Date of publication: 13/11/2023
Written by: Ryan Walsh
Like a lot of businesses, that are based all across the U.K, you are probably looking for different ways where you can improve your businesses “search engine optimisation” (SEO). You might have maxed out the number of business citations you can build, and you might be been writing content marketing for weeks on end- yet your organic SEO, doesn’t seem to have improved.
Yet have you considered setting up a social media account?
In this article we are going to get technical and talk about “entities” and why your business should have a social media account.
In this blog post will also talk about:
- What social signals are and how they can be used to improve your businesses “organic search engine optimisation”.
- Why it’s important that your business least has one social media account
- Why it’s not a good idea to spread your time to thinly by having too many social media accounts
- How social media accounts can drive traffic to your company website
So, what exactly are social signals?
Most businesses will have a social media account, whether that’s with Facebook, or perhaps you have a LinkedIn account?
However, what is important is the engagement with those social media profiles- for example, how many likes to you have? How many shares do you have, how many followers to have one your YouTube account for example?
That’s because, it’s all well and good broadcasting a marketing message on say Facebook, about how good your businesses, until you are blue in the face.
However what important to contemplate is are you growing number of followers each month? Are you reading what your customers are saying, are you replying? How much engagement interms of Likes, as otherwise if you’re not getting these, well, its bit like shouting in an empty room, and now one is listening.
Because social media can be used for a number of reasons, it’s a great way of knowing what your customers think about your products or services.
It can also be a very good way of building up a loyal customer base, as social media followers may return to your website once they see a special offer or perhaps a new product that is just been put for sale.
Search Engine Results (SERP’s) and also entity building
If there’s for example a business that has a social media account, which as a large amount to followers, it has a large amount of likes also, and there’s huge number of comments then this is a type of social media account could help to give your organic SEO a boost, if it’s linked to say the footer on your website.
Shares are an indication that a lot of people like your businesses content marketing, so much so that they want to share it say on their own Facebook page.
For example, you might have just launched a brand-new product, that’s has a new design, let’s say the product is a new skateboard design.
This might get shared by a lot of people who are interested in skateboards; therefore, the shares are likely to be picked up by the search engine and therefore, may help to improve your businesses seo.
You may have noticed that within our SEO articles we talk a lot about Google’s EEAT, that is does a business have experience, that have expertise, does it have authority to us does it have trustworthiness?
Well, if the business has a huge amount of followers, on social media, such as on Facebook, then this is an indication that businesses is a well-known company, and that’s why a lot of people following the business.
So, for example, let’s say businesses is a construction company, if a company has a huge amount of followers, then it might be a well-known company within the local area.
Therefore, by having a lot of followers, on your social media accounts and this can help to improve your businesses local SEO.
Don’t spread your time to thinly
The mistake that some businesses may, is that they have a new company website designed, and the web designers may create say three different social media accounts business.
The web designers might set up an Instagram account, a Facebook account and perhaps a account on LinkedIn as well?
However, if the business doesn’t update its social media profiles on a regular basis, such as by adding new posts, then what could happen is that the business doesn’t earn many followers, get many comments get many likes.
So, in our opinion it would be better to just use one social media account, such as Facebook, but to be much more active on that social media account. That’s rather than having too many social media accounts, and not posting on them enough, so you start losing followers, or simply do not get enough engagement.
For example, if somebody raises a complaint on say your companies Facebook account, you should have a member of staff which looks to address that concern of the customer straightaway.
Perhaps for example the person might say, hello “Joe Blogs”, would you like to e-mail us on (mention the e-mail address) this email address and we will do our best to rectify the issue for you.
Not only does the show good customer service, also shows that your business is proactive on that social media account responding to what your customers are saying.
Therefore, because your showing good customer service, in that you want to rectify any issues your customers might be having, more people are likely going to want to buy from you.
Promoting your businesses content marketing
You may spend millions on producing content marketing for your business, producing YouTube videos, writing content marketing and adding new products to your website.
You could therefore use your social media accounts to promote these different products, services and blog posts that your business is adding to your website.
It’s a great way of people noticing say a new product or service that your business has started to sell, and they may click onto the social media link, on Facebook, and visit your company website.