If you’ve recently started investing in SEO, well you will know that there’s an awful lot of marketing jargon that some agencies use to describe their services.
This can leave a lot of business owners rather confused, that is what is the marketing agency actually working on to improve the businesses seo?
Well, one term your likely to hear is “schema”, or more precisely the term “schema mark-up”-which sounds rather technical.
However here at this agency we like to explain things clearly. So, we have dedicated this whole blog post to explaining what schema is and how it can help to improve your businesses seo.
If you’re paying an seo company to improve your local seo, well if the company is a white hat agency they should be building quality business citations.
However, to build quality citations, the NAP information must match with what is on your website.
Now for those that do not know, NAP stands for name of the business, its address and phone number.
This should be clearly written on your website. This NAP information should then match with the business’s citations.
Yet, to help Google to know exactly where the NAP details are on your website, well you may wish to use schema to mark-up the NAP information.
This way when Googlebot next crawls and indexes your website, Googlebot will be able to know which information is the NAP information. Then when Googlebot crawls and indexes your businesses citations, the algorithm can work out if the information is right, and if it is most seo agencies believe this can help your businesses local seo.
Rich snippets and CTR
A lot of businesses are obtaining a better CTR by using schema. For those that do not know, CTR stands for click through rate.
This basically means that you may have a business that is on the first page of Google, yet SEO does not stop there. That’s because your marketing agency should be constantly striving to get your business to the top of Google.
Yet, getting the business to the top is the main priority of an seo agency of course, yet the agency should be aiming to make your business stand out from the crowd.
One way this is achieved is to implement schema. For example, a hotel may mark-up there star rating, in terms of what the average customer thought of the hotel.
So for example, if a hotel has their average customer leaving a 5 star review, then the business may mark-up the review using schema.
Then Google’s algorithm may choose to put the five-star rating in the serps. This means that all the other hotels may just have normal meta titles and meta descriptions describing the business.
Yet, your hotel will standout, and the reason is the business will have a star rating that’s more likely to attract more clicks. Therefore, the seo business has helped to improve the businesses CTR using schema and has helped the business to stand out from the crowd.
How to add schema to your website easily
It’s now an absolute piece of cake to add schema to your website, that’s because of Google’s Structured Data Mark-up Helper.
Now you add schema to your website, so that you highlight your businesses address, phone number and businesses name for example.
How our marketing agency can help:
There are simply loads of digital marketing agencies out there, so you are quite literally spoilt for choice.
However, we believe that good quality marketing agencies, that explain SEO simply, well we think that they are a bit thin on the ground.
That’s all we offer, is good quality seo, and we take the time to explain things clearly. Plus, we offer really affordable prices.
So, if your business needs local or national seo, then why not give us a ring?