Most businesses know all about how SEO could help their business, after all the concept on getting a business onto the first page of Google is an easy one to grasp.
However, with that said so many businesses do not understand too much about what the SEO process entails, for example some business owners think that it’s kind of like social media ads, that is you place your ad, that is you create your advert and then set your budget and instantly your business could be seen by potentially thousands of people.
With that said search engine optimisation is very different, and that’s because its often a slow process.
Yes, we did say slow, and that’s not deter you from investing, but its true, and its also fair to say that investing in organic or local SEO is not a quick process.
And the reason for that is in order for your business to appear higher on Google than your competitors, well your businesses SEO must be stronger.
And let’s face it, if most of your direct competitors have been investing for say on average the last 3 years, well, as you can imagine there’s often much catching up to do.
What does search engine optimisation mean?
In a nutshell every company website is ranked based on how strong the businesses ranking signals are.
Now not to get too confusing, but there are over 200 SEO signals. Now, these can range from backlinks, which most people know about, yet there’s also the less well known, such as say anchor text.
Yet, here’s the thing, every bit of SEO that you do, or you invest in, well it should be white hat, and by white hat we mean quality.
And therefore SEO is about improving your businesses SEO so that you can exceed the standard of SEO that your competitors have set, therefore allowing your website to rank higher. That’s of course if the algorithm deems that your businesses SEO is better than another businesses SEO.
So, when a business moves up the ranks will we stay there?
No, and this is a common misconception that a lot of businesses think, that is if they invest in SEO, and if their website gets onto the first page of Google, that they will stay there forever and a day.
The truth is that so many businesses now want to be ranked on the first page of Google, so it’s a constant fight to improve your businesses SEO, but also to shake-off other businesses that want to overtake your business.
So, will a business that manages to get ranked on the first page stay there for a long time?
Probably not and the reason for that is a business can move up or down the ranks, for example, a business that is ranked number one today, well, next week that business could have moved down say 3 spaces- how does that happen?
Well, it means that the algorithm has decided that there are three businesses that better answer that query and have better SEO.
This is why businesses often invest in SEO every single month, that’s so a digital marketing agency can improve the businesses SEO. If a business was to stop investing, well, often the business would fall back down the ranks.
For example lets say the business is a solicitors practice, and the solicitors practice specialises in divorce, well, there are likely to many divorce solicitors in any one city.
And this means that many different law practices will all be competing for the top spot on Google, and this is why SEO is often a continuous process.
As its only the businesses that have the strongest SEO that will rank on the first page of Google.
Why do I see the word “algorithms” mentioned so much on SEO companies’ websites?
Often a lot of businesses here in Cardiff research an SEO company for quite a while before they decide that’s the SEO agency that they want to partner with.
And often this means that a business will read quite a few of the marketing companies blog posts, so this is often when a business owner will keep reading the same term over and over again, and that term is algorithms.
Well, this makes sense, and that’s because how well your businesses SEO will do is decided by an algorithm.
For example, let’s say you run a business here in Cardiff that chocolates online, yet your business may well be one of one hundred businesses that also sells chocolate. So, it’s the algorithms which decide which company has the best SEO, and therefore where a business should be ranked.
This is why businesses such as ours regularly talk about how the search engines, such as Google make changes to their algorithm, and how this may impact how a business should implement SEO.
I thought it was only backlinks that were important?
This is another common misconception that so many businesses have, that is that they should forget optimising any of the other SEO signals, and instead just focus on building backlinks. Yet, by deciding just to build backlinks, well this is often a flawed marketing strategy.
And it’s a flawed marketing strategy for one simple reason, and that’s because as any good digital marketing agency will tell you, you shouldn’t just focus on building links, you should build links and also improve many other areas of SEO, such as adding good quality content marketing to your companies website.
Why do businesses pay every month for SEO?
Well, that’s a really simple one to answer, and that is if a business doesn’t invest in organic SEO each month, well its more than likely that the business may start to drop down the ranks.
So for example a business that sells wedding dresses online may have paid an online marketing company like us to help improve the businesses SEO. And let’s say after one year the business is then ranked on the first page of Google, yet the business then wants to make some cut backs, so decides to not continue paying the SEO company.
Yet, often the business will not realise that sometimes how quickly a business will drop down the ranks.
So the competition may not stop investing in SEO anytime soon, so they may have ambitions to be ranked right at the top of Google for say “wedding dresses Cardiff”- and therefore these businesses may overtake the business that has stopped paying for SEO.
Can we optimise our website just for Cardiff?
Yes, if your business wants to improve where it ranks for just say one city or town, well you might want to think about investing in local SEO.
Can we optimise our website for the whole of the U.K?
Yes, this is often referred to as national SEO.
So what do you think are the most important elements of SEO?
We think backlinks, content marketing and onsite SEO are important, but all SEO work must be white hat.
Why should we choose your SEO company?
We have SEO consultants have over 10 years experience implementing white hat seo. If you would like a no obligation quote for organic seo, well why not give us a call?