Some businesses may have a very old website, and because of this, that business may have a website that does not have a blog.
So, when the business then contacts say an web design company, well they may say that one of the first things that needs to be done is that the business needs to create a blog section on their website.
But why is this?
Why should a business have a blog section on their website?
Well, this blog post in dedicated to explaining just that.
Some websites simply did not have a blog
As we already mentioned, some websites simply did not come with a blog, that’s to say the website may have had just say 5 pages, and no blog.
This means it can be very hard to apply SEO to this type of a website, as most good marketing companies will need a blog.
It allows more pages / posts to be created
You may have a website that has say 20 main pages, now if say 40 more main pages where to be added to the main menu, well the menu would most certainty start to look a bit cluttered, so what’s the solution?
Well, for a lot of businesses, if they are talking about company news stories, such as the business has just won an award, well, this wont normally be worthy of the business dedicating a main page to this, but instead they may wish to use a blog, this way it makes it easy to add a blog post, but not have the blog post in the main menu, instead have it added to the company blog.
And this is why CMS (Content Management Systems) such as WordPress are so good, as businesses can easily add a blog post to their company website, then when they do add a new blog post then this is normally posted on the front page and the older blog posts then move below it.
Reduce your businesses bounce rate
Having a company blog could help to reduce your businesses bounce rate, for example, lets say that you offer a service such as gutter cleaning, well, many people may want their gutters cleaned, but they would like to know first how the company will clean the gutters.
So a website that has a long blog post explaining how they clean gutters, well this may help to keep people on that website for longer, so this could help to reduce the bounce rate, as customers read more and more of the businesses blog posts, which could reduce the businesses bounce rate.
Help your customers to understand your products or services a bit more
Blog posts could be used to help to explain your businesses products or services in detail, so for example, lets say that you run an employment law practice, well you could answer commonly asked questions that your clients ask your business, this could improve your businesses seo, plus it could help your customers to know a bit more about how your law practice could help that person.
Good for SEO
If blog posts are well written, and produced according to white hat seo guidelines, then they could help to improve your businesses seo.
Good for your customers
Your customers may purchase from you simply because your blog offers a lot of useful advice, and the reader may like the advice that your company offers on its blog, as it may demonstrate good customer service, so they may purchase from you for this reason.
How we can help:
If you would like a new website for your business, then why not call us?