So, you’re all set for the big day, that is your launching your business right here in the capital of Wales, that is of course Cardiff.
You as the business owner, you’re all excited to go, you’ve purchased office space in Cardiff Bay, you’ve hired what you feel are the right staff, and you have the service that you are going to offer across Cardiff all ready to go.
You therefore ready to get your business up and running, however there’s something that you have put off thinking about, and that is who’s going to design your company’s website? Plus, who’s going to improve the organic SEO?
So, you start to think about which designer you want to hire, yet when you pick up the phone to talk to the designers about how they can help to get your business onto the first page of Google’s SERP’s, that’s the organic rankings by the way, the marketing agency starts to talk about Google’s Sandbox Period.
This has you rather alarmed, you’ve spat your coffee out, and you say to the seo company, what on earth is Google’s Sandbox Period- I have never heard of this! How will this impact my company’s organic SEO?
So, what on earth is Google’s Sandbox Period?
Surely you say to your marketing company, it’s just a matter of getting my company website designed say in WordPress, then when I am happy with the design, I then to appoint the same company, or a separate agency within Cardiff to start improving the organic SEO? And I should see results, quickly…… right?
Well, hold onto your horses just for a second there- that’s because you need to understand a few things about Google’s Sandbox Period first. And no is the short answer, organic seo for new websites is often much slower, not just because of the sandbox period, but for many other reasons, some of which we will explain.
But, first things first, this is the important bit in a nutshell, if you have a new website, it will take longer to improve the organic seo from our experience, that’s because of the sandbox period, also because often businesses that are just getting started will be light-years behind the competition, that may have been forking-out for seo, for say the last 10 years solid, so being realistic, can you really expect to overtake such businesses organic seo in a matter of a few months? No is normally the answer.
That is why leading marketing agencies, as well as many SEO consultants believe that the Google Sandbox Period can slow down the optimisation process right from the start, you might be thinking well what on earth does that mean?
Well, Google’s algorithm is super clever, we’ve spent years studying it (it is our job after all) and we think that Google’s Sandbox Period is cleverly designed to weed out spam.
No, not spam as the type you eat, no spam which results in poor seo.
So, let’s give you an example, lets say you run a skip-hire business, you’ve been in the business for donkey years, you’ve paid a local SEO company, they have done a sterling job, you get good result’s, and you’ve been forking out for say 9 years solid, you have the following in return:
• Many good customer reviews on Google My Business
• You have tons of good quality do-follow links, and no-follow links
• You have brilliant onsite seo including evergreen content marketing, which has been written by a copywriter
• You also have business citations
Great, your skip hire business is busy, very very, very busy.
Now compare this with business two, your also a skip hire business, in comparision:
• You have no customer reviews on Google My Business
• You have no backlinks
• Your onsite seo is weak at best, no meta titles and descriptions nothing
• You have no business citations
Yet skip hire firm number 1, the one with good quality white hat seo, well they have been improving their seo for 9 years solid, so as you can see, its not just the sandbox period, but just the fact that new businesses have a huge amount of catching up to do.
You might be thinking I just want to get my business started, want to get customers, what is this sandbox period means my business?
Well from our experience as an online marketing agency here in the fine city of Cardiff, Wales, is that we would say that it is much harder to optimise some brand-new website’s, not only because the business might not have any “do-follow” or “no-follow backlinks”, yet because the company might not have any blog posts at all, the on-site SEO might be really weak, that means there might not be any meta titles, meta descriptions, or any evergreen content marketing, or it might be poorly written, it could also be because of the “sandbox period”.
Within this article we are going to talk about what the sandbox period is in more detail:
Google’s Sandbox Period?
So, let’s give you a bit more information about what Google’s Sandbox Period is, all businesses are ranked in the organic section of Google’s SERP’s (The Search Engine Result’s Pages) according to how strong the businesses organic SEO is.
Now, this is something you have to keep in mind, that is a business are ranked according to the strength of over 200 various “ranking factors”.
Now, picture in your mind just for a second a large bar chart that’s printed in front of you, and the bar chart maps out the strength of every single SEO ranking factor for your company’s website, obviously a business that has been investing in white hat SEO for a long time will have stronger SEO, so, when you lay on the top of that bar chart your businesses own ranking factors and the strength of them compared to say another business that is much more established, and has been investing in seo for much longer, yours might be very weak in comparison?
That’s because your business is just getting started investing in white hat SEO.
So, what is the point that we are trying to make?
Well, the point that we are trying to make is often a business that is just getting started investing in SEO, that has a brand new website will often have a very large mountain to climb, in terms of improving its organic SEO, to the point where it can start overtake some of its competitors.
How long does it last?
How long does the sandbox period last?
Well, that’s not exactly known, some digital marketing agencies think that it can last different lengths of time depending on the industry that you operate in.
Who decides how long your business is in the sandbox period for? Well, it is “Google’s algorithm”, and some businesses think that when your businesses released from the sandbox period it becomes easier to optimise. Of course, you still need to invest in white hat SEO.
From our experience as web designers, and as an SEO company it often takes longer to optimise a new site.
From our experience, as experienced web designers and also as SEO managers and we have the grey hairs to prove it! We think that it takes much longer to optimise a brand-new company website, so this is something to think about, when you are writing your marketing strategy, and you are thinking about timescales, it’s important to be realistic.
Must follow Google’s WebMaster Guidelines
Remember this, sometimes a new business owner simply doesn’t want to hear that it will take long to improve their SEO, that’s because of the sandbox period, however we would strongly recommend you do not cut any corners.
If you were to cut corners, then it is entirely possible that the business will incur a penalty, so our best advice is partner with a reputable company that is respected, which offers white hat SEO.
Why we recommend not cutting corners
Do not cut any corners, because quite simply put your business could incur a penalty
Focus on quality
Focus on quality, focus on implementing quality white hat SEO.
Businesses do have to face that organic seo takes a great deal of time.
Here’s something you have to bear in mind, that is organic SEO takes a very long time sometimes to see results, so don’t respect results overnight!
So, you’ve just started a new business, so you have hired all the staff you need, you found a business premises in now you are contacting web design businesses in order to get a new company website built.
Now, let’s say that your brand-new company website has been built, you think it looks simply brilliant, in that it showcases exactly what your business can offer.
You are very happy with the design of the website, yet after a few months you notice that you are not getting any enquiries and you are not getting any sales to your website, so you start to hear about SCO.
You might even have friends in business that may even recommend a certain agency, yet when you go to the agency they might say to you because you have a brand-new company website, that is now going to take a lot longer to improve your businesses SEO.
Now as the business owner you might not be able to understand well why will it take longer just because I have a new website?
You might think well I got a really expensive web design agency, and you have invest a lot of money into having your website built, so why will it take longer to improve the SEO?
What the simple answer to that question is this it doesn’t matter how much you spent on your website, in terms of how many designed, if your website is brand-new then often it will take longer to improve your businesses SEO.
Our SEO consultants are now going to explain why is often takes longer to optimise a businesses website if the website is brand-new.
What is Google’s sandbox period?
Now, you might hear your SEO agency mention Google’s sandbox period, and you may be wondering well what on earth is Google’s sandbox period?
Well in a nutshell, a lot of digital marketing agencies, including ours believe that brand-new company websites pass do something which is called a Google sandbox period, so what does this mean?
Basically means that it will take longer to improve the businesses organic SEO, that’s because a lot of SCO companies believe that because the website is brand-new it will pass through the sandbox period and this means that it takes longer to improve the businesses SEO.
Now of course, you might just be having your company website redesign, in which case you might keep your all company domain name, and it is simply having the design of the website improved.
Now if this is the case, then your business is not going to pass through the sandbox period, we think it only relates to businesses that have a new website but also have a new domain name.
Now, this is something to think about, that’s because if the you are launching a business in Cardiff, you obviously want to get your business onto the first page of Google as quick as you can.
So it doesn’t matter if you are a plumber or you are a solicitor if you are starting a business obviously you want to gain as many customers as you can, so you want your business as quick as possible to be on the first page of Google.
Now, obviously as the business owner you could invest in PPC. For those that do not know what PPC see stands for, it simply stands for pay per click, that’s the say if you are launching a business in the city of Cardiff, and you want your business on the first page straightaway then you may pay for pay per click.
However, if you want your business in the organic business results, then you need to invest in organic SEO, that’s the say you will need to find a white hat agency in Cardiff that can help to improve your businesses organic SEO.
Now, it is organic SEO which takes much longer to improve, so if you have a brand-new company website, we think it is going to pass through the “sandbox period”, so with the sandbox period as we mentioned earlier, you have to bear this in mind that it is going to take longer to improve the SEO, that’s because it might mean that takes many more months before an agency can improve the SEO.
Why does it take much longer to optimise a brand-new company website?
We think it is because the website has to pass through the “Google Sandbox Period”, but we also believe it’s because the company will have very weak SEO, so the SEO ranking factors will be very weak, and what do we mean by this?
Well, as any good online marketing agency will tell you, there are well over 200 different ranking factors, so your SEO companies will have a lot of work to do, that’s in order to improve your companies SEO.
Why your web designers and your SEO company should work together
We think that your web designers, and also your appointed agency should work together when you are having your website built.
We say this because sometimes the website is built by the web designers just to make the company website look good, however the SEO agency should have input into how the company website can look good and make the SEO strong.
Why often how the website is designed will impact how successful your businesses organic SEO is
Why your web designers must use white hat methods
Why your agency often has to remove duplicated text
Why your business should follow Google’s Webmaster guidelines
Why both your web design and SCO companies must follow white hat methods
When we say brand-new website we mean new domain name
What are Google ranking factors?
Why does more established online business often have a greater advantage when it comes to SEO?
Why you should only use white hat methods
Why organic SEO takes much longer when you have a brand-new company website
Often web designers will not have kept SEO in mind
Why your SEO company might need to do a lot of initial work
Why your businesses evergreen content marketing might need to be improved
Why your SEO company is recommending that content marketing is added
Why back links need to be built
Why organic SEO is never a fast process even if you do not have a brand-new company website
Why you should only invest in this type of marketing if you are willing to invest for a long time
How our white hat agency can help