So, you’ve been through the whole web design process, and now your happy with how your new site looks?
And then your web developer asks you, do you want the web developers to add a tracking code for Google Analytics, and for Google Search Console, and simply put, your rather unsure as to what they do, why would you need these tools.
Well, as an established web design agency Cardiff, we would strongly recommend setting up a Google Analytics account, and while you are at it, to also have a Google Search Console account as well, as we think these tools are brilliant, they offer so much useful information, and to us, not having them, well, its like driving a car that doesn’t have a dashboard, you’re not going to know what’s going on.
So, just as a dashboard on a car tells you important information, such as oil pressure, water temperature, speed, and also any warning lights, well your Google accounts are like a dashboard for your company website.
So, matter if you are a lawyer, and you’ve just had a new WordPress website, or you’re an electrician that’s just had a new CMS website, we would recommend whatever your profession is, its worth having a Google Analytics account, and a Search Console account, and to have this properly set-up by an experienced web developer.
Here’s why we think this important:
Why would strongly recommend setting up a Google Search Console account
Often a company whether it’s based in the South Wales Valleys, Cardiff Bay or in a high-rise tower block in the centre of Cardiff’s town centre, looking over the castle, are going to want to know where the company ranks, where does the business rank in the organic business results.
For example, let’s say you are a plumber, you’ve forked out a lot to have a really good website designed for your company, but now you need to know how you’re going to bring visitors to the website, for example, if you’re going to invest in seo, you will want to know where does your site rank at the moment.
This is why Google Search Console, is simply brilliant, it has “Performance” tab, which allows you to select a date, or let’s say a whole week, or a month, that to see, where the site ranked for that day, week or month?
Why is it so useful?
Well, we think that Google Search Console is super useful, for example, its useful for checking the “average position” of an important keyword, its important to see which backlinks the site has, its important to know if there is any “mobile useability “issues.
What does “Average Position” mean?
Well, lets say that you hire a web developer to build a brand-new WordPress website, for your plumbing business, that’s located in Roath, Cardiff.
Now, the web designers, well, they’ve done such a good job building the WordPress website, that you’ve got straight back onto the phone, and said, do you offer SEO?
Now, if they do, its more than likely that the business, and of course the person doing the SEO, to want to know where the business ranks for “plumbers in Cardiff”- so, you’re going to want to know where the business ranked for that term in January, February and March, you’re also likely going to want to know where your company ranks for many other keywords, such as “boiler repair”.
So, this is why often a website that’s been designed, we think should have a Google Analytics code added but also, you should ask your WordPress web designers, if they can set up a Google Search Console account as well.
As often some code needs to be added to the CMS website, so, if you don’t know how to add this code, its best asking an experienced web developer for help.
Can I check how many backlinks my website has using Google Search Console?
Yes, for those that know a thing or two about web design and also SEO, well, they should know that good quality, white hat backlinks, well there important.
And why is this so?
Well, its all well and good having a top web designer build your site, them sitting down drinking endless amounts of coffee, as they code PHP and sort out HTML issues with your site, but a website is just that.
Often therefore its not going to magically appear on the first page of Google’s organic results, nope, often a lot of SEO work is needed, in matter of fact, sometimes an absolute ton of work is often needed.
So, an important part of getting any company onto the first page of Google’s organic results, well that involves getting quality links, is this easy to do? No, is the simple answer, that’s why every single quality link that your marketing agency manages to get, is important, and often agencies whether there based overlooking Cardiff Castle, or there the other end of the country running an agency, they need to check if they have built new links, and how do some agencies do that?
Well, they use Google Search Console.