If you’ve just started investing in SEO, well it would be fair to say that you currently might be confused as to what all the various seo terms actually mean.
Sure, you could just leave your seo company to implement all the seo work for you, but most businesses like to understand what the marketing agency is working on.
So, if your business has just started investing in local seo, the term “NAP” is bound to have cropped up time, and time again.
If you do not know what this term means, well do not fear, as by the end of this blog post you will be all the wiser as to what NAP means.
What does NAP even mean?
NAP simply means the name of your business, its address and also the phone number of the business. This is the really simple bit; the harder bit is knowing how to improve your businesses local seo using NAP.
Why is it useful?
Most digital marketing agencies believe that to stand a better chance of your business being displayed in the Google local business listings, you need to optimise your businesses NAP details.
This means making sure that the NAP details are on your website, and also so that Googlebot can read them easily.
Then you should optimise your Google My Business listing. The next stage then is to then build quality business citations.
How does this help to improve local SEO?
Google wants to know that your business details are correct. One way of checking this is to match your NAP details to your businesses Google My Business listing, and then with business citations.
For example, imagine you were looking for a local pizza shop, yet the address on the website doesn’t match the one on Google My Business. Plus, when you check the business citations, there is an old phone number that doesn’t work.
Well its safe to say that this business will not rank that high. Yet, on the other hand there’s another business.
This pizza shop has the NAP details clearly written on the website, these match exactly with the businesses Google My Business account, then the business has twenty business citations which match with the business’s website.
As you can see, this business stands a much better chance of being displayed in the Google local business listings.
Its important to know that optimising your businesses NAP details is just one part of the seo process, Google’s algorithm is thought to take into account over 200 additional ranking signals when working out where a business should rank.
Once your businesses NAP details are correctly written on your website, the next stage is to set up a Google My Business account.
This is a piece of cake to do, however you should make sure that the NAP details are correct, plus make sure you add as much detail about your business as possible.
Local phone number
Most seo agencies will tell you that its far better to use a local phone number, rather than a mobile number in your businesses NAP details.
Your business may wish to use Schema, that’s to mark-up your businesses NAP information.
Schema is a structured language, this means that Googlebot can read it easily. This means when Googlebot crawls your website, Google will know instantly where to find your businesses name and address, as well as phone number, that’s because its been marked-up using schema.
What are business citations?
Business citations are just your businesses NAP details, yet cited on another website. For example, many businesses set-up Facebook pages, where they can use social media to promote their business.
On your businesses Facebook page, you could write your businesses NAP details.
Why you should maintain your businesses citations
Sometimes some companies set-up business citations, say on Facebook, then change their address or phone number. Yet, what the businesses sometimes forget to do is update their business citations.
What can then happen is that the company website says one thing, and the businesses citations say another. This simply means that the business has “conflicting citations” and this is not good for your businesses seo.
Will this improve our chances of ranking in the Google local business results?
Yes, if your businesses NAP information is optimised correctly, i.e in a white hat way, then this can help your businesses local seo.
Can our digital marketing agency help?
We can help your business by offering white hat seo. If you would like a quote, then why not give us a ring?