When your business is having a new website built, you might focus on say how the homepage looks, if you want a slider or not, as well as also the colours to be used.
Basically, it’s easy to get caught up with the big details, and the smaller details, such as where the social media icons should be placed, well sometimes get forgotten. This means that you might not actually say to your web developer you want social media icons added, so they might not, yet this article will explain why we think you should have social icons added to your website, say in the header.
So, for example whether your business has an Instagram account, Facebook account or a Twitter account or all of these, then you might wish to place these on your company’s website, that’s to increase your businesses following and also to help generate brand awareness.
And it doesn’t matter if you’re a sole trader builder, or let’s say a huge company, with a large office block in Cardiff full of staff, it’s still important, no matter the size of the business to have a social media account, to help advertise the products and the services that you offer.
So, when you’re on the phone to your web designers, do make sure that they are going to code into the design, social media icons, that lead your visitors to say your WordPress site, to your social media accounts, like Facebook account.
This article will go over why our web developers, think it’s important to have social media icons on your company website, whether that’s in the footer of the site, the header or you may have your social media icons say on your companies “contact us” page?
In the past, some businesses here in Cardiff, South Wales, and anywhere else for that matter, may have had a website built, which might not have changed for a very long period of time.
So, for example let’s say that you run for example an MOT station in let’s say Cardiff Bay area, you might have rung a local web developer, had the agency build you a simple HTML website, you might even have website for say five years, and you didn’t make any changes to it whatsoever, it just stayed the same, a simple 5-page HTML website, which didn’t change one bit.
However, it’s much more common today, for the website to be regularly improved, for it have blog posts added to it say once a month, to have the design altered from time to time, to have social media posts on the website, and also to advertise special offers that your business might be running. Obviously, you might need a web design agency to do this, but the point we are trying to make is this, rarely to companies in Cardiff have a website designed, then leave it the same for really long periods of time.
Now its far more common to hire a web designer, get them to design a website your company is happy with, say in PHP, then you might like the service that the web designer offered, you found them easy to deal with, so you might use the freelancer or indeed, the agency to make design changes on a regular basis, to add content marketing, to post your social media posts, say on Instagram, perhaps make videos explaining what your company offers, and add these to YouTube.
So, for example, let’s say you run a law practice, the web designers might come into your law practice, lets say its based in the city centre, lets say they come in once a month, they make a 3 minute video with a solicitor, which answers a question that your solicitors practice gets asked a lot, then the web design business, may promote the video on Facebook, on YouTube, it may advertise the business on Twitter.
So, there are often now what are called digital marketing agencies here in Cardiff, which don’t just design say websites, they also offer a more complete package, that’s to manage your businesses social media accounts, they will make website design alterations, they will manage for example the businesses seo, and often a business, say a law practice wont have the time to be dealing with say three different agencies, as that’s so much e-mailing, calling and managing, so often they want a company in Wales, that can manage all of the businesses digital marketing, and that’s why so many companies hire Walsh, as Walsh is an established local business here in Wales, that works with a wide range of different businesses.
So, for example, let’s say you run a garage in Cardiff, where your MOT station website might have stayed the same for a long period of time, a competitor might have had a really good website built, by a local website design business, that also updates the website every single month for that company and might run special offers such as car servicing options on the homepage, for example an offer on “full car servicing” for the month of June.
So, for example one month you might run a special offer on car servicing, the following you might offer a “free brake check” and then the following month you might offer to help customers prepare their car for winter for a set amount of money.
So, as you can see it’s more often the case now, with a lot of businesses here in Wales, that they regularly update their websites, and sometimes they do this by adding social media icons, and the website’s homepage showing its latest social media posts directly on your website, so for example you might have a post on Facebook, offering MOTS for £35.00, this offer could then appear on your homepage, if your web developer has built the homepage, so that it shows social media posts, that you make to say Facebook on the homepage.
Can help your visitors to get a better sense of what your company can offer
Sometimes a business will not keep its website updated all that regularly, but it will update its social media say on a weekly basis. So, for example, the business owner may add say a Facebook post once a week.
Let’s give you an example, let’s say this your business builds property extensions, you might have had a local Cardiff website developer build the website for you, yet you manage the businesses social media yourself on say Facebook, Instagram and Twitter.
This way you might add all of the construction work that you have undertaken in Cardiff, for example one week you might have put a new roof on a house, the following you might be building a driveway, and then the following week you may have started building a property extension in say Llandaff Cardiff in Wales.
Often your customers before they hire you, will want a really good sense of what your company can offer, you might therefore check your businesses social media, they might go on Facebook for example, to see examples of the recent work that you have undertaken in the Cardiff area.
So, for example if you want a new roof on your house, and you visit that company’s website, and then you go on the Facebook account, and see that they have added new roofs to several houses in Cardiff, from Llanishen right through to St Mellons, and also in Ely in Cardiff, and you like the quality of the roofing work that you see, then you might be more inclined to ring the business. So, for example, Facebook, and other social media like Instagram are great for updating your social media with recent work you have done in Wales, and then we recommend that your web developer adds code to show the new social media posts on the company’s website, so for example, lets say near the footer, the web developer can code the website, so that your last three social media posts occur.
And why’s this useful?
Well, lets say your looking to have a large property extension built, you want a kitchen diner area, then you see on one social media post the company has built a large extension near Roath Park Cardiff, you see it’s the design you want, so when you see this social media post, on the homepage, you may well be more inclined to drop the business a message, or call them, so your web designers should integrate your social media into the design on the website, so lets say your last 3 Facebook posts can appear on the homepage.
Follow your business
Let’s say that you are making a considered purchase, let’s say for example that you want to hire a building company within Wales, and you want to put a high value extension onto the back the house.
You might start following a lot of different construction companies within Wales, on say Instagram, to see their social media posts, to see the type of work that they are doing in Cardiff for example, so that you can follow these companies, to see you if like the look of the quality of the work that company is carrying out in Cardiff.
So, for example your customers might start to follow you on Instagram, they might start to follow your Facebook, they might start to follow you on Twitter, therefore if you make social media icons on your website clearly visible, you might get more followers.