When your busy shopping around to obtain web design quotes, there’s so much to think about, such as does the quote include website hosting, the domain name, and how many pages can be designed for the web design budget that you have.
Yet, there’s often a lot of details that businesses don’t think about, such as, who’s going to be writing all of the text, who’s designing the company logo, and also will some of the important details, such as meta titles and description.
Yet, for most businesses, well they won’t have a website built that often, so they simply won’t know what a meta title is, or a meta description.
However, it’s quite important, that’s because what you write in the meta title and the meta description will describe what that page is about, then this should up in the SERP’s, that’s the search engine results pages.
So, lets give you an example, you’re looking to purchase “organic coffee” so you type on Google “organic coffee suppliers”, then, when you do that, you normally have on Google, 10 organic links.
Yet, one grabs your eye, it’s the 3rd result it reads:
Meta title: Award winning organic coffee | Fair Trade | UK company
Meta description: We offer free delivery over £25 on our organic coffee, its free trade, we have won many awards for our luxury coffee.
What grabs your eye?
Well, the fact that it says, “free delivery” as the other SERP’s on Google, don’t say that.
So, you can begin to see why writing a well-written meta title, and description is so worth while, as your SEO company might have worked really hard to get your company onto the first page of Google, but you’re still having to work hard to stand out.
What do we mean by having to work hard to stand out?
Well, even if an SEO agency gets your company on page 1 of Google, you’re still likely to have other competitors on the first page that also want to sell the same product or service, so you have to standout.
One way of doing that is to write a well-written meta title and description, and then, sometimes you don’t need a web developer, that’s to say sometimes you don’t need someone with coding knowledge to add the meta title and description, that’s because if you own a popular CMS, that’s content management system, like WordPress, well, there’s many free plugins, such as Yoast.
Yoast, which is plugin on WordPress, can be added very quickly and easily, so even someone with no coding knowledge, such as no knowledge of PHP coding, can add meta titles, and descriptions very easily.
What is a meta title and description?
So, in a nutshell, all a meta title and description is, is simply 1 line, used as a title, and then a few lines as the description, which are used to describe that page. However, its not worth rushing these, especially for say an important page like your homepage, as if you write it correctly, you can improve your companies CTR, (Click Through Rate) from the search engine, such as Google or Bing, through to your website.
Now, you might, be thinking, well, how do I write a good meta title and description?
Well, the answers simple, you must describe your product or service the best way you know how, describing why someone should purchase from your Cardiff based business.
So, for example, let’s say you retail mountain bikes, electric bikes, and road bikes, now you know that a lot of the bikes you sell, are manufactured by one brand, so its important on the homepage, that you state that you sell that brand of bike.
This way when someone is on Google looking for that brand of bike, if you mention this in say your Yoast meta title, then this may improve your companies CTR (Click Through Rate).
Why does a meta title and meta description need to be added to every page?
Its crucial that you add a meta title and description to each page, as that way you can make sure that you state why someone should buy that product or service from you. This will help your business to standout.
It could be something very simple, such as, if you own a pizza take-away business, lets say your company is in Cathays Cardiff, you might state, free delivery over £10.00, this might improve your CTR.
Does this take long to do?
Well, this does depend on what type of CMS that you have, if you have a content management system, like WordPress, then it’s a piece of cake to add a new meta title and description.
However, if the CMS has been designed and built by a web designer, that hasn’t added to the dashboard a way someone can add a meta title or description, then this might mean you need to contact your Cardiff web designers, to get their assistance to add this text.
Why do so many web designers use a WordPress plugin for this task?
So many companies in Cardiff, use WordPress, and WordPress makes it super simple to add a meta title and meta description. Simply login to your WordPress Dashboard, click “Plugins” add new, and you might want to use Yoast, Yoast makes it easy to add meta titles and descriptions, plus there’s a free version of Yoast.
Should I add a meta title and meta description to my blog posts?
Yes, we would say so.
Will this be included in my web design quote?
You will need to check, as every web design quote is different, some web designers will add meta titles and descriptions, some will not.
Will the copywriter write this for me?
A copywriter can write the meta title and description for you, but you may need say a Cardiff web developers to add it to the CMS for you.
How we can help:
Yes, for a quote call us, we design and build quality WordPress websites.