As a businessowner you may well be bored of hearing about digital marketing, and that’s with very good reason.
When you switch on your computer on a Monday morning here in Cardiff, one of the first tasks every single day of the week is to clear out spam from various agencies.
Then, just before you go on lunch, a cold call comes through, from a sales team, flogging marketing services, when in reality you just want a spot of dinner.
So, yes, okay, its fair to say digital marketing, web design and SEO, well, its got a bad name, there’s millions of firms doing it.
Yet, here’s the thing, well, if you do manage to find a reputable business, one that cuts the mustard, one which does a good job, well, they can get your company here in Wales onto the first page of Google and for the right terms.
So whether you make world class aluminium ladders, sell insurance or are planning on selling shoes across the U.K there are very few businesses that don’t want to be on the first page of Google, the hard bit is finding a reputable agency.
This article will therefore explain why many businesses come to us, here at Walsh we offer a wide range of digital marketing services, which range from building brilliant websites, through to improving your companies organic SEO.
Digital marketing varies massively in terms of quality- so choose your company wisely!
So Cardiff’s is home to a lot of businesses, and there will be web design businesses that offer cheap prices, and those that only work with PLC companies, yet, whichever agency or indeed freelancer you hire, you must opt for quality.
The reason for this is a cheap, poorly built website, well, its about as much use as a chocolate tea-pot, its unlikely to ever rank well in Google, it might have a very high bounce rate, it might not really convey what your business can offer, so in a nutshell, it’s a total waste of time.
Equally if you hire the wrong SEO company, they might sell you the world on the phone, yet can they deliver, we think that there’s definitely more rubbish seo agencies, than there are good ones. That’s because if the work is quality, well, it must follow something called “Google’s WebMaster Guidelines”- plus it must be quality, and white hat, this takes time, a huge amount of it normally, this is why the price is often quite high, yet if a companies too cheap, or doesn’t offer quality work, well its not worth investing in. Only appoint a web design company or an agency that offers first class, quality work.
You need a good website, don’t cut corners here
Okay, so here’s the thing, you might spend thousands on social media advertising, more on PPC, and also you might hire an seo business, yet, if the websites poorly designed, well you could be sending a lot of customers to your website, yet they don’t want to make a purchase from you, because the websites hard to use.
So, make sure that you invest in a quality well-designed website, now this might sound like, well, basic advice, and it is, but you would be surprised, especially start-up companies which send out a mass amount of e-mails to designers, then don’t read what they are getting for their money, but just opt for say the lowest quote, but here’s the thing, if the websites so poorly designed, well within a very short space of time, you might be e-mailing around web developers again, because the site you’ve bought might simply be full of glitches, offer a poor user experience to your customers, it might have a really high bounce rate, and you might be getting a flood of emails from customers, saying that something doesn’t work.
Think of your website like the engine, you need to be powerful
We know that when anybody is setting up a business, it’s a very busy and also stressful time, due to having to find the right staff, the right business premises in Cardiff, you have to appoint lawyers to often draw up contracts for customers and employees, then you have to find suppliers, the list goes on, but come rain or shine, you need a good website, so make sure you leave enough time to hire the right web developer, who will build a quality website.
Make sure you don’t stop perfecting the design
Okay, so having a really good website for your company, is a bit like having a race car, often a racing team don’t just say, well that’s the best we can do, we aren’t doing anymore modifications, that’s it.
Nope, often they are analysing using complicated graphs, to analyse performance of the car, and then relaying this to the mechanics back at the workshop so that modifications can be made, so you are always pushing forward, trying to win.
Well, the same concept should be taken for your website, there will normally be competitors at home, in say Cardiff or across the U.K aiming to do a better job, and secure more customers, this is why a lot of companies hire a digital marketing agency, which is improving the design, writing code like PHP, to improve a part of the design, often the SEO agency will be analysing various seo tools, and looking to make changes, so what’s the point that we are trying to make? Well, that is you need to hire a team of web developers, and SEO consultants that you want to work with over the long run.