO, well that business, if they invest in the right SEO company could benefit from obtaining more customers.
Google My Business is a really important part of local SEO, its kind of like what bread is to bread and butter- it’s essential!
Yet, when your setting up a business well your likely to thinking of a million and one things, like who’s getting our phone lines sorted, who’s building the website, and is that office going to be in the right location for when we need to meet clients.
So, loads of things to think about, yet at the same time you may well know that you need a Google My Business account, and you need it set-up asap.
And when you do set-up your Google My Business account, well you may do so in a bit of a rush, so you may just enter some business details, but the Google My Business listing lacks any detail.
This is why so many businesses here in Cardiff, say to us can you improve our Google My Business listing, and we say yes, we then make sure that the Google My Business listing has the following:
· NAP information
· A description of what the business can offer
· A link to the company’s website
· Opening hours
What does NAP mean?
NAP simply means the name of the business, the company’s address and phone number, and your probably thinking, well, why is this important when it comes to SEO?
Well that’s a good question, and its because most digital marketing companies believe that if you have your businesses NAP details on your website, and these match your businesses citations, well this can help to improve your businesses seo.
What are business citations?
Business citations are just mentions of your businesses name, address and phone number. So for example, lets say you are looking for a local plumber, yet you don’t know the websites address of the plumber you want, you just know the businesses name, well, you could just Google the name of the business.
Then the business may appear, and the businesses contact details will often be shown, and this is what us SEO’s call a business citation.
Why are backlinks important?
Yes they are, but your business only needs high-quality backlinks, and backlinks which are relevant to your business. So for example, let’s say your business is a double glazing business, well, backlinks from a local golf club wouldn’t be useful.
But links from say a good quality website, that discusses new construction products, well an article explaining how your UPCC products have a new feature, and has a backlink back to your website, that’s likely to a good link. However, all backlinks must be good quality.
Content marketing is a very important part of SEO- your marketing company should be writing good quality content marketing for your business.
Why do so many SEO Cardiff companies charge different prices?
Some companies may charge say £250.00 a month for local SEO, yet some may charge upwards of £1000.00 a month, prices can therefore vary quite massively. However, regardless of how much your business ends up paying, it’s absolutely crucial that whatever marketing company you do pick, that you only invest in white hat SEO.
By white hat we mean your business should only ever invest in quality SEO.
Are business reviews important?
Yes, but the business reviews should be genuine.
Why is onsite SEO so important?
Your seo company must make sure that your businesses meta titles, meta descriptions, alt tags, internal links, anchor text, content marketing and much more is optimised using white hat SEO.
How can your business help?
If you run a business here in Cardiff, and you would like a quote for SEO, well why not call us?
Our quotes are offered free of charge.
So why not call us today if your business requires:
· Organic SEO
· Local SEO
· Content marketing
· Link building
· SEO advice