For a lot of business owners, they simply will not understand how to design a website and how to improve the seo so that’s it helps the business to generate more sales.
This is obviously why so many businesses outsource their digital marketing work to agencies such as ours.
Businesses therefore need a well-designed website, and they may also need quality seo implemented as well in order for the business to generate more sale, yet who do you hire to do this work?
Walsh Digital Marketing
So, you will need to hire a business that’s good at what they do, that has their finger on the pulse, that’s why so many businesses hire Walsh.
So, when it comes to digital marketing, well, you need a marketing company that cuts the mustard, that’s why so many businesses hire us.
As you know, there will always be a lot of businesses which are scrambling to improve their seo (search engine optimisation), and climb Google’s ranks, as well as improving their web design in order to help them secure more orders.
Yet should you hire a freelancer, agency or employ someone inhouse to do this work for you?
Should you build a website yourself?
You might well be a sole trader or small business owner, so perhaps your this means that your finances in terms of what you can spend on marketing at this moment in time might be rather limited?
So you might have a go at designing your company website yourself, and sometimes some businesses do produce a brilliant websites for their company, sometimes the business may obtain the help of freelancers to design some parts of the website.
However, what you might be up against is time, for example to design a website, often takes up a large amount of time. Also, you have to think of the ongoing work that’s often needed, for example writing say blog post once a month, this also takes a huge amount of time, so what you have to consider before you embark on designing a website yourself, is do you have the time?
Then you might have to manage your businesses social media as well.
So you may well be busy running your business day to day so might be rather tied up with the daily tasks that come with running your business, so quite simply put, you not have time to write blog posts on a regular basis were to publish social media posts on your businesses social media accounts.
Yet, however the problem with building a website yourself is, you might start to quickly realise the limitations of what you can do, in terms of you might encounter glitches, such as text not being where you want it to be on the page, but have no idea of how to move it to where you want.
And if you produce a website using “drag and drop”- well, you may sit back with a cup of coffee, and think at the end, that the design is a bit basic.
You might end up producing a website which is nothing more than a business card, by that we mean your website might just have your company logo, address and phone number, some text, and pictures, but it may look very basic. And the CMS, that’s content management system you’ve chosen, you may find it difficult to improve the seo, using that CMS, so in a nutshell, the website might be too basic if you were to design it yourself.
With some content management systems, it can be difficult to improve the onsite seo
If the search engine optimisation is not up to scratch, then it’s likely to be a complete waste of time designing the website for some businesses, because you may have wanted to improve the organic seo, to generate more sales. However, if you’ve chosen a cms, that doesn’t have an easy to use dashboard, or doesn’t allow you to make rather simple edits, such as adding internal links through an inbuit text editor, well, you might find, or your seo agency may find improving the onsite seo, an up hill struggle.
Whats therefore needs is a quality CMS, yet, to build a quality CMS, well, you often need a web designer.
If you have a bit more of the marketing budget, and you don’t want to build your company website yourself, then might simply hire a freelancer.
Are there any downsides to hiring a freelancer?
Well, this all does depend on the freelancer you hire in Cardiff South Wales, you might hire somebody that is simply quite brilliant at what they do, and can build a brillant website in a short period of time.
The websites built by some freelancers might even be on par with what you might expect of a leading web design agency. Its just the freelancer, well, doesn’t want to work for anyone, and wants to pick and choose his or her clients themselves.
On the other hand you might find a freelancer which is set of shop, well yesterday, and is winging it as they go. Which might mean you get a rather half baked website, that doesn’t cut the mustard, and when you open the link, excited to see how the website looks, well, a look of disappointment may come across your face.
So to avoid a disappointed look comining along your face, make sure if you hire a freelancer, or any web design business for that matter, that you have a look at websites they have recently built, and see if you like the designs.
Should you hire an employee inhouse who designs your website?
Well, if you hire a web developer to work within your company, then there could be many benefits that come with this. Of course, it boils down to how good the web designer is, or the web developer, but having your very own web designer, in house, well, this could be beneficial, for the following reasons:
– Immediately available to fix glitches
– Will understand your business very well (or at least they should)
– Can work with management very closely to improve the website
– Can offer seo reporting as regularly as you would like
– If you add new products / services, they should be able to add these quickly rather than having to wait for a web design agency to get back to you
– Cost savings, obviously to keep e-mailing a web design company to make changes, well, the invoice might look a bit like your receipt you would get at the supermarket, so it might be cheaper to employ someone inhouse, than to outsource the work to a web designer.
Agencies come in all sizes, for example you might go on some web design agency websites, and visit the staff page, that they have say just 3 staff, yet on another, a different web design company might employ for example well over a hundred web designers.
So how many web designers and developers, an agency employs does differ- so you should keep this in mind, as if you are launching a large e-commerce website, well, your likely going to need a lot of web developers, so you will need a large web design company.
Also the services web design agencies offer varies as well, where some companies may offer to help improve a businesses search engine optimisation, to write all of the content marketing, and to help with the companies social media, some companies may just stick to just offering a web design service.
So you do have to think, well, which marketing services your business needs, and does the company offer this service?
There are obvious advantages to hiring an agency to build the website, namely that they should have a huge amount of web design experience, so should design a quality website for your business.
This therefore means that whatever type of business you run, whether your locksmith or you are a solicitor’s practice with over 1000 staff, they will be able to build a website for you.