When your company is busy reviewing a website that you’ve just had designed, by website designers, often there will be a lot of pages which need to be approved. This can take a lot of time, with a lot of e-mails often going back and fore to the web developers, and that’s to improve the design.
Let’s say for example, you are launching a brand-new e-commerce business, there may well potentially be hundreds of pages which will need the businesses approval. For example, you might be selling lets say clothing, often you will need to work with the web developers to make sure the homepage is well designed, these are just some of the considerations that you may make:
– Is the website fast?
– Is the website easy to use?
– Does the homepage have a main menu that’s super simple to use
– Does the design that the web developers have created, instantly tell a customer what we sell?
– Does the design follow the companies brand guidelines?
However, most business owners can fully appreciate that the homepage is one of the most important parts of a website design. That’s because often the homepage, will be sometimes, the main landing page.
So for example, it doesn’t matter if you sell coffee beans online, electric bikes or men’s clothing, quite often the homepage will be the page that customers see the most often, so its important that whichever web design company in Cardiff you hire, that the work is top-quality.
Make is super easy for your customers to find the products they want
If the homepage is designed correctly, by that we mean the design is good, and the coding all works as it should, it can help your shoppers to quickly find the products or indeed the services that they are looking to purchase easier.
Poor design, can mean that using a main menu is not easy, it doesn’t allow you to sort products, or even the homepage doesn’t instantly convey what you sell as a company.
If it’s designed incorrectly, then this can mean that the homepage encounters a significant bounce rate sometimes as well, that’s because customers might well be confused as to what the business actually offers, or simply find it too difficult to use, so those customers might go to another company.
We always say this, when customers purchase a product may well be on a train on the way home from a day at work, on the sofa with a tablet, or let’s say simply on their lunch break.
The customer is therefore often looking for a product that they can purchase fast, if they can’t because lets say the website doesn’t have an easy to use menu, well, you may find that in your companies Google Analytics account, that the homepage has a huge bounce rate.
If a website does have a super-high bounce rate, then you might wish to work with your web developers in Cardiff, to try and reduce this.
The homepage’s design is therefore pivotal in terms of working out whether the web design is going to be a success, or perhaps even a failure?
The homepage therefore needs to be a well-designed, user tested and it needs to not just to look brilliant, but every aspect needs to be tested for glitches. For example, a relatively simple glitch in the code, lets say in the PHP coding, that’s used to design the menu on a smartphone, this might mean that some shoppers “see page not found” or a “404 error” therefore, user testing, to make sure the design works is important.
Plan how you want your homepage designed
You must therefore carefully plan how you want your homepage designed, some businesses here in Wales hand that whole design process over to the website designers.
However, we believe as the business owners, you should have a lot of input into what goes on the homepage’s design and all of the other pages .
For example, let’s say that you retail electrical goods, one of your bestselling lines lets say is washing machines, you may therefore want a section that is prominent homepage, so that somebody can instantly see you sell washing machines, and to click the link to that page which sells those products.
Think how the homepage will look on a smartphone or a tablet
Often when business owners go to see their web designers, at the web design agency, there are shown the new design of the company website, perhaps on a large screen television, that’s lets say hung on the wall, or perhaps on a desktop.
Now, this is all well and good, obviously the desktop version of the companies website is important, however you must look at the mobile design and evaluate whether this is a good design as well and whether it is easy to use?
Don’t settle for a simple design, you must make sure that the homepage and the whole website is designed the way you like.
Go through multiple design revisions
Often customers don’t just approve the initial website design- it often goes through many revisions, that’s to make sure that the customer is happy with the design.
How our business can help:
If you are looking for a business within Cardiff, which can design a brand new WordPress website for your company, so you are therefore looking for “website designers in Cardiff”, then why not give our agency a call today?
We have a huge amount of experience in designing websites, we can also offer SEO as a separate service.
Therefore many businesses, which are located in the city of Cardiff, have had a website designed by us at Walsh.